《Cocos ICE宣传片》MG动画——安戈力文化

—Client / 出品方
厦门雅基软件有限公司
—Project name & type/项目名称&类型
Cocos ICE宣传片
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2021年11月10日
—Production cycle / 制作周期
15 days

 1. BACKGROUND PROJECT

Cocos engine is the core product of Yaki software and the world’s popular open source engine. It is committed to digital interaction for real-time rendering Rong developers provide advanced technology and a complete set of perfect software solutions. At present, there are 1.5 million registered developers all over the world,300000 monthly active developers in more than 203 countries and regions around the world, covering more than 1.6 billion player devices, based on engine creation Application scenarios include games, online education, e-commerce display, digital twins, etc.   Cocos intervenes in the educational scene with a powerful technical engine,Cocos ice arrived as scheduled.

Cocos 引擎为雅基软件旗下核心产品,为全球流行的开源引擎。其致力于为实时渲染的数字交互内容开发者提供先进的技术,以及一整套完善的软件解决方案,目前在全球拥有150万的注册开发者,30万的月活跃开发者,遍布全球超过203个国家和地区, 覆盖超过16亿玩家设备,基于引擎创作的应用场景涵盖游戏、在线教育、电商展示、数字孪生等。Cocos以强大的技术引擎介入教育场景,Cocos ICE 如期而至。

2. STORYBOARD 

In the era of scientific and technological competition, ordinary ppt has been unable to keep up with the times. As a world-famous engine company polished for ten years, cocos, adhering to the mission of “technology driven efficiency improvement of digital content industry”, has created an efficient, easy-to-use, interactive, high-quality, lightweight and cross platform interactive courseware editor – cocos ice.

科技竞争时代,普通PPT已经无法跟上时代,Cocos 作为一家打磨了十年的全球知名的引擎公司,秉承“以技术驱动数字内容行业效率提升”的使命打造了一款高效、易上手、互动性强、高质量、轻量级、跨平台的互动课件编辑器——Cocos ICE。

Opening: start to describe the current situation and pain points in the form of conventional promotional films, and pay more attention to the era of scientific and technological competitiveness. Ordinary ppt courseware can not keep up with the times. At this time, a highly respected teaching courseware – high interactive teaching courseware begins to appear in the teaching field. However, the production of a high interactive teaching courseware often needs to pay a very high cost.

开篇:以常规宣传片方式开始描述现状与痛点,越发关注科技水平竞争力的时代,普通PPT课件无法跟上时代,此时教学领域开始出现一种备受推崇的教学课件——高互动教学课件,然而一个高互动教学课件的制作往往需要付出极高的成本。

Deployment: at this time, a world-famous engine company named cocos, based on the powerful engine underlying technology and the technical achievements polished for 10 years, created an efficient, easy to use, interactive, high-quality, lightweight and cross platform interactive courseware editor – cocos ice.

展开:这时,一家名为Cocos的全球知名引擎公司,基于强大的引擎底层技术,凝聚了10年打磨的技术成果,打造了一款高效、易上手、互动性强、高质量、轻量级、跨平台的互动课件编辑器——Cocos ICE。

Climax: this part of the promotional film is reduced to a video on the timeline in the Cocos ice video editing mode. Around this point, seven branch videos are divided to show the seven functions one by one.

高潮:宣传片到了此部分缩小为Cocos ICE视频编辑模式里时间线上的一个视频,围绕该点,分出7个分支视频一一展示七大功能。

End: the future use scenario of Cocos ice is reduced to the end of the timeline.

结束:Cocos ICE未来使用场景展望,缩小成为为时间线的结尾处。

 3. TONE REFERENCE

Blue – in line with the unified color system style of Cocos ice official website.

蓝色系——契合Cocos ICE官网统一色系风格。

 4. CAMERA VOICE DESIGN 

With the development of technology and the continuous reform of the education industry, interactive courseware has become a new expression of teaching methods. However, behind the courseware are inefficient and complicated processes and huge production costs.

随着技术的发展,教育行业不断变革,互动课件成为教学方式的全新表达,然而课件背后却是低效繁杂工序和巨大制作成本。

In order to solve this pain point, Cocos intervened in the education scene with a powerful technology engine, and cocos ice arrived as scheduled. Zero code, easy to use, visual editing, and the function of importing ppt files with one click, so that teachers can freely release their creativity and liberate the confinement of code. Quickly create immersive interactive courseware to realize the perfect presentation from knowledge points to creativity. The unique visual interactive video editing function can easily integrate animation, video and games on the same time axis, and integrate multiple scene templates to make interactive video production more convenient. Full scene reuse, cross platform and multi terminal interworking, easy to embed online and offline solutions. Comprehensively expand the interface, help the privatization deployment of the education industry, and support one click switching to the R & D mode to meet the dual needs.

为解决这一痛点,Cocos以强大的技术引擎介入教育场景,Cocos ICE 如期而至。零代码、易上手、可视化编辑,还有一键导入ppt文件功能,让老师自由释放创意,解放代码禁锢。快速打造沉浸式互动课件,实现从知识点到创意的完美呈现。独特的可视化互动视频编辑功能,同一时间轴即可轻松融合动画、视频和游戏,多场景模板集成,让互动视频制作更便捷。全场景复用、跨平台多端互通,轻松嵌入线上线下解决方案。全方位扩展接口,助力教育行业私有化部署,更支持一键切换至研发模式,满足双重需求。

More than imagination, technology first. In the future, Cocos ice will also break more capability boundaries and empower the education industry infinitely. 

想象不止,技术先行。未来,Cocos ICE还将打破更多能力边界,给教育行业无限赋能。

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

 5. SPECIAL EFFECTS 

图片

 6. SPECIAL EFFECTS 

 7.  ON SITE 

 8. HD WALLPAPERS 

—SCRIPTWRITER           /编剧&策划
    WEIYE
—SPLIT MIRROR            /分镜
    SHE WEI XIANG
—CONCEPTION     /元素设计
   SUISUI
—ORIGINAL PAINTER /原画师
  LILI
—SCENE TEACHER     /场景师
    SUISUI LILI
—COLOR SETTING        /色定
    WELDON ZHA
—DIRECTOR                  /导演 
  WELDON ZHA
—PRODUCTION             /制片
    WELDON ZHA
—ANIMATOR                 /动画师
    YONG LIU
—SPECIAL EFFECT        /特效师 
  YONG LIU 
—CHECKER                   /动检师
    YONG LIU
—EDITING                     /剪辑
    YONG LIU
—SYNTHESIS                /合成
    YONG LIU
—SOUND&MIX              /音效/混录/录音
    YONG LIU 
—MUSIC                       /选曲
    HAIQUAN LU


9. UGLY INTRODUCTION

国内很丑的一家公司,拥有独立IP安戈力(UGLY)形象,在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY(丑的含义),公司Slogan“丑从未如此艺术”,展现安戈力作为艺术创作理念及核心,安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month。

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品,2014年成立至今服务600多个项目准时交付率高达92.6%,每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今,影响力已经由厦门快速跨向北上广等城市,足迹也渐渐遍布世界各个角落。现业界的评价:MG动画=安戈力,安戈力=MG动画,已形成行业符号。

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