安戈力X赛博大象，动画师都按耐不住炫技的手了！

—Client / 客户
南京夕颜文化创意有限公司
—Project name & type/项目名称&类型
赛博大象品牌logo演绎动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2021年11月8日
—Production cycle / 制作周期
15 days

1. BACKGROUND PROJECT

This time, the story has to start from the origin of the universe, at that time is a chaotic body, three and two dimensional interweaving, planets like marbles in the collision, between the stars came a group of ancient creatures, they have a thick and long nose, a pair of big ears, the body such as small villas, limbs like Roman Columns…

这一次，故事得从宇宙起源开始说，那时是一个混沌体，三维和二维交织，行星像弹球在不断碰撞，星际之间走来了一群古老生物，他们有着又粗又长的鼻子，一对大耳朵，身如小别墅，四肢像罗马柱……

2. STORYBOARD

The sub-script fully reflects the artist’s unconstrained creativity and talent, how is the elephant and cyberpunk concept so well combined? Today, our guide, Gogo, will take you to the UGLY Zoo for a walk with a cyberelephant, a baby elephant and a 3d pinball.

分镜脚本充分体现了画师们天马行空的创意和才华，究竟是怎么把大象与赛博朋克的概念结合的这么好呢？今天就让导游小戈戈带大家来见识UGLY动物园的镇园之宝，赛博大象牵小象，三维弹球一起走~

Follow the dance of Ugly as the time train travels through the different layers of space. Please fasten your seat belts as the flight takes off into higher dimensions…

跟随ugly的舞步，时空列车在不同层面穿梭，请乘客们系好安全带，航班即将升空至更高维度……

3. CHARACTER SETTING

As for the elephant, the creatives say he symbolizes strength and intelligence, technology and mystery. Not only do planets and marbles resemble each other in shape, but the whole universe is one big chessboard, containing everything. In a Cyberuniverse, it’s like a time traveler traveling freely in multiple dimensions, three or two? Marbles or planets…

关于大象的设定，创意人员认为他象征着力量和智慧，兼具科技感和神秘元素。星球和弹珠不光是在形状上相似，也可以说整个宇宙就是一个大棋盘，包含了一切所有。身处赛博宇宙，仿佛时空旅人在多元维度自由穿行，是三维还是二维？是弹珠还是星球…

4. CAMERA VOICE DESIGN

In the shooting stage, we split the abstract ideas and advanced concepts into concrete pictures and matched them with proper expressions. Quite the concept of exposition, really let the illustrator and animator lost a lot of hair, countless late night inspiration burst, we have this rare work! The story begins with a scene of an empty universe in which flashes of light explode and glowing planets are shot out of cracks. The spheres float freely in the universe, entangle each other, speed up, and Angle up, forming gravitational waves…

在分镜设定阶段，我们将抽象的创意和超前的概念，拆分成具象画面，配上恰到好处的表达。相当概念的阐述，着实让插画师和动画师掉了不少头发，无数深夜的灵感迸发，才有了我们这份难得的作品！故事开头描绘了这样一幅场景，空虚宇宙中，闪光爆炸，裂缝中弹射出了发光的星球……球体自由漂浮在宇宙中，互相纠缠，速度加快，角度上升，形成引力波……

Eventually, the stars merge and erupt in an even brighter light. In a piece of nothingness and tenseness, gentle and powerful elephants are born, holding cute little elephants in their arms, walking closely together, more and more elephants and small elephants join, gathering into a river to go far away, gradually going far in the end of the universe…

最终，星球融合，爆发出更加耀眼的光芒。一片虚无和渺茫之中，诞生温柔又强大的大象，怀抱着可爱的小象，亲密的走在一起，越来越多的大象与小象加入，汇聚成河走向远方，渐行渐远在宇宙尽头里……

Mirror sketch to show the effect

分镜草图展示效果

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
  NANJING XIYAN
—SPLIT MIRROR /分镜
  CHEN GU
—CONCEPTION    /元素设计
  LIQING LAI
—MIDDLE PICTURE     /中间画
   LIQING LAI
—SCENE TEACHER    /场景师
LIQING LAI
—PRODUCTION /制片
XIAOLIN ZHAO
—ANIMATOR /动画师
    M QINGTIAN YU
—SPECIAL EFFECT /特效师
  M
—CHECKER    /动检师
  ZHEYU LIN   M
—EDITING /剪辑
  QINGTIAN YU
—SYNTHESIS /合成
  ZHEYU LIN
—SOUND&MIX    /音效/混录/录音
    MUSI
—MUSIC     /选曲
  MUSI

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。