《阿道夫年货节国风》MG动画——安戈力文化

—Client / 客户
广州志腾互联网有限公司
—Project name & type/项目名称&类型
阿道夫年货节国风动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2022年01月12日
—Production cycle / 制作周期
20 days

1. BACKGROUND PROJECT

Adolf is a high-end fragrance and care brand under Guangzhou Adolf personal care products Co., Ltd. headquartered in Guangzhou, it is committed to meeting consumers’ demand for upgraded products of care products. Chen diansong, the founder of the brand, was lucky to meet Adolf Martins Ganning, a Spanish flavorer, while traveling in Europe. Formulated a classic flavor that can awaken people’s emotions. This highly discriminating emotional flavor is defined as “the taste of love”. The founder hopes to inherit the taste of love forever and commemorate his friends. Since then, Adolf brand should be born from time to time.

What new products will Adolf launch when the Spring Festival comes? We look forward to it!

阿道夫是广州阿道夫个人护理用品有限公司旗下的高端香氛洗护品牌，总部位于广州，致力于满足消费者对洗护产品的升级产品需求。品牌创始人陈殿松，在游历欧洲时，有幸与西班牙调香师阿道夫·马丁斯·甘宁相遇。调配出了一款能够唤醒人的情感的经典味道。这种具有高辩识度的情感香调被定义为“爱的味道”。创始人期望将爱的味道永久传承，并纪念好友。从此，阿道夫品牌应时而生。

在新春到来之际，阿道夫会推出什么新产品呢？我们敬请期待！

2. STORYBOARD

On the arrival of the year of the tiger, Adolf launched a washing suit with tea bran as the raw material – Adolf tea bran Limited gift box for the year of the tiger. Its main effect is to make the hair soft and silky after soaking in tea bran, so that people feel comfortable when washing their hair, feel happy after washing their hair, and make shampoo like spa.

虎年到来之际，阿道夫推出以茶麸为原材料的洗护套装——阿道夫茶麸虎年限量礼盒，它主打功效是让头发在茶麸的浸泡下变得柔顺丝滑，让人们在洗头的时候感到舒服，洗完头后感到愉悦，让洗头变得像做spa一样享受。

Panorama – the picture shows the urban landscape, which is in the daytime, and the building tone is biased towards red, reflecting the happy atmosphere of the new year.

全景——画面显示城市景观，时间处于白天，建筑色调偏向红色，体现过年欢快气氛。

MS – the picture is pushed into the city street. Many pedestrians are walking in the street. They are dressed with a New Year atmosphere (red scarves, red clothes, etc.), and lanterns are hung on the street lamps.

中景——画面推进到城市街道，有许多行人在街道上走动，身上装扮都带有新年氛围（红围巾，红衣服等），路灯上也都挂着灯笼。

Close shot – in the building, a female figure pushes open the door from outside to enter the house. In the house, it shows that her parents are surrounded by the dining table and say their lines facing the door. The food is placed on the table and the word “Fu” is pasted on the wall.

近景——画面推进大楼中，一个女性背影从屋外推开门进入到屋内，屋内显示父母围在饭桌边，面朝门口方向说台词，桌上摆放着饭菜，墙上贴着“福”字。

Vo: mother: I’m back. Go take a bath and have new year’s Eve dinner.

The picture turns to the perspective inside the house. The woman is standing at the door, holding the Adolf gift box suit in her hand, with a happy voice over to the camera. In the foreground, there is a corner of the food on both sides of the picture.

Vo：母亲：回来了，快去洗澡，要吃年夜饭了。

画面转向屋内视角，女性站在门口，手拿着阿道夫礼盒套装，一脸开心的向镜头说旁白，前景画面两侧是饭菜一角。

Vo: Daughter: Mom and Dad, I won a tea bran suit at the annual meeting!

Parents: great! Sure enough, it’s the year of the tiger. I’m lucky to get home.

Vo：女儿：爸妈，我年会上抽中了一套茶麸套装！

父母：太好了！果然是虎年送麸，福气到家了。

The water grain is still, and the picture is pulled back from the water surface of the bathtub.

The picture turns to the front. Tiger head toys are placed on the shelf above the bathtub. The women wore bathrobes and bathed in the bathtub, with some foam on their hair, and Adolf shampoo on the side chair.

画面出现水波纹理，切换转场。

水纹静止，画面从浴缸水面上向后拉出。

画面转向正面，浴缸上方的架子摆放着虎头玩具。女性穿着浴袍，泡在浴缸中，头发上沾有一些泡沫，旁边椅子上放着阿道夫洗发水，神情享受。

The picture suddenly falls, showing that the whole woman is falling, surrounded by camellia, tea bran and fruit.

The picture lights up and Camellia petals are falling in the sky.

The petals fell in a pond, and the women wore long hair and ancient clothes reflected on the water.

In the screen switching, a woman is standing in an ancient courtyard facing the gate. A child with a tiger head hat runs out of the gate from the courtyard, while his mother enters the gate in ancient clothes, dotted with camellia trees.

画面突然下坠，显示女性整个人正在下落，周围围绕着山茶花，茶麸果等元素

画面亮起，天空中不断飘落山茶花瓣。

花瓣飘落在一个池塘中，女性身披长发，身着古代服装映在水面上。

画面切换，女性站在一个古代庭院中面朝大门，一个带着虎头帽的小孩从庭院中跑出门外，母亲则身着古代服饰从门外走进，周围有山茶花树点缀。

3. CHARACTER SETTING

The Limited gift box of tea bran in the year of the tiger on the new year goods Festival is taken by the protagonist “a Shun” to show us the new products of tea bran elements through the story of a long haired woman named “a Shun”.

此次的年货节茶麸虎年限定礼盒由主人公“阿顺”带我们去感受，通过一个名叫“阿顺”的长发女性的故事来展现茶麸元素的新产品。

4. CAMERA VOICE DESIGN

Starting from the lively scene of the city’s new year, reflecting the happy atmosphere of the new year, and then pushing forward layer by layer until the female owner Ah Shun returns home, the picture turns to the perspective of the house. Ah Shun stands at the door, holding the Adolf gift box suit, so as to enter the positive film to introduce the effect of the Adolf tea bran gift box.

从城市过年的热闹场景切入，体现过年的欢悦气氛，再层层推进至女主阿顺回到家中，画面转向屋内视角，阿顺站在门口，手拿着阿道夫礼盒套装，从而进入正片介绍阿道夫茶麸礼盒的效果。

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
  SHENG QIAN
—SPLIT MIRROR /分镜
  SHENG QIAN BIANZI
—CONCEPTION   /元素设计
  A JING
—ORIGINAL PAINTER /原画师
    BIANZI A CHEN MINGYU LI ZEQI MA
—MIDDLE PICTURE     /中间画
    ZEQI MA
—SCENE TEACHER    /场景师
  BIANZI A JING MINGYU LI ZEQI MA
—COLOR SETTING /色定
  BIANZI
—DIRECTOR /导演
  SHUIZHI YIN
—PRODUCTION /制片
  LIJUAN ZHUANG
—ANIMATOR /动画师
    m HONG HE
—CHECKER    /动检师
m
—EDITING /剪辑
  m
—SYNTHESIS /合成
  m
—SOUND&MIX    /音效/混录/录音
    LINGTING YINYUE
—COMPOSE MUSIC    /选曲
  LINGTING YINYUE

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month。

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。