《2020厦门国际动漫节》宣传片——安戈力文化

—Client / 出品方
厦门国际动漫节
—Project name & type/项目名称&类型
厦门国际动漫节宣传片
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2020年10月31日
—Production cycle / 制作周期
16 days

1. BACKGROUND PROJECT

Xiamen International Animation Festival is a well-known Exhibition hosted by Xiamen municipal government, CO organized by the China Representative Office of the International Animation Association and hosted by the Organizing Committee of Xiamen International Animation Festival. It integrates competition, exhibition and investment attraction. At present, it has become a “platform for professional exchanges, an annual event for animation lovers, a carrier for industry docking and investment attraction”.

厦门国际动漫节是由厦门市政府主办，国际动画协会中国代表处协办，厦门国际动漫节组委会承办，集大赛、展示、招商对接于一体的知名展会，目前已是“专业人士交流的平台、动漫爱好者的年度盛会、产业对接和招商引资的载体”。

In the winter of 2020, ugly was invited to make a promotional film for the “Golden Dolphin” award of the 13th Xiamen International Animation Festival to help this visual feast.

在2020年的冬季，UGLY受邀为第十三届厦门国际动漫节的“”金海豚“”奖制作宣传片，为这场视觉盛宴，助一份力。

2. STORYBOARD

Animation Festival activities mainly include “Golden Dolphin” animation competition, animation works and technology exhibition and many other contents. Therefore, in the form of expression design, the promotional film adopts a diversified animation art style, and uses a variety of mainstream avant-garde arts such as pop art style, graffiti art style and cyberpunk style to set off the creative atmosphere of the animation festival.

动漫节活动主要包括“金海豚”动画作品大赛、动漫作品与技术展示会等诸多内容。因此，宣传片在表现形式设计上，采用多元化动画艺术风格，运用了波普艺术风格、涂鸦艺术风格、赛博朋克风等多种主流前卫艺术，烘托动漫节创意蓬勃的氛围。

It also combines the picture content with the style of Xiamen, highlights the long-standing development process of Xiamen International Animation Festival since the 13th session, as well as the development of Xiamen animation industry, and shows the cultural heritage of Xiamen.

影片将画面内容与厦门风貌结合，彰显厦门国际动漫节十三届以来历久弥新的发展过程，以及厦门动漫行业的发展盛况，展示厦门的人文底蕴。

3. CHARACTER SETTING

The main line of the promotional film is “characters watch the painting exhibition and enter the animation world”, and many interactive scenes between animation characters and real-life characters and scenery are inserted into the film.This will open up the diversified world of animation and lead the audience to perceive the vitality of the animation industry together.宣传片以“人物看画展进入动漫世界”为主线，在片中插入诸多动漫人物与现实生活的人物、景色互动场景；由此打开动漫多元世界，引领受众一同感知动漫行业的生命力。

4. CAMERA VOICE DESIGN

picture of the animated characters sailing and sailing on the sea, bringing out the LOGO of Xiamen International Animation Festival, showing the animation festival in the mode of live + MG animation and blending with the Xiamen people.

影片以望远镜视角，主观镜头开场，后接动漫人物在海面上扬起船帆，启航的画面，带出厦门国际动漫节的LOGO,以实景+ MG动画的模式表现动漫节盛况与厦门人文融会贯通。

line draft and film display contrast effect

线稿与成片展示对比效果

5. SPECIAL EFFECTS

6. ON SITE

7. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
    YI WANG
—SPLIT MIRROR /分镜
  YI WANG
—CONCEPTION /元素设计
  MA XIAO
—MIDDLE PICTURE   /中间画
    LIU YUAN
—SCENE TEACHER /场景师
  YE TIAN
—COLOR SETTING /色定
  WEIDONG ZHA
—DIRECTOR /导演
    WEIDONG ZHA
—PRODUCTION /制片
  WEIDONG ZHA
—ANIMATOR /动画师
    MA XIAO PENG WANG
—CHECKER    /动检师
  M
—EDITING /剪辑
PENG WANG  MA XIAO
—SYNTHESIS /合成
  PENG WANG  MA XIAO
—SOUND&MIX    /音效/混录/录音
    PENG  WANG
—MUSIC     /选曲
MA XIAO

8. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month，

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。