《宠物粮新品》实拍结合动画——安戈力文化

—Client / 客户
卡比宠物食品
—Project name & type/项目名称&类型
宠物粮新品
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2022年7月14日
—Production cycle / 制作周期
15 days

1. BACKGROUND PROJECT

Pets are our most loyal and closest friends. In order to provide pets with better nutrition and energy, Kabi pet food has launched new products, which are “0” over-processed and rich in ingredient formulas. “, “Fresh” three major advantages, charging for pets and adding points to health.

宠物是我们最忠诚最亲密的朋友，为了给宠物们提供更好的营养、补充能量，卡比宠物粮推出新品，“0”过度加工并且含有丰富的食材配方，总结出“简”、“纯”、“鲜”三大优势，为爱宠充电，为健康加分。

2. STORYBOARD

In order to highlight the cuteness and vitality of pets, the illustrator designed a black and white comic style opening based on the actual shooting. The cat saw the hand-painted fish that jumped out of the comic frame and was attracted, and jumped into the comic frame to catch it; the puppy When I saw the hand-painted delicious chicken legs, I wanted to lick my tongue. At this time, the illustration of the pet food packaging bag jumped out of the comic frame and transitioned to the real packaging. From this, I entered the theme and began to introduce this New Kirby pet food.

为了突出宠物的可爱与活力，插画师在实拍基础上设计了黑白漫画风格的开场，猫咪看到漫画框内跳出的手绘小鱼被吸引了注意，跳进漫画框内想抓住；小狗看到手绘的美味鸡腿也深处舌头想舔一舔，这时宠物粮的包装袋插画从漫画框中跳出，转场到真实的包装，由此进入主题，开始介绍这次的卡比宠物粮新品。

3. CHARACTER SETTING

The product is designed with three contents of “simple”, “pure” and “fresh” to summarize the advantages of this new product. Combined with the cute pet real shot and the design of the circular composition, the tonality of the film is more relaxed and lively, and the beneficial effects contained in pet food The addition of pet health is combined with the illustration design, which is more explanatory, simple and easy to understand, and the information is clear and clear without losing the sense of design.产品设计了“简”“纯”“鲜”三个内容来概括这次新品的优势，结合上可爱的宠物实拍和圆形构图的设计使得影片调性更加轻松活泼，宠物粮中含有的有益宠物健康的添加配合上小图标插画，更具有说明性，简单易懂，信息清晰明了的同时又不失设计感。

4. CAMERA VOICE DESIGN

The scene combines flat illustrations and real scenes, which not only directly reflects the liveliness and cuteness of pets and the deliciousness of pet food, but also adds interest to the picture. The main colors are green and orange, which are new pet food products, and the entire film is connected with an arc design. The design is rich in jumping dynamic and solid color transitions. match.场景结合了平面的插画和现实场景实拍，既直观体现了宠物的活泼可爱和宠物粮的美味，又为画面增加了趣味性。主色调选择了宠物粮新品的绿色和橙色，以弧形设计串联整部影片，设计丰富有跳跃感的动态和纯色转场，字体选用了偏幼圆的字体，与整体可爱轻松的调性相吻合。

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
  XIAO XUAN
—SPLIT MIRROR /分镜
  XIAO XUAN
—CONCEPTION    /元素设计
JIA WEN
—SCENE TEACHER /场景师
  JIA WEN/ZHOU ZHOU ZHAO TONG
—DIRECTOR /导演
  BAI ZHI
—PRODUCTION /制片
YUXUAN CHEN / ZHENBIN ZHANG
—ANIMATOR /动画师
    BAI LIANG
—EDITING /剪辑
    BAI LIANG
—SYNTHESIS /合成
  BAI LIANG
—SOUND&MIX    /音效/混录/录音
    BAI LIANG
—MUSIC     /选曲
  YUXUAN CHEN

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month。

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。