—Client / 客户锐意纵横—Project name & type/项目名称&类型人民日报红色打卡地—Production House / 制作方UGLY/安戈力—Production Date/产出时间2021年5月10日—Production cycle / 制作周期40 days 1. BACKGROUND PROJECT The heroic deeds of the revolutionary martyrs are worth remembering for future generations, and the immortal revolutionary spirit is worth passing on! The red punch card makes this summer destined to be a little different!革命烈士的英勇事迹值得后人铭记，永垂不朽的革命精神值得去传承！红色打卡地让这一夏，注定有些不一样！ ...
—Client / 客户绝对伏特加—Project name & type/项目名称&类型ABSOLUT实拍结合动画—Production House / 制作方UGLY/安戈力—Production Date/产出时间2020年7月15日—Production cycle / 制作周期10days 潮流是什么是统一固定的流行色？是千篇一律的固定穿搭？年轻的声音想要挣脱束缚打造属于自己的新浪潮 拥有个性化的标签才是新一代对潮流的追随这是属于他们的声音绝对伏特加2020推出限量款绝对定制瓶一款可以由个人专属定制图案及名字的伏特加瓶 我们的短片用明亮鲜艳的颜色于相互碰撞之中展示个性拉开想象的大门是异彩纷呈的新世界无限的可能在这里在绽放创意不停灵感燃烧这是属于我们的自由世界 绝对伏特加的执着追求是不轻易定义不局限想象敢天马行空敢创造无谓 逐帧绘制的流体动画跟随画笔任意变换夸张的形象绘制融汇着的是最“敢”的创想跟着王菊一起推开创意的大门如何去创造决定权掌握在自己手里 CU带你拿起手中的笔如何去书写全凭自己想象 实拍与动画结合加以逐帧的效果绘制跟潮流主理人在创造的空间里创造潮流 HD WALLPAPERS —SCRIPTWRITER /编剧&策划XIAOBAI—SPLIT MIRROR /分镜XIAOBAI—CONCEPTION /元素设计MA ZEQI—SCENE TEACHER /场景师MA ZEQI—COLOR SETTING /色定MA ZEQI—PRODUCTION /制片XIAOBAI—ANIMATOR /动画师HE HONG—SPECIAL EFFECT /特效师QIUDANDAN—CHECKER /动检师YIN SHUIZHI 8. ON SHOT 9. UGLY INTRODUCTION
—Client / 客户厦门大白科技有限公司—Project name & type/项目名称&类型厦门大白科技MG动画—Production House / 制作方UGLY/安戈力—Production Date/产出时间2020年12月31日—Production cycle / 制作周期15days 1. BACKGROUND PROJECT Wenqing City, Xiamen, is also the capital of design and Sanitary Silicon Valley. The port here transports sanitary ware brands to all parts of the world, among them is our “treasure warm man”-Dabai! 文青城市厦门，也是设计之都，卫浴硅谷。这里的港口，输送着去往全球各地的卫浴品牌，其中就有我们的“宝藏暖男”——大白！ 2. STORYBOARD From the map of the...
—Client / 客户清华大学—Project name & type/项目名称&类型清华MBA招生政策解读MG动画—Production House / 制作方UGLY/安戈力—Production Date/产出时间2021年4月20日—Production cycle / 制作周期20days 1. BACKGROUND PROJECT Since 2010, Tsinghua MBA has carried out enrollment reforms, which will be presented to everyone in the form of early interviews and national exams. Here is the interpretation of Tsinghua’s 2022 Tsinghua MBA admissions policy. This time, with Angoli, the...
—Client / 客户果壳科技—Project name & type/项目名称&类型京东新风空调MG动画宣传片—Production House / 制作方UGLY/安戈力—Production Date/产出时间2021年4月1日—Production cycle / 制作周期15 days 1. BACKGROUND PROJECT Summer is here, are you still worrying about choosing an air conditioner? Don’t worry, GuoKang Technology has brought us to meet our new partner-Jingdong Fresh Air Conditioner! This summer,We use a collage style animation together to uncover the mystery...
—Client / 客户厦门路桥体育产业集团—Project name & type/项目名称&类型厦门游泳馆智能泳池MG动画—Production House / 制作方UGLY/安戈力—Production Date/产出时间2021年4月15日—Production cycle / 制作周期15 days 1. BACKGROUND PROJECT Today, the Internet and Internet of Things technologies have achieved rapid development. Technology is applied to all aspects of people’s lives. Swimming has always been one of people’s favorite sports, and the swimming experience has also...
—Client / 客户百度—Project name & type/项目名称&类型百度AI创想季MG动画—Production House / 制作方UGLY/安戈力—Production Date/产出时间2021年3月25日—Production cycle / 制作周期18 days 1. BACKGROUND PROJECT Baidu AI marketing creative season? That’s right, this is Baidu’s highest-level commercial event in the whole year. For brand owners, creative, public relations companies and other marketing practitioners, to jointly explore the potential value of AI marketing, then how...
—Client / 客户好看视频—Project name & type/项目名称&类型好看视频直播动画—Production House / 制作方UGLY/安戈力—Production Date/产出时间2021年 2月31日—Production cycle / 制作周期15 days 1. BACKGROUND PROJECT The ecology of short video content is becoming more and more mature, and video quality is emerging in endlessly. Users have more rigorous and rational requirements for video quality. Pure entertainment can no longer satisfy users. The pursuit...
—Client / 客户吉利—Project name & type/项目名称&类型吉利混动牛MG动画30秒—Production House / 制作方UGLY/安戈力—Production Date/产出时间2021年2月9日—Production cycle / 制作周期12days 1. BACKGROUND PROJECT In the bullish 2021, the Geely hybrid family plays a marketing “cow” trick! In order to welcome the arrival of 2021, hybrid family launched the IP image “Geely Hybrid Bull” for the first time! 牛气冲冲的2021，吉利混动家族玩出营销“牛”花样！为了迎接2021的到来， 混动家族首次推出IP形象“吉利混动牛”！ In...
—Client / 客户百度APP—Project name & type/项目名称&类型百度火星车MG动画—Production House / 制作方UGLY/安戈力—Production Date/产出时间2021年2月10日—Production cycle / 制作周期10days 1. BACKGROUND PROJECT 2020, Mars exploration is in a lively year! China’s first independent Mars exploration mission “Tianwen No. 1”, this is China’s first Mars rover, affects the nation’s space dream, and embodies the curiosity and exploration of all mankind...
—Client / 客户蓝色光标—Project name & type/项目名称&类型百度iCodingMG动画—Production House / 制作方UGLY/安戈力—Production Date/产出时间2021年2月18日—Production cycle / 制作周期10days 1. BACKGROUND PROJECT In the 21st century, we are gradually entering a new era of national intelligence. All walks of life have gradually linked to artificial intelligence, traffic management, rocket satellites, farmland irrigation, etc., intelligence brings people a more convenient and faster life, and more efficient...
—Client / 客户厦门航空—Project name & type/项目名称&类型厦门航空客舱MG—Production House / 制作方UGLY/安戈力—Production Date/产出时间2020年12月15日—Production cycle / 制作周期15 days 1. BACKGROUND PROJECT 厦门航空历来给人以舒适、可靠的形象。这次将和安戈力合作，制作鹭上TV系列机舱广播电视节目包装 2. STORYBOARD 本次的影片，着重体现了新式中国风与优享鹭上时光，以白鹭自在飞翔且舒缓的节奏，辅之以新式中国风的形式，使旅途更加心旷神怡。 鹭上TV为机上旅客提供了娱乐消遣，因此，无论是节目或是转场，都将让观众体验到悠闲与舒适的氛围节目包装的呈现，让旅客感受到厦航文化，烘托出厦航用心、精致、商务的企业形象 3. CHARACTER SETTING 白鹭象征着厦门航空，白鹭飞翔的轨迹，则与航空路线相呼应，再用祥云等新式中国元素衬托，为厦航文化在传统与新潮中得以碰撞融合。 4. CAMERA VOICE DESIGN 新中国风的形式描绘了白鹭起飞，白鹭将国风带到世界各地，寓意着厦航将中国文化发扬到海外，而世界地图等元素，为厦航的蓝图附上美好愿景。 线稿图单独展示效果 线稿与场景展示对比效果 5. SPECIAL EFFECTS —SCRIPTWRITER /编剧&策划SHANYE—SPLIT MIRROR /分镜LIU YUAN—SCOUTING /勘景LNAPING YIN—CONCEPTION /元素设计LIU YUAN—ORIGINAL PAINTER /原画师LILI—MIDDLE PICTURE /中间画ZHEQI MA 6.HD WALLPAPERS —SCENE TEACHER /场景师LILI YONG LIU—COLOR SETTING /色定YONG LIU—DIRECTOR...