《爱乐维孕妇钙》MG动画——安戈力文化

—Client / 出品方
爱乐维
—Project name & type/项目名称&类型
爱乐维孕妇钙&MG动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2022年3月10日
—Production cycle / 制作周期
15days

1. BACKGROUND PROJECT

Calcium is a necessary mineral for the development of bones and teeth. Calcium is particularly important for expectant mothers. If calcium is insufficient, it will lead to joint pain and osteoporosis. In severe cases, it will induce pregnancy-induced hypertension and even affect the health of the fetus. Therefore, calcium supplementation is extremely important. . There is such a brand – Ailewei has brought us extra packs, bringing benefits to expectant mothers.

钙是骨骼和牙齿发育所必须的矿物质，钙质对应准妈妈来讲尤为重要，如果钙质不足轻则关节疼痛骨质疏松，重则诱发妊娠高血压甚至影响胎儿健康，所以补钙极为重要。有这么一个品牌——爱乐维给我们带来了加量装，为准妈妈们带来福利啦。

2. STORYBOARD

This animation is divided into three short stories: in the first short story, a bird flew over the bottle of calcium tablets, and the amount of calcium tablets spewed out to startle the bird; the second small story In the story, a large bottle of calcium tablets was mixed in a small bottle and passed through the test table. It was found to be overweight. The staff poured out 30 tablets to pass the test table; It becomes a little brighter, the calcium tablets in the bottle also have an extra layer, and the calcium tablets are constantly increasing with the fingers constantly increasing. …

这次的动画分为三个小故事：第一个小故事中一只小鸟飞过加量装的钙片瓶，由于钙片量太多喷涌了出来将小鸟惊飞；第二个小故事中有一瓶较大的钙片瓶混在小瓶中经过检测台，被测出超重，工作人员将其倒出30片才能通过检测台；第三个小故事里手指每往上走一格，屏幕就变亮一点，瓶子里的钙片也多了一层，手指不断向上钙片也越来越多无限加量…..

3. CHARACTER SETTING

The alternate close-up and close-up scenes in the animation are matched with the repeated narration, which intuitively highlights the large amount of calcium tablets.

动画中特写与近景交替展现的情节配与不断重复加量的旁白，直观的突出了钙片量的多。

4. CAMERA VOICE DESIGN

In the first story, the bird’s flight is used as a clue to turn the audience’s attention to the calcium tablet bottle. Through the explosion of the calcium tablet, the picture language is concise and straightforward to engrave the increase in the audience’s mind. The following two short stories further deepened the audience’s impression of the high calcium content of Ailewei pregnant women.

第一个故事中以鸟飞过为线索将观众的视线转到钙片瓶上，通过钙片的爆发，画面语言简洁直白的将加量刻在观众的脑海里。随后的两个小故事也进一步加深了观众对爱乐维孕妇钙量多的印象。

The line drawing shows the effect separately

线稿图单独展示效果

Line art and scene coloring contrast effect

线稿与场景上色对比效果

Storyboard draft display effect

分镜草稿展示效果

Contrast effect of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
  SISI
—SPLIT MIRROR /分镜
  YU SHUIJIE
—ORIGINAL PAINTER /原画师
  LI MINGYU SHEN YANHONG
—SCENE TEACHER    /场景师
  LI MINGYU SHEN YANHONG
—COLOR SETTING /色定
  LI MINGYU SHEN YANHONG
—DIRECTOR /导演
  SHUIZHI YIN
—PRODUCTION /制片
SISI
—ANIMATOR /动画师
    JIAXU WANG
—CHECKER    /动检师
  M
—EDITING /剪辑
  JIAXU WANG
—SYNTHESIS /合成
  JIAXU WANG
—SOUND&MIX    /音效/混录/录音
    JIAXU WANG

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month.

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线.

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。