《达益喜Ｘ丁香医生》MG动画——安戈力文化

—Client / 客户
丁香医生
—Project name & type/项目名称&类型
丁香医生漫科普-达益喜
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2021年05月10日
—Production cycle / 制作周期
25days

1. BACKGROUND PROJECT

Nowadays, many people suffer from constipation due to high work pressure, irregular diet, less water intake, unbalanced diet and other reasons. Follow us to see how to improve constipation problem!

现在许多的人因为工作压力大、饮食不规律、饮水少、膳食不均衡等原因，导致身体出现了便秘的问题，快跟着我们一起去看看怎么样改善便秘问题吧！

2. STORYBOARD

At the beginning, all the athletes were running forward on the normal playground, and all the staff were working hard. When the harmful bacteria disturbed, they would appear in time to stop them. However, when the protagonist has an irregular diet, overeating and staying up late, the staff has no way to stop the action of harmful bacteria, resulting in the slowing down of the athlete’s progress.

刚开始，所有的运动员在正常的操场上向前奔跑着，所有工作人员都在努力的工作着，当有害菌扰乱时会及时的出现阻止。但是当主人公饮食不规律、暴饮暴食及熬夜之后，工作人员就没有办法及时阻止有害菌的行动，导致运动员前进的速度减慢。

The invasion of harmful bacteria will lead to water flow. Athletes have no water to drink and live in a dry environment, as if they are exercising in the desert, unable to move an inch. At this time, we can drink Dayixi drink to provide probiotics for the body, help us to defecate in a healthy and smooth way, and let the athletes cross the finish line!

有害菌的入侵会导致水分流水，运动员没有了水喝且身处在干燥的环境，仿佛置身于沙漠之中运动，寸步难行。这时我们就可以饮用达益喜饮料，为身体提供益生菌，帮助我们健康、顺利地排便，让运动员冲过终点！

In daily life, we should maintain a normal work and rest time, not overeating, eating more vegetables and fruits, eating regularly, and exercising to maintain normal bowel movements. When the number of beneficial bacteria in the body is not sufficient, you can take Dayixi drink to supplement the beneficial bacteria.

在日常生活中，我们应该保持正常的作息时间，不暴饮暴食，多吃蔬菜水果、饮食规律，加上运动，就可以保持正常的排便。当身体有益菌数量不够充足时，就可以采取食用达益喜饮料来补充有益菌。

3. CHARACTER SETTING

The clip compares poop to marathon runners, gut probiotics to workers working or cheering on the track, and harmful bacteria to punks disrupting the race/walking across or in reverse on the track/eating support food Etc., the product strains are compared to the famous brands on the management team: Bifidobacterium bifidum CCFM16, Lactobacillus casei CN1566, smooth muscle is compared to the waving flag (final competition), the brain of the brain command center is compared to the supervisor, Neutral bacteria are likened to cleaning staff.

短片将便便比作马拉松选手、肠道益生菌比作赛道中工作或是应援的工作人员、有害菌比作扰乱赛事的小混混 /横跨或是逆向在赛道上游走/吃着应援的食物等、产品菌株比作管理团队身上有名牌分别为/ 两歧双歧杆菌 CCFM16、干酪乳杆菌 CN1566、平滑肌比作拿着大旗（最终环节赛）挥舞者、大脑指挥中心的大脑比作主管、中性菌比作清洁打扫人员。

4. CAMERA VOICE DESIGN

The short film uses animation to show the mechanism of microecological balance in intestinal microcirculation. It simulates the process of feces discharge as a marathon event, and uses anthropomorphic techniques to playfully interpret the action process of the core components.

短片用动画呈现出肠道微循环中的微生态平衡的机理，把便便排出的过程拟作马拉松赛事，用拟人化的手法趣味演绎核心成分的作用过程。

The line drawing shows the effect separately

线稿图单独展示效果

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划
   SISSI WEIDONG ZHA
—CONCEPTION    /元素设计
   KANGKANG
—SPLIT MIRROR /分镜
   MINGYU L
—DIRECTOR /导演
YINSHUIZHI
—ORIGINAL PAINTER /原画师
    KANGKANG
—PRODUCTION /制片
   SISSI
—ANIMATOR   /动画师
YONG LIU/ JIAXU WANG
—SPECIAL EFFECT /特效师
   YONG LIU/ JIAXU WANG
—COLOR SETTING    / 色定
   MINGYU LI /KANGKANG
—CHECKER /动检师
m
—EDITING /剪辑
   YONG LIU/ JIAXU WANG
—SYNTHESIS /合成
YONG LIU/ JIAXU WANG
—SOUND&MIX /音效/混录/录音
  CAOFENG
—MUSIC /选曲
  A

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month。

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。