《嘲风逐帧动画》MG动画——安戈力文化

—Client / 客户
籽粒文化传播有限公司
—Project name & type/项目名称&类型
嘲风逐帧动画项目制作
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2021年11月3日
—Production cycle / 制作周期
35天

1. BACKGROUND PROJECT

The world’s leading ski brand, ATOMIC from Austria, is famous for manufacturing the world’s most advanced ski equipment. Among them, the double board series are mid-to-high-end products in competitive competitions.

世界领先的滑雪品牌，来自奥地利的ATOMIC（阿托米克），因制造全球最先进的滑雪装备而闻名遐迩。其中双板系列是竞技比赛中的中高端产品。

On November 26th of this year, ATOMIC started the pre-sale event of “Beijing Laughing Wind” National Tide Dual Board Equipment! Combined with traditional Chinese culture, a wave of sports craze is set off as the Winter Olympics is approaching!

就在今年的11月26日，ATOMIC（阿托米克）开启“京城嘲风”国潮双板装备的预售活动！与中国传统文化相结合，在冬奥会即将到来之际，掀起一波体育热潮！

2. STORYBOARD

Standing on the observation deck, looking down at the ground at your feet, you jumped down from the platform, the skateboard on your feet rubbed against Baixue, and a dragon was drawn on the Great Wall! The blue bricks and red tiles that cross the roof travel through the city wells of Beijing.

站在瞭望台，俯看脚下的土地，从台上一跃而下，脚上的滑板与白雪摩擦，在长城上划出一条猛龙！越过屋顶的青砖红瓦，穿梭在京城市井。

3. CHARACTER SETTING

The actions of the characters shown in the lens are handsome and powerful. When drawing, the illustrator and real-life photos make prototypes for production. The angle of the skateboard, the front and back position, and the body posture of the characters are all made for comparison and comparison with real people.

镜头中展现的人物动作帅气有力度，在绘制的时候，插画师与真人实景照片做原型进行制作。滑板的角度，前后位置，以及人物身体姿势都与真人进行参照对比制作。

4. CAMERA VOICE DESIGN

Starting from Beijing’s iconic scenic spot, the Great Wall, athletes and skateboards gallop on the snow-covered Great Wall. At the same speed as the wind, their bodies sway rhythmically from side to side under the control of ski poles, clinging to the ground, and leaving behind in the snow. Track after track!

从北京的标志性景点长城开始，运动员与滑板在铺满大雪的长城之路上驰骋，风一样的速度，身体在滑雪杖的控制下有节奏地摇摆左右，紧贴地面，在雪地里留下一道道轨迹！

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

Comparison of line draft and scene display

线稿与场景展示对比效果

In the animation, in order to improve the effect and make the dynamics of the skateboard more realistic and smooth, we used three-dimensional production to make the rotation of the skateboard more silky.

动画中，为了提升效果，让滑板的动态更加逼真流畅，我们使用了三维制作，将滑板的旋转做的更加丝滑。

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
ZILIWENHUA
—SPLIT MIRROR /分镜
  ZILIWENHUA / GUCHEN
—CONCEPTION    /元素设计
  BIANZI / JINGJING / m
—ORIGINAL PAINTER /原画师
    BIANZI / SHEN YANHONG
—MIDDLE PICTURE     /中间画
   MA ZEQI / WEN CHENG
—SCENE TEACHER    /场景师
  BIANZI / SHEN YANHONG
—COLOR SETTING /色定
  BIANZI
—DIRECTOR /导演
  SHUIZHI YIN
—PRODUCTION /制片
  LIJUAN ZHUANG
—ANIMATOR /动画师
    m / MA ZEQI / WENCHENG
—SPECIAL EFFECT /特效师
  m
—CHECKER    /动检师
  m
—SYNTHESIS /合成
  m
—SOUND&MIX    /音效/混录/录音
    m / CAOFENG

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。