《宝洁京东奥运拉满BUFF-护舒宝篇》逐帧动画-安戈力文化

—Client / 客户

上海弥塔文化传播有限公司

—Project name & type/项目名称&类型

宝洁京东奥运拉满BUFF逐帧动画-护舒宝篇

—Production House / 制作方

UGLY/安戈力

—Production Date/产出时间

2021年7月29日

—Production cycle / 制作周期

20 days

1. BACKGROUND PROJECT

The status quo of contemporary young people-there are always obstacles to the movement? Finally put on a beautiful tennis uniform, bought a racket, and made an appointment on the court, but encountered menstrual problems? Don’t worry, there is Hushubao, which can easily solve the problem of menstrual period!

当代年轻人现状——运动总有拦路虎？好不容易穿上漂亮的网球服，买好了球拍，约好了球场，却遇上生理期难题？别担心，有护舒宝，轻松解决生理期难题！

2. STORYBOARD

Aiming at the problem of female menstrual cycle, Angoli teamed up with Procter & Gamble to use frame-by-frame animation + real shots to let sister Zifeng show her tennis skills! Showcasing the convenience that Hushubao liquid toilet brings to girls!

针对女性生理周期问题，安戈力联合宝洁，用逐帧动画+实拍，让子枫妹妹展现网球实力！展示了护舒宝液体卫生巾给女生带来的便利！

3. CHARACTER SETTING

The scene design matches the dynamics of the sports theme and uses a wide-angle angle design. The racket in motion is deformed and full of tension. The scene elements use a style full of sharp corners, and the design of the elements in all aspects matches the style of the picture!

场景设计配合运动主题的动感，用广角的角度设计，运动中的球拍发生了形变，充满了张力。场景元素使用的是充满锋利的边角的样式，在各方面元素的设计都与画面风格相配合！

4. CAMERA VOICE DESIGN

The scene starts with Zhang Zifeng who is fully prepared, but she is ready to go, but she is affected by the discomfort of the menstrual period! How can this work? So the “Hushubao Liquid Sanitary Napkins” to save the aunt’s discomfort problem is on the stage! There is a clear contrast between the status of Zifeng before and after the film. In just a few tens of seconds, it shows the core selling point of the product!

镜头开篇是准备充分的张子枫，蓄势待发的她却因为生理期的不适感影响球场的发挥！这可怎么行呢？于是拯救姨妈不适问题的“护舒宝液体卫生巾”就隆重登场啦！片子前后子枫的状态有了明显的对比，短短几十秒，却将产品的核心卖点展现！

（人物部分分镜草图由客户提供）

In terms of art, the fresh blue and white tones are full of youth and vitality. Hu Shubao’s VI blue and Zifeng’s blue blouse also use blue and white for the picture elements. The unified color tone makes the picture more harmonious.

在美术方面，清新的蓝白色调充满青春与活力，护舒宝的VI蓝、子枫妹妹的蓝上衣，画面元素同样采用蓝白搭配，统一的色调让画面整体更加和谐。

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

（人物部分分镜由客户提供）

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
  SHANG HAI MI TA WEN HUA
—SPLIT MIRROR /分镜
  SHANG HAI MI TA WEN HUA
—CONCEPTION    /元素设计
  LI MINGYU
—ORIGINAL PAINTER /原画师
    MA ZEQI
—SCENE TEACHER    /场景师
  LI MINGYU
—COLOR SETTING /色定
  LI MINGYU
—DIRECTOR /导演
  SHUIZHI YIN
—PRODUCTION /制片
  LIJUAN ZHUANG
—ANIMATOR /动画师
    m
—SPECIAL EFFECT /特效师
  HE HONG
—CHECKER    /动检师
  ZHUNAG LIJUAN
—SYNTHESIS /合成
  m
—SOUND&MIX    /音效/混录/录音
    SHANG HAI MI TA WEN HUA
—MUSIC     /选曲
  SHANG HAI MI TA WEN HUA
—VOICE ACTOR /配音演员
  SHANG HAI MI TA WEN HUA

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。