《百度万象》MG动画——安戈力文化

—Client / 出品方
百度
—Project name & type/项目名称&类型
《百度万象》MG动画宣传片
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2022年9月15日
—Production cycle / 制作周期
18 days

1. BACKGROUND PROJECT

Once again in-depth cooperation with Baidu, this time showing not any function or product, is a concept, a lifestyle.

与百度再一次深度合作，这一次要展示的不是任何功能或是产品，是一种理念，一种生活方式。

Let’s change the perspective with Angoli and re-examine Baidu search!

跟安戈力一起换个视角，重新去审视百度搜索吧！

2. STORYBOARD

A simple question: What is Baidu search? Follow the soothing music and listen to me talk to you slowly.

一个简单的问句：百度搜索是什么？跟着舒缓的音乐，听我与你慢慢道来。

The copywriter slowly expands on the question at the beginning and slowly explains what Baidu search is. The picture also unfolds with the copywriting, and various stories are happening in various rooms in a high-rise building, and Baidu search plays a key role in solving the problem in various scenarios.

It can answer almost all questions, can interpret what you can’t say, can present the most popular and interesting answers, it can become a life assistant, covering cutting-edge technology, human touch of a search method, this extremely vibrant ecology is based on the efforts of users and developers to achieve.

文案根据开始的问题徐徐展开，慢慢解释了百度搜索究竟是什么。画面也随着文案展开，一栋高楼内各个房间中发生着各种各样的故事，各种情景下百度搜索起到了解决问题的关键作用。

它能够解答几乎所有问题，能够解读你说不清的话，能够把最通俗有趣的答案呈现，它能够成为一个生活上的助手，涵盖着尖端的技术、人情味的一种搜索方式这份极具生命力的生态是靠使用者和开发者一起努力去实现的。

3. CHARACTER SETTING

Baidu search is our old friend, and we have not tried similar illustration styles, and the character design and style have continued.

百度搜索是我们的老朋友了，类似的插画风格我们也没少尝试，人物设计和风格上都延续了下来。

4. CAMERA VOICE DESIGN

Starting from clicking on the Baidu search box, the plot unfolds in a building, and finally returns to the most classic Baidu search interface.

从点击百度一下的搜索框开始，情节在一栋大楼展开，最后又再次回到了最经典的百度搜索界面。

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
BAIDU
—SPLIT MIRROR /分镜
SISSI
—CONCEPTION    /元素设计
  JINGJING LIN
  YUN WANG / NAGUO
—ORIGINAL PAINTER/原画师
    JINGJING LIN   YUN WANG / NA GUO
—SCENE TEACHER    /场景师
  JINGJING LIN / YUN WANG / NA GUO
—COLOR SETTING /色定
    JINGJING LIN / YUN WANG / NA GUO
—DIRECTOR /导演
  SHUIZHI YIN
—PRODUCTION /制片
SISSI
—ANIMATOR /动画师
    HONGHE / JIAXUWANG
—SPECIAL EFFECT /特效师
  HONGHE / JIAXUWANG
—CHECKER    /动检师
    SISSI / M
—EDITING /剪辑
  JIAXUWANG
—SYNTHESIS /合成
  JIAXUWANG
—SOUND&MIX    /音效/混录/录音
    JIAXUWANG
—MUSIC     /选曲
  JIAXUWANG
—VOICE ACTOR /配音演员
  A

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month.

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。