《奥迪KOL》MG动画——安戈力文化

—Client / 出品方
奥迪

—Project name & type/项目名称&类型
《奥迪KOL》MG动画

—Production House / 制作方
UGLY/安戈力

—Production Date/产出时间
2023年02月10日

—Production cycle / 制作周期
15 days

1. BACKGROUND PROJECT

Audi off-road vehicles include multiple models from Audi Automotive Company, which are based on multiple series of Audi models but also possess off-road and adventure capabilities.

奥迪越野汽车包含奥迪（Audi）汽车公司的多款车型，它基于奥迪多款系列车型而来，但又具备越野和冒险能力。

2. STORYBOARD

Audi off-road vehicles typically offer a variety of engine options to meet the needs of different drivers and provide efficient power performance. Its interior quality is high, using high-quality materials to provide a luxurious driving experience. In addition, this model also provides spacious trunk space, suitable for carrying large items or luggage.

奥迪越野汽车通常提供多种不同的引擎选择，以满足不同驾驶者的需求，并提供高效的动力表现。它的内饰质量高，采用高品质材料，提供豪华的驾驶体验。此外，这款车型还提供宽敞的后备厢空间，适合携带大型物品或行李。

3. CHARACTER SETTING

The real-life characters and scenes are designed and drawn in a black and white comic style, with dot and line elements to enrich the details of the image. The overall picture is simple, and the black and white images depict different timelines in the same world as reality. Black and white images can emphasize emotions through brightness and contrast, as the audience’s attention is more easily focused on the characters’ expressions and movements. This makes black and white animation very suitable for expressing dramatic emotions and stories.

将实拍人物、场景采用黑白漫画风格设计绘制，通过点线元素来丰富画面细节，画面整体简约，黑白画面喻示与现实是同一个世界的不同的时间线。黑白画面可以通过明暗和对比来强调情感，因为观众的注意力更容易集中在角色的表情和动作上。这使得黑白动画非常适合表现戏剧性的情感和故事。

4. CAMERA VOICE DESIGN

The animation adopts a combination of AE production and hand-painted frame by frame, using dynamic collage and motion blur to depict the rapidly changing background of the bicycle chapter, combined with the characters’ in situ cycling movements, making the static image instantly flexible; Black and white animation is a unique and expressive art form with special appeal and charm.

动画采用AE制作与手绘逐帧结合，在自行车篇不断飞速变化的背景运用动态拼贴加运动模糊来表现，结合人物的原地踏车动作，让静止的画面瞬间灵活了起来；黑白动画是一种独特而富有表现力的艺术形式，具有特殊的吸引力和魅力。

Audi’s design emphasizes versatility, making it suitable for various purposes, whether it’s urban driving, long-distance travel, or adventure exploration. Overall, the Audi off-road vehicle series is a versatile vehicle suitable for those seeking adventure, versatility, and high-quality driving experiences.奥迪的设计注重多功能性，使其适用于各种用途，无论是城市驾驶、长途旅行还是冒险探险。总的来说，奥迪越野汽车系列是多才多艺的汽车，适合那些寻求冒险、多功能性和高品质的驾驶体验的人。

Character line draft and color display contrast effect
角色线稿与上色展示对比效果

The line drawing shows the effect separately
线稿图单独展示效果

Comparison of line draft and scene display
线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—ORIGINALPAINTER /原画师
   MINGYU LI
—MIDDLEPICTURE /中间画
   ZIJIAN NI
—SCENE TEACHER /场景师
MINGYU LI/LIZI
—COLOR SETTING /色定
MINGYU LI
—PRODUCTION   /制片
YUXIN LIU
—ANIMATOR /动画师
   JIAXU WANG / MINGHUI ZHOU
SHIGUO WANG/m
—CHECKER /动检师
SHIGUO WANG
—SYNTHESIS    /合成
SHIGUO WANG

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan “Ugly has never been so artistic”. Now the industry’s evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力此文如需转载刊用请注明来源公众号安戈力