《奥迪魔改3》实拍结合动画——安戈力文化

—Client / 出品方
奥迪

—Project name & type/项目名称&类型
《奥迪魔改3》实拍结合动画

—Production House / 制作方
UGLY/安戈力

—Production Date/产出时间
2023年01月17日

—Production cycle / 制作周期
18 days

1. BACKGROUND PROJECT

Audi RS Q e-tron will show the invincibility of electric vehicles in the Dakar Rally 2022! The feat of winning the championship has attracted global attention, and the RS Q e-tron has become a new benchmark in electric vehicle technology!

奥迪RS Q e-tron在2022年达喀尔拉力赛上展现出电动车的无敌之姿！勇夺冠军的壮举让全球瞩目，RS Q e-tron成为电动车技术的新标杆！

2. STORYBOARD

The electric drive system of RS Q e-tron brings green and clean energy, allowing us to witness the future of electric vehicles moving towards sustainable travel! Smokeless exhaust, protecting the Earth, RS Q e-tron contributes to environmental protection!

RS Q e-tron的电驱动系统带来了绿色、清洁的能源，让我们见证电动车向可持续出行的未来迈进！无烟尾气，保护地球，RS Q e-tron为环保贡献一份力量！

Audi boldly innovates on the RS Q e-tron, integrating efficient energy converters into the racing car and unleashing astonishing power! The future of electric vehicles is here, showcasing the pinnacle of electric vehicle technology! In the Dakar Rally, we sprinted at an incomparable speed that our rivals could not match! Audi’s electric vehicle technology has been finally proven in this competition, with speed and passion coexisting!

奥迪在RS Q e-tron上大胆创新，将高效能量转换器融入赛车，释放出惊人的动力！电动车的未来就在此，彰显着电动车技术的巅峰之作！在达喀尔拉力赛上冲刺飞驰，无与伦比的速度让对手望尘莫及！奥迪的电动车技术在此次比赛中得到最终证明，速度与激情并存！

3. CHARACTER SETTING

As promised, we have brought you the third piece of work, which is Cyberpunk style. The picture is full of gorgeous purple and dreamy blue. Let RS Q e-tron take us into the future world!

我们如约为大家带来了第三篇作品，本片为赛博朋克风格，画面充满绚丽紫色与梦幻蓝，让RS Q e-tron带我们一起进入未来世界吧！

4. CAMERA VOICE DESIGN

The main color of the three images of magic change is magic blue and purple. In the short film, the Audi RS Q e-tron seems to come from the future world, bringing us a different visual feast. The science and technology is full of fantasy, as if to show us a vision of the future of the common development of science and technology and human civilization.

魔改三画面主要色调以魔幻蓝紫色为主，在短片中Audi RS Q e-tron好像从未来世界穿越而来，为我们带来了不一样的视觉盛宴，科技梦幻感十足，仿佛在向我们展示一种科技与人类文明共同发展的未来愿景。

The common point of this series of short films is that the pictures are rich, and each picture can appear for up to three seconds, resulting in a huge workload of illustration materials and animation production that need to be drawn. In the process of animation production, it is also necessary to avoid cutting through. In addition, the duration is short. In the final short film, we adopted the method of combining frame-by-frame animation with MG animation to bring you this series of short films.

本次系列短片的共同点就是画面丰富，每个画面最多出现三秒，导致需要绘制的插画素材与动画制作的工作量巨大，动画制作过程中还需要避免穿帮，加上工期短，最终短片中我们采用了逐帧动画与MG动画结合的方式为大家带来本次系列短片。

The Audi RS Q e-tron has taken electric vehicles to a new level! To become the first electric racing brand to reach the top of the Dakar Rally, RS Q e-tron has proved that electric cars can also have unlimited possibilities!

奥迪RS Q e-tron将电动车推向了一个新的高度！成为首个登顶达喀尔拉力赛的电动赛车品牌，RS Q e-tron用实力证明电动车也能拥有无限可能！

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
XINGU/CAICAI/SANER
—SPLIT MIRROR /分镜
XINGU/CAICAI/SANER
—CONCEPTION /元素设计
WANGYUN/XIAOYU LIU
—ORIGINALPAINTER /原画师
   LINQING YE/KEXIN HUANG/SILI
—MIDDLEPICTURE /中间画
   SIMIN HAO/JUNHAO YING GUONA
—SCENE TEACHER    /场景师
JIAWEN XV/DONGYING XIAN XIANYUYOUXIAN
—PRODUCTION /制片
SANER/XINGU/CAICAI
—ANIMATOR /动画师
   m/SHIGUO WANG LUJIE LI/HEHONG
—SPECIAL EFFECT /特效师
CHENJING/ZIJIAN NI WENFENG CHEN/MUZI
—CHECKER    /动检师
BOLIANG/CHENZHANG LIUYONG

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan “Ugly has never been so artistic”. Now the industry’s evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

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