《大趋智能》MG动画——安戈力文化

—Client / 客户
聚合呗（深圳）科技有限公司
—Project name & type/项目名称&类型
大趋智能
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2021年11月16日
—Production cycle / 制作周期
21 days

1. BACKGROUND PROJECT

Datrend Intelligence adheres to the business philosophy of excellence and honest service, and is guided by the needs of merchants and user experience, continuously optimizes product structure, develops new products, and pursues excellent product quality. At present, the company has become an excellent supplier of technical solutions in the electronic payment industry. one of the merchants. Datrend Intelligence is committed to building an excellent information solution service provider, continuously innovating for smart new retail SaaS, creating greater value for industrial partners, and contributing wisdom and strength to the payment ecosystem.

大趋智能秉承精益求精、诚信服务的办业理念，以商户需求和使用体验为导向，不断优化产品结构，开发新产品，追求卓越的产品品质，目前公司已经成为电子支付行业中优秀的技术方案供应商之一。大趋智能致力打造成一家优秀的信息化解决方案服务商，为智慧新零售SaaS 持续创新，为产业合作方创造更大的价值，为支付生态圈贡献智慧和力量。

The vision of Datrend Smart to make cloud printers is to make the world have no difficult take-out business! Launched together with the cloud printer, there is also the supporting software developed by Datrend Intelligence for the company’s cloud printing products – the small shop shopkeeper aggregated takeaway management software, which meets the demands of takeaway merchants to aggregate and manage multiple platforms and multiple stores.

大趋智能做云打印机的愿景是：让天下没有难做的外卖生意！与云打印机一起被推出的，还有大趋智能为公司云打印产品研发的配套软件——小店掌柜聚合外卖管理软件，满足了外卖商户聚合管理多平台多店铺的诉求。

2. STORYBOARD

This animation adopts the hand-painted style of comics, and uses simple lines to draw different store scenes and characters. The colors are comfortable, and the playful background music and the right sound effects add fun to the animation.

这次动画采用漫画手绘风，用简约的线条绘制不同的店铺场景及人物，色调舒适，好玩的背景音乐及恰到好处的音效为动画增添乐趣。

The first chapter introduces the problems encountered in operating a takeaway store – the takeaway printer loses orders, and leads to a solution. It needs a printer that will not lose orders, that is, a big trend cloud printer, and then introduces its functions and advantages. From the aspect of reconciliation, there is the problem of tedious operation of commodity management, and the supporting software of Datrend Cloud Printer – Xiaodian Shopkeeper is introduced, and its advantages and functions are introduced to attract customers to use Datrend Cloud printer and increase revenue.

开篇介绍经营外卖店铺遇到的问题——外卖打印机丢单，引出解决办法，需要一台不会丢单的打印机，也就是大趋云打印机，随后介绍其功能优点。又从对账方面入手，存在商品管理繁琐操作的问题，引出大趋云打印机的配套软件——小店掌柜，介绍其优点功能，吸引顾客使用大趋云打印机，增加营收。

3. CHARACTER SETTING

The artist designed the three shop assistants in the three stores using the hand-painted style of comics. They have different hairstyles and different costumes, but they all have the same expressions when they encounter problems. They are all very disgusted. Make it clear at a glance.

画师运用漫画手绘风格设计了三家店铺的三位店员，不同发型不同装束但遇到难题的表情一致，都十分深恶痛绝，说明外卖打印机丢单困扰店家已久，问题普遍，绘制的外卖员生动形象，使人一目了然。

4. CAMERA VOICE DESIGN

The story begins when different shops encounter the same problem. The artist uses different elements to express different shops. The designed mobile phone interface truly restores the user’s usage scene. The picture is clear and intuitive, reflecting the convenience and efficiency of Datrend Cloud Printer.

故事从不同店铺遇到同一难题开始，画师运用不同元素表现不同的店铺，设计的手机界面真实还原了用户的使用场景，画面清楚直观，体现了大趋云打印机的便捷高效。

Mirror sketch to show the effect

分镜展示

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
JUHEBE
—SPLIT MIRROR /分镜
BOLIANG TANG
—SCENE TEACHER /场景师
BOLIANG TANG
—PRODUCTION /制片
XIAOLIN ZHAO
—ANIMATOR /动画师
    BOLIANG TANG
—CHECKER    /动检师
  M
—EDITING /剪辑
  WU
—SYNTHESIS /合成
  BOLIANG TANG
—SOUND&MIX    /音效/混录/录音
    BOLIANG TANG

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month。

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。