《滴露1933限量数字藏品》MG动画-安戈力文化

—Client / 出品方
滴露
—Project name & type/项目名称&类型
滴露1933限量数字藏品
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2022年3月23日
—Production cycle / 制作周期
13days

1. BACKGROUND PROJECT

Dettol, born in 1933, is the world’s leading brand in the disinfection category. Since its inception, it has been trusted by consumers for its peace of mind, reliability and superior disinfection capabilities, and has become a brand used by the British Royal Family. It has been at the forefront of environmental and personal hygiene protection for nearly 90 years and is committed to continuous product innovation to safeguard human health. From hospitals to homes, Dettol is a trusted expert in disinfection and germ removal. The products are available in different fragrances, such as Classic Pine, Chamomile Care and Aloe Refresh. Join ugly to see how our disinfectant and fragrance products can collide.

滴露，诞生于1933年，是消毒品类全球领导品牌。从诞生之日起，滴露产品便以安心、可靠、卓越的杀菌能力，赢得了消费者的信赖，成为英国皇室御用品牌。近90年来一直处在环境与个人卫生防护的最前线，始终致力于持续产品创新以保障人类的健康。从医院到家庭，滴露是十分值得信赖的消毒除菌专家。同时滴露的消毒产品还有着不同的香型，例如：经典松木、洋甘菊呵护、芦荟清爽等。现在，和ugly一起来欣赏消毒除菌卫士与香氛碰撞出的火花吧。

2. STORYBOARD

In 2019, Dettol, which manufactures and sells disinfectant and deodorant products, has launched the first Dew Limited Edition Classic Pine fragrance through strength across borders. It aims to pay tribute to exquisite living and bring users a different and prestigious experience. The Classic Pine fragrance was a hit with many users even before it was launched and was swept up in a short time afterwards. This time, Dettolcontinues to spoil its fans by following the forefront of digital collectibles with this limited edition digital fragrance, “Dettol 1933”.

在2019年，以生产和销售消毒除菌产品的滴露，通过实力跨界，推出了第一款滴露限量经典松木香水。旨在向精致的生活致敬，带给使用者不一样的尊贵体验。经典松木香水在未推出之时就受到了很多用户的青睐，在上线后很短时间内就被一扫而光。这一次，滴露继续任性宠粉，紧跟数字藏品的潮流前沿，推出这款《滴露1933》限量数字香水。

At the beginning of the creation of the digital product for Dettol perfume.we decide to use the main colour of the brand – green-as the main colour of the animation ,based on yhe positioning and image of the Dettol brand, and to include pine , aloe ,rose , and lemon in the animation , based on the composition and type of fragrance contained in the Dettol deodorant.

在为滴露香水的数字产品创作伊始之时，我们在构思的过程中，便决定从Dettol滴露的品牌定位和形象出发，将品牌的主色-绿色作为动画的主色调，同时从滴露香水产品的所含成分、香型种类出发，在动画中加入松木、芦荟、玫瑰花、柠檬等元素。

At the beginning, 1933 appears in the middle of the picture, and a light brown drop of water appears (symbolizing dewdrop disinfectant). The camera follows the drop of water. When the water drops touch the dewdrop logo, the water drops crack into bubbles and explode, spreading around, and the lens begins to retreat. At this time, the outline of the perfume bottle appears in the middle of the picture, and the camera continues to move forward, while the bubbles around the bottle continue to change. Pine, grapefruit, aloe, lemon, rose and other product related elements. It seems that these plants continue to grow from the bottle, filling the whole picture. The final form of perfume is gradually revealed, and the originally grown pine, grapefruit, aloe, lemon, rose, etc. gradually shrink from both sides to disappear, indicating that the fragrance of plants is integrated into perfume. The final form of perfume is composed of bubbles.

开篇，画面中间出现1933，一滴浅棕色的水珠出现（象征滴露消毒液）镜头跟随水珠向下坠落。当水珠接触到滴露LOGO上时，水珠裂变成气泡炸开，向四周发散镜头开始后退。此时画面中间出现香水瓶轮廓，镜头不断向前推进，同时瓶身周围的气泡不断变换。松木、西柚、芦荟、柠檬、玫瑰花等产品相关元素。仿佛这些植物从瓶身不断延伸生长出来，充斥满整个画面。香水的最终形态逐渐显露，原本生长的松木、西柚、芦荟、柠檬、玫瑰花等逐渐从两旁收缩至消失，示意植物的香味都融入在于香水之中。落版由气泡组成香水的最终形态。

3. CHARACTER SETTING

“Wherever Dettol is used, the scent of comfort and peace of mind will permeate.” Inspired by the product’s distinctive scent, Dettol combined elements related to the brand’s colour identity to create Dettol’s first digital fragrance, which represents “peace of mind, cleanliness and comfort”. Starting with the classic disinfectant from 1933, the scene in the bottle grows and evolves into pine, lemon, aloe vera, grapefruit and rose, bringing the rich and diverse scents of the Dettol product line into the perfume bottle. By visualising the scent in the form of a digital collection, Dettol will pass on this scent of peace of mind and love, always at everyone’s side.

“凡是在使用滴露的地方，就会弥漫着舒适安心气息。”滴露以产品独特的香味为灵感，结合品牌颜色标识等相关元素，创作出代表“安心、干净、舒适”的滴露首款数字香水。由源于1933年经典消毒液开始，瓶中景象不断生长演化成松木、柠檬、芦荟、西柚、玫瑰花等，将滴露产品丰富多样的气味融入到香水瓶中。通过以气味视觉化为数字藏品的形式，将香味与爱的味道传递给大家，始终守护在我们身边。

4.CAMERA VOICE DESIGN

The whole animation is soft and fresh, with smooth animation effects and a strong sense of perspective. Starting from the year of Dettol’s birth, 1933, it combines the main colours of the Dewttol brand with the fragrance components of the perfume products, and uses imagination to redraw a three-dimensional picture of the character based on a flat illustration prototype..

整个动画色调柔和、清新，动画特效表现流畅，画面透视感冲击力强，从滴露品牌诞生的年份1933年出发，将滴露品牌的主色与香水产品的香味成分结合，运用想象，基于平面插画角色原型，为其重绘立体图。

The line drawing shows the effect separately

线稿图单独展示效果

Character line draft and color display contrast effect

线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划
  FANG YE
—SPLIT MIRROR    /分镜
  FANG YE
—SCOUTING      /勘景
  LNAPING YIN
—CONCEPTION   /元素设计
  YANG HONG SHENG
—ORIGINAL PAINTER /原画师
    YANG HONG SHEN
—MIDDLE PICTURE     /中间画
    YANG  HONG SHEN
—SCENE TEACHER       /场景师
  YANG HONG SHEN
—COLOR SETTING /色定
  FANG YE
—DIRECTOR       /导演
  SHUIZHI YIN
—PRODUCTION     /制片
YUE YIN LAI
—ANIMATOR    /动画师
    M
—SPECIAL EFFECT    /特效师
  M
—CHECKER    /动检师
    M
—EDITING        /剪辑
  YAOZHOU YU
—SYNTHESIS       /合成
  M
—SOUND&MIX /音效/混录/录音
    ZHEQI MA
—MUSIC        /选曲
YUE YIN LAI
—VOICE ACTOR    /配音演员

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month。

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。