《Armani CNY》逐帧动画——安戈力文化

—Client / 出品方
Armani阿玛尼

—Project name & type/项目名称&类型
《Armani CNY》逐帧动画

—Production House / 制作方
UGLY/安戈力

—Production Date/产出时间
2022年12月15日

—Production cycle / 制作周期
30 days

1. BACKGROUND PROJECT

Armani is an Italian luxury brand. Its products include ready to wear clothes, shoes, watches, bags, beauty cosmetics, etc. With the coming of the Year of the Rabbit, Armani and Angoli jointly launched this short film of the Year of the Rabbit.

阿玛尼( Armani) 是意大利奢侈品品牌，经营的产品包括成衣、鞋履、手表、包袋、美妆等。在兔年即将来临之际，阿玛尼携手安戈力共同推出本次“兔年”短片。

2. STORYBOARD

Red, as the symbolic color of the “Year of China”, is more likely to highlight the festive atmosphere. Therefore, in the short film, we combine traditional Chinese elements such as lanterns and embroidery, and use the flat aesthetic feeling and hand painting texture of two-dimensional animation to highlight the overall tone of “Chinese aesthetics”. The overall brand is CNY red, and the image of “rabbit” is used throughout the short film to implement the theme of the “Year of the Rabbit” greeting video.

红色作为“中国年”的标志性颜色，更容易凸显出节日的氛围，所以短片中我们结合灯笼、刺绣等中国传统元素并运用二维动画的扁平美感及手绘质感突出“中式美学”整体色调，整体以品牌CNY红色为主，并将“兔子”这一形象贯穿整部短片，贯彻“兔年” 问候视频主题。

3. CHARACTER SETTING

The short film adopts the extreme simplicity style, and the image of the main rabbit refers to the image of Armani brand rabbit, which performs the animation in the short film. With the rich color levels and Chinese style elements in the picture, the overall high-level texture of the short film is improved, which conforms to the identity and quality of the brand.

短片采用极致的简约风，主体兔子的形象参考利用了Armani品牌的兔子形象，进行短片中动画的表演，配合画面中丰富的颜色层级与中国风元素，提升了短片整体的高级质感，符合品牌的身份和气质。

4. CAMERA VOICE DESIGN

The overall color is red, which is simple and rich in levels and elements. We skillfully integrate traditional Chinese elements with young people’s aesthetic preferences, which endows brand attributes and reflects Chinese aesthetics.

整体色调运用红色，简约的同时层次、元素丰富，我们将中国传统元素与年轻人的审美喜好巧妙融合，既赋予了品牌属性又体现了中式美学。

At the beginning of the short film, Chinese embroidery elements are used to express the outer contour of the rabbit designed by Armani brand side in the way of cotton rope, highlighting the rabbit’s “embroidery feeling”, and making the rabbit jump out of the cloth to use the rabbit’s movement to connect with the next shot. The whole film combines the richness and exaggeration of the camera movement scheduling to make the short film flexible and interesting.

在短片开头采用中国刺绣元素，将Armani品牌方设计的兔子的外轮廓用棉绳的方式表现，突出兔子“刺绣感”，并让兔子跳出布料运用兔子的动势以衔接下一个镜头，全片结合镜头运动调度的丰富性和夸张性使得短片灵动有趣。

The whole film is also made in a variety of animation forms, using MG animation, 3D animation, frame by frame animation and other clever combinations to finally present this excellent work.

全片还采用多种动画形式进行制作，运用MG动画、三维动画、逐帧动画等巧妙结合，最终呈现出本次的优秀作品。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—DIRECTOR /导演
SHUIZHI YIN
—PRODUCTION /制片
LIJUAN ZHUANG
—ORIGINALPAINTER /原画师
GUONA
—MIDDLEPICTURE /中间画
ZEQI MA
—SCENE TEACHER /场景师
JINJIN LIN/XIANGZI JIACHEN
—COLOR SETTING /色定
JIACHEN
—ANIMATOR     /动画师
m
—CHECKER    /动检师
m
—SYNTHESIS /合成
m
—SOUND&MIX    /音效/混录/录音
   SUNJIAN

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month.

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。

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