《百度AI创想季》MG动画—安戈力文化

—Client / 客户
百度
—Project name & type/项目名称&类型
百度AI创想季MG动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2021年3月25日
—Production cycle / 制作周期
18 days

1. BACKGROUND PROJECT

Baidu AI marketing creative season? That’s right, this is Baidu’s highest-level commercial event in the whole year. For brand owners, creative, public relations companies and other marketing practitioners, to jointly explore the potential value of AI marketing, then how does Angoli interpret it? Let’s take a look

百度AI营销创想季？没错，这是百度全年最高级别的商业盛事了，面向品牌主，创意、公关公司等营销从业者，共同探索AI营销的潜在价值，那么安戈力要如何诠释呢？一起看看吧

2. STORYBOARD

With the widespread application of AI technology in the marketing field, an era in which AI dominates marketing has arrived. At the same time as the technology blowout, advertisers’ curiosity and expectations for the new gameplay of AI marketing are also increasing day by day.

随着AI技术在营销领域中的普遍应用，一个由AI主导营销的时代已经来临。技术井喷的同时，广告主对于AI营销新玩儿法的好奇与期待也在与日俱增。

Can creativity change the world? When will we imagine? Dreaming, making movies, of course, maybe just talking about gossip When did you no longer imagine? Being mocked, PUA, overwhelmed by reality

创想可以改变世界吗？我们什么时候会想象？做梦，拍电影，当然可能仅仅是在聊八卦

什么时候开始不再想象？被嘲笑，被PUA

被现实压倒，其实，想象的力量比想象中的更强大

In the limitless possibilities, you can find the most special existence, and in the limited time, you can create the most proud value.We can understand the language of the cross-server and have…

无限的可能里，可以找到最特别的存在，有限的时间中，能够创造最骄傲的价值

我们可以听懂跨服的语言，和万物产生奇妙的联结

让更多不可思议成为现实，甚至，海鸟可以与鱼相爱，星辰可以轻吻大海

想象是时空的缝隙，让未来的微光透进现实

These are just our,have been questioned, unrealistic, unrealistic creations

Of course, do you want to be with us…

这些仅仅只是我们，拥有过的，被质疑的

不切实际的，天马行空的创想

当然可以，要不要和我们一起

百度营销 · AI创想季 / 用AI营销，邀请你来用创想改变世界

3. CHARACTER SETTING

We have to use the picture to express the imagination of wild horses. The main character is a little girl and an adult woman. In a world full of imagination, they embarked on a journey…

天马行空的想象，我们要用画面说出来，主人物的设定是一名小女孩与一位成年女性，在充满想象的世界里，他们展开了旅程…

4. CAMERA VOICE DESIGN

The story starts from the dialogue between the two and the awakened dream world. Can the film’s imagination change the world? Start with this question. Unfold unlimited imagination.

故事从两人之间的对话，唤醒的梦境世界开始，影片已创想可以改变世界吗？从这个疑问开始。展开无限想象。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

In the face of new challenges, we need to invest more resources and energy, unite the industry’s most innovative advertisers and the top players in the AI field to jointly explore the new boundaries of marketing, and use AI to make brand marketing more effective! This is the meaning of Baidu AI Marketing Creators Season!

面对新的挑战，我们需要投入更多的资源和精力，联合业内最具创新意识的广告主与AI领域的Top玩家，共同探索营销的新边界，用AI让品牌营销更有效！这就是百度AI营销创想季的意义所在！

The line drawing shows the effect separately
线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划
QIHAN HUANG
—SPLIT MIRROR /分镜
YUEYING LAI
—SCOUTING /勘景
LNAPING YIN
—CONCEPTION /元素设计
HONG HE
—ORIGINAL PAINTER /原画师
YIBING LIN
—MIDDLE PICTURE /中间画
XIAOLI WANG

—SCENE TEACHER /场景师
YE TIAN
—COLOR SETTING /色定
TONG YU
—DIRECTOR /导演
SHUIZHI YIN
—PRODUCTION /制片
LIJUAN ZHUANG

—ANIMATOR /动画师
M YONG LIU HONG
—SPECIAL EFFECT /特效师
M PENG WANG
—CHECKER /动检师
WEIDONG ZHA M
—EDITING /剪辑
YAOZHOU YU
—SYNTHESIS /合成
ZHEYU LIN
—SOUND&MIX /音效/混录/录音
ZHEQI MA
—MUSIC /选曲
HAIQUAN LU
—VOICE ACTOR /配音演员
DAYYINPEIYIN MIAOYINGPEIYIN

8. UGLY INTRODUCTION