《大实话系列-stokke婴儿床》拼贴动画——安戈力文化

—Client / 出品方
stokke婴童品牌
—Project name & type/项目名称&类型
《大实话系列-stokke》拼贴动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2022年06月01日
—Production cycle / 制作周期
30 days

1. BACKGROUND PROJECT

Many parents will especially want to stay with the baby after the baby is born, and they love the baby, even when they sleep at night, they have to sleep with the baby, but do you know?Sleeping in the same bed as your baby carries the risk of crushing your baby. So let’s use popular science animations to see what safety hazards the baby has when sleeping with mom and dad.

很多的爸爸妈妈在宝宝出生之后都会特别想和宝宝待在一起，对宝宝爱不释手的，就连晚上睡觉的时候都要和宝宝睡在一起，但是各位爸爸妈妈知道吗？和宝宝同床睡存在压伤宝宝的风险。那么接下来让我们用科普类的动画一起来看看宝宝与爸爸妈妈同床睡都有哪些安全隐患吧。

2. STORYBOARD

The American Academy of Pediatrics recommends that babies sleep in different beds with their parents. ‘Sleeping together’ is not the same as ‘sharing a bed’. Sleeping together refers to an arrangement for falling asleep with a baby: the parent and the baby sleep in a closer position and can see, hear, or touch each other. Sleeping together includes sharing a bed, but it is not necessary to share a bed. It is safer to share different beds than to share a bed, and it is safer than to sleep in separate rooms. This arrangement can minimize the risk of sleeping with the mother and the baby; At the same time, sleeping in the same room also ensures close contact with the baby, making it easy to breastfeed, comfort and observe the baby

美国儿科学会建议婴儿与父母同眠而不同床。’同眠‘不等于’同床‘。同眠是指这样一种和婴儿入睡的安排：家长和婴儿睡在较近的位置，能够相互看见、听见或摸到。同眠包括同床，但不是非要同床。同室不同床比同睡一张床更加安全，也比分开睡在不同的房间更加安全。这种安排，可以最大程度地避免各种可能发生的母婴同睡的危险；同时，同睡一个房间也保证了和婴儿的亲密联系，让母乳喂养、安慰和观察婴儿都很方便。

Because your baby spends most of his time in bed, this bed should not only be safe, but also comfortable. What points should be paid attention to when preparing a crib for your baby, let’s listen to the advice of experts.

因为宝宝大部分时间都在床上度过，因此这张床不仅要安全，还要舒适。为宝宝准备婴儿床时，应该注意哪些点呢，让我们一起听听专家的建议吧。

The color block is transferred to the expert picture, the expert head out of the round bubble, four bubbles appear inside, and the four points after the appearance of the sketch, the simple picture are the key pictures of the next four points. As the first point is the certificate; The second point is the fence, the third point is the growing baby, and the fourth point is the big tree, and the camera is pushed into the first bubble. A book rotates into a picture, the cover of the book is the brand logo, the book lies flat on the table, in the form of pages turned, each page is a bed of different sizes, reflecting change and growth.

色块转场至专家画面，专家头上出圆形泡泡，里面浮现四个气泡，里面出现之后四点建议简图，简图都是之后四个要点的关键画面。如第一点是证书；第二点是栅栏，第三点是成长的婴儿，第四点是大树，镜头猛推至第一个气泡内。一本书旋转入画，书的封面是品牌 logo，书本平躺置于桌面上，用书页翻动的形式，每一页都是一个不同大小的床，体现变化和成长。

3. CHARACTER SETTING

In the setting of the characters, the baby and the parents are hand-painted, simple and comfortable clothing matching. At the same time, it is warm and harmonious with the color of the scene.

在人物的设定上，宝宝和父母亲为手绘画风，简单舒适的服装搭配，同时与场景色调搭配温馨、和谐。
The entire animation scene is dominated by collage wind, and the background uses various natural vitality elements such as planetary galaxies, birds, deer, and flowers.

整个动画场景以拼贴风为主，背景使用各种星星系、小鸟、小鹿、鲜花等自然活力元素。

4. CAMERA VOICE DESIGN

The baby sits in the stokke, stretching, waving happily; The color blocks of elements around the picture are decorated; Stokke simulates a trolley in which the baby sits and drives forward on the winding path, surrounded by natural elements such as flowers and grasses, deer and birds, and the galactic elements in the sky rotate.

宝宝在 stokke 里坐着，舒展，开心地挥手；画面四周元素色块装饰；stokke模拟小车，宝宝坐在其中，在蜿蜒的小路上向前行驶，四周冒出花草，小鹿小鸟等自然元素，天上星系元素旋转。

Mirror sketch to show the effect

分镜展示

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
  DINGXIANGYISHENG
—SPLIT MIRROR /分镜
XIAOXUAN HAI
—ORIGINAL PAINTER /原画师
    MINGYU LI
—SCENE TEACHER    /场景师
  MINGYU LI
—COLOR SETTING /色定
  MINGYU LI
—DIRECTOR /导演
  SHUIZHI YIN
—PRODUCTION /制片
  LIJUAN ZHUANG
—ANIMATOR /动画师
    MINGHUI ZHOU BOBO
—SYNTHESIS /合成
   MINGHUI ZHOU
—SOUND&MIX    /音效/混录/录音
    MINGHUI ZHOU
—MUSIC     /选曲
  MINGHUI ZHOU
—VOICE ACTOR /配音演员
  MUSI

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month。

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。