《北汽动画》MG动画——安戈力文化

—Client / 客户
易壹影视
—Project name & type/项目名称&类型
《北汽动画》
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2021年9月24日
—Production cycle / 制作周期
10 days

1. BACKGROUND PROJECT

Inheriting the design language of Beijing U5 PLUS, Beijing U5 PLUS has made great efforts in the details of the front face. The matrix ornament inside the large intake grille enhances the visual effect of the front face. The boomerang-style daytime running lights on both sides were ferocious, and in the aspect of temperament they could be said to be very careful.

传承北京U5的设计语言，北京U5 PLUS在前脸的细节处下足了功夫，大尺寸的进气格栅内部矩阵式的点缀，增强了前脸的视觉效果。两侧回旋镖式的日间行车灯，彰显出凶狠的神情，在气质这方面可谓是拿捏的死死的呢。

Beijing U5 PLUS, let you see a heart!

北京U5 PLUS，让你看一眼就心动!

2. STORYBOARD

What! How can you experience time travel without dreaming? ! Take me with you!!

什么！不用做梦就能体验“穿越”？！快带我一起！！

3. CHARACTER SETTING

Thi time, It’s BaiC for UGLY!

这这这这这一次，UGLY迎来了北汽汽车！

The client invited Ms. Li Xueqin to be the spokesperson of this advertisement. The idea that Beijing U5 PLUS can realize all your dreams was carried out throughout the advertisement, but the theme of time-traveling was not well realized in reality. At last, we planned to show the time-traveling part in the form of animation, and finally found us UGLY! If you’re in trouble, look for UGLY! Save time and effort, don’t bother! Ahem, off topic.

客户爸爸邀请了李雪琴女士代言这则广告，广告运用北京U5 PLUS能实现你一切梦想的创意贯彻全片，但是穿越时空这个主题在现实中不太好实现出来，最后打算将这个不好实现的穿越部分以动画形式展现出来，最终就找到了我们UGLY!有困难，就找UGLY!省时省力不费心哦！咳咳，跑题了。

4. CAMERA VOICE DESIGN

The story begins with the protagonist’s first experience of a Beijing U5 PLUS car, which has the function of “traveling through” the past and the present. It was a scene of cars running through the streets of Cyberpunk, and then suddenly it was a scene of cars running through the streets of The Tang Dynasty. Finally, the car jumps over a cliff and lands on a large scene showing a moon-like terrain, surrounded by flying saucers, satellites and bases. All the characters in the film have their own ideas, which are relatively simple. The overall animation adopts red and grey as the main color, mainly to highlight the sense of technological atmosphere of the scene so as to create. We use our imagination to create a larger sense of space in a limited amount of time to make the picture look bigger.

故事从主角第一次体验北京U5 PLUS汽车开始，讲述这辆车有可以载人“穿越”古今的功能。画面原本是在车子在赛博朋克的街道上奔跑，然后突然一下子场景变成了在唐朝的，车还在街道上跑。最后车子跨越悬崖，落地之后的大场景展示的是在类似月球的地面上行驶，周围还有飞碟、卫星和基地。影片出现的所有人物都有相对比较简单，整体动画采用红灰为主色调，主要就是要突出场景的穿越科技氛围感从而进行创作。我们运用想象，在有限的时间内绘制更大的空间感，从而使画面看起来更宏伟一点。

Mirror sketch to show the effect

分镜草图展示效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
YIYI YINGSHI
—SPLIT MIRROR /分镜
  WEIDONG ZHA
—SCENE TEACHER    /场景师
  HUI JIU
—COLOR SETTING /色定
  HUI JIU
—DIRECTOR /导演
  SHUIZHI YIN
—PRODUCTION /制片
  LIJUAN ZHUANG
—ANIMATOR /动画师
    ZE
—SPECIAL EFFECT /特效师
  ZE
—CHECKER    /动检师
  ZE
—SYNTHESIS /合成
  ZE
—SOUND&MIX    /音效/混录/录音
    YIYI YINGSHI
—MUSIC     /选曲
  YIYI YINGSHI
—VOICE ACTOR /配音演员
  YIYI YINGSHI

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。