安戈力X电子烟YOOZ，一起感受波普艺术的魅力！

—Client / 客户
北京一点点不可思议文化传播有限公司
—Project name & type/项目名称&类型
电子烟包装展示动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2021年9月01日
—Production cycle / 制作周期
15 days

1. BACKGROUND PROJECT

E-cigarettes have gradually become a popular way to relieve addiction among contemporary smokers. The smoke from e-cigarette smoking is not as pungent as that from cigarette smoking. As long as it is fully charged, an e-cigarette can make people smoke for several days, saving a lot of time and money to buy cigarettes. Yooz is a well-known e-cigarette brand in China. This time, yooz e-cigarette cooperated with American pop artist Tanis to design Cool e-cigarette products.

电子烟已经逐渐成为当代烟民广泛喜爱的一种解瘾方式。吸电子烟后吐出的烟雾并没有吸香烟吐出的烟雾那么刺鼻，只要充满电，一根电子烟可以让人抽上好几天，省下很多购买香烟的时间和金钱。YOOZ是国内知名的电子烟品牌，这一次，YOOZ电子烟与美国波普艺术家坦尼斯合作，设计出了酷炫的电子烟产品。

2. STORYBOARD

Pop art, an art style mainly derived from commercial art forms, is characterized by magnifying and copying some details of mass culture, such as comic strips, fast food and trademark printed packaging. Pop art germinated in Britain in the early 1950s, flourished in the United States in the mid-1950s and developed in New York in the later stage. At this time, the abstract expressionism it opposed is in the final prosperous period. In the mid-1960s, pop art replaced Abstract Expressionism and became the mainstream avant-garde art. In the late 1960s, pop art began to give way to minimalism and hard edged painting. Pop art is a form of expression in which artists in the new era combine commercial art with modern art.

波普艺术，一种主要源于商业美术形式的艺术风格，其特点是将大众文化的一些细节，如连环画、快餐及印有商标的包装进行放大复制。波普艺术于20世纪50年代初期萌发于英国，50年代中期鼎盛于美国，后期在纽约发展起来，此时它所反对的抽象表现主义正处于最后的繁荣时期。60年代中期，波普艺术代替了抽象表现主义而成为主流的前卫艺术。在60年代后期，波普艺术开始让位于极少主义艺术和硬边画。波普艺术主要方面是新时期艺术家将商业艺术和近现代艺术联合在一起的一种表达形式。

Tennessee is a popular pop style artist in America in the 21st century. He became one of Disney’s co artists in 2010 and won the title of “artist of the year” in 2012. In Las Vegas, Tennessee opened an art gallery with Disney and became a member of “Disney fine art”. Although he was born with severe color blindness, he announced the world with color, which is more legendary. Tennessee’s bold color flow style attracts the attention of young people.

坦尼斯是21世纪美国人气波普风格艺术家，在2010年他成为了Disney的合作艺术家之一，2012年又获得了“年度艺术家”称号。在Las Vegas，坦尼斯携手Disney开设艺术画廊成为“Disney Fine Art”中的一员。虽然天生严重色盲，但他却以色彩宣告世界，更显传奇。坦尼斯张扬大胆的色彩流风格，十分吸引年轻人的眼球。

The bold and bright color performance of the series host jointly designed by YOOZ and Tennessee has been loved and praised by many foreign friends. Artist Tennessee announces his love to the world with color through pop’s form of expression.

YOOZ柚子与坦尼斯联名设计的系列主机大胆明艳的色彩表现得到了众多外国友人的喜爱和称赞。艺术家坦尼斯通过波普的表现形式，用色彩向世界宣告热爱。

3. CHARACTER SETTING

The artist’s portrait runs through the entire animation scene, integrating the Pop-Art style, the original work on the bottom layer and the joint product display on the upper layer, using fast switching and interesting animation transitions, showing the entire creative brain process of Tennessee, and finally the packaging of the VCR Using small elements of dynamic pop graffiti, the appearance of the artist VCR let us know more about Tennessee.

艺术家的肖像贯穿整个动画场景中，融合Pop-Art风格，底层原作与上层联名产品展示，运用快速切换和趣味十足的动画转场，展示了坦尼斯整个的创意脑洞过程，最后VCR的包装还使用了动效波普涂鸦小元素，出现的艺术家VCR让我们更加了解坦尼斯。

4. CAMERA VOICE DESIGN

The beginning of the chapter uses Logo animation, the letters appear one by one, showing the brand name and the artist’s name, placing the artist’s portrait in the center, the artist’s name is superimposed on the back, and the pop pattern explodes, which means that the artist’s creative brain is constantly output, and then Use different dynamic effects to display the artist’s work and co-branded products.

开篇运用Logo动效，字母一个一个出现，展示品牌名与艺术家的名字，将艺术家肖像画置于中心，艺术家名字置后叠加，波普图案爆开，意味着艺术家的创意脑洞源源不断输出，之后运用不同的动效展示艺术家作品与联名产品。

Mirror sketch to show the effect

分镜草图展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
YIDIANDIANBUKESIYIWENHUACHUANBO
—SPLIT MIRROR /分镜
YONG LIU
—PRODUCTION /制片
XIAOLIN ZHAO
—ANIMATOR /动画师
     YONG LIU
—CHECKER    /动检师
m
—EDITING /剪辑
  YONG LIU
—CONCEPTION    /元素设计
  YIDIANDIANBUKESIYIWENHUACHUANBO
—ORIGINAL PAINTER    /原画师
    YIDIANDIANBUKESIYIWENHUACHUANBO
—DIRECTOR /导演
   YIDIANDIANBUKESIYIWENHUACHUANBO
—SYNTHESIS /合成
  YONG LIU
—SOUND&MIX    /音效/混录/录音
    YIDIANDIANBUKESIYIWENHUACHUANBO

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month。

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。