—Client / 客户
百度APP
—Project name & type/项目名称&类型
百度火星车MG动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2021年2月10日
—Production cycle / 制作周期
10days

1. BACKGROUND PROJECT

      2020, Mars exploration is in a lively year! China’s first independent Mars exploration mission “Tianwen No. 1”, this is China’s first Mars rover, affects the nation’s space dream, and embodies the curiosity and exploration of all mankind on Mars and the unknown world!

      2020年，火星探测正处于热闹的一年！中国首次实施独立自主的火星探测任务 “天问一号” ，这是中国第一辆火星车，牵动着全民族的航天梦想，凝聚着全人类对火星和未知世界的好奇与探索！  

“Today’s sword is pointing to the confusion, and tomorrow is to ask Galaxy.” The common curiosity and exploration of hundreds of millions of people have witnessed the arrival of the “space age”, and China’s Mars exploration mission has attracted more attention.

“今朝剑指荧惑，明日追问星河”，几亿人共同的好奇与探索见证着“太空时代”的到来，中国的火星探测任务更加是备受关注。

2. STORYBOARD 

The Mars rover is awaiting its final naming in its stable operation. Baidu APP and the China Mars Exploration Project jointly launched the naming campaign of “Building Dreams on Mars in Your Name”, so that every citizen has the opportunity to participate in the space industry!We participated in the production of the promotional video and jointly initiated the call for names!

火星探测器在稳定运行中等待着最终的命名，百度APP与中国火星探测工程联合发起“以你之名，筑梦火星”的征名活动，让每个国民都有机会参与航天事业！我们则参与到宣传短片的制作中，共同发起征名号召！  

Nezha Kirin Hongyi Red Rabbit Seeking

哪吒麒麟弘毅赤兔求索

Chasing Dreams, Hot Wheels and Sky Travel, wishing Rong Xinghuo

追梦风火轮天行祝融星火

Which name belongs to me anyway

到底哪个名字属于我

Baidu APP waits for your vote result Aye

百度APP等你投出结果 Aye

3. CHARACTER SETTING

China implemented the “Tianwen-1” Mars exploration mission for the first time. At present, the attitude of the probe is stable and the energy is balanced, and related work is progressing steadily as planned. In the early stage of the planning and execution of the short film, we draw the scene map according to the model of the rover, and the rich rover comes into our eyes!

中国首次实行“天问一号”火星探测任务，目前探测器姿态稳定、能源平衡，相关工作按计划稳步推进。在短片的策划执行前期，我们按照火星车的模型绘制场景图，充满丰富的火星车进入我们眼帘！

4. CAMERA VOICE DESIGN 

The beginning of the scene is the Mars rover landing on the planet. The style of collision and matching makes the picture dynamic. Why are you still worrying about the name when you fly to Mars? Countless candidate lists make the rover tangled.

镜头开场便是降落在星球上的火星车，撞色搭配的风格让画面动感十足，飞往火星漫步却还在烦恼起什么名呢？无数个候选名单让火星车纠结不已。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The Chinese New Year couplets, Chinese characters, gongs and drums, full of Chinese elements, move along with the music and drums in the picture!

新春的春联，福字，锣鼓，充满了中国味的元素在画面中跟随音乐鼓点而运动！ 

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS 

6. SPECIAL EFFECTS 

7. HD WALLPAPERS 

—SCRIPTWRITER /编剧&策划
QI SHAN & XIAOBAI
—SPLIT MIRROR /分镜
XIANG ZHANG
—CONCEPTION /元素设计
KANGKANG
—ORIGINAL PAINTER /原画师
KANGKANG
—SCENE TEACHER /场景师
YING CHEN
—COLOR SETTING /色定
LIQING LAI
—PRODUCTION /制片
XIAOBAI
—ANIMATOR /动画师
HONG HE
—SPECIAL EFFECT /特效师
HONG HE
—CHECKER /动检师
SHUIZHI YIN

8. UGLY INTRODUCTION