《迪士尼舞蹈》实拍结合MG动画——安戈力文化

—Client / 出品方
迪士尼

—Project name & type/项目名称&类型
《迪士尼舞蹈》实拍结合MG动画

—Production House / 制作方
UGLY/安戈力

—Production Date/产出时间
2023年12月27日

—Production cycle / 制作周期
18days

1. BACKGROUND PROJECT

As the opening of the special parade in Zootopia Day approaches, Disney once again breaks through the boundaries of imagination and brings a fun and entertaining claw dance teaching. Friends from all over the world are invited to join this carnival! After 18 days of meticulous craftsmanship by Angoli, we promise that this will be an exciting audiovisual journey!

在疯狂动物城日特别巡游开幕的脚步临近，迪士尼再次突破想象的边界，带来一场集趣味性与娱乐性于一体的爪爪舞教学，邀请全世界的朋友们一同加入这场狂欢！经过安戈力18天的精工细琢，我们承诺，这将是一次让人心潮澎湃的视听之旅！

2. STORYBOARD

The film slowly opens from a high-altitude aerial perspective at Disney Park, accompanied by cheerful music, and the camera slowly descends to focus on six unique dancers: street dancers – deer, firefighters – wolves, inspirational artists – reindeer, hip-hop boys – squirrels, business operators – pandas, street dancers – cows. Six live action role dancers appear, like messengers of Zootopia, leading us into a magical world with their unique claw dance steps.

影片由迪士尼园区的高空航拍视角徐徐拉开序幕，伴随着欢快的音乐，镜头缓缓下降，聚焦于六位各具特色的舞者：街头舞者—鹿、消防卫士—狼、灵感艺术家-驯鹿、嘻哈少年—松鼠、商界经营—熊猫、街头舞者—牛六位真人扮演角色舞者亮相，犹如疯狂动物城的使者，用独特的爪爪舞步，引领我们进入一个充满魔力的世界。

The film is ingeniously crafted, utilizing the flexibility and adaptability of MG animation, combined with Disney’s claw dance shooting materials, using flat lines and distinct “claw” symbols to seamlessly connect with the actual shooting footage and dynamic music, inspiring infinite creative sparks. Enhance visual effects while achieving a one plus one greater than two effect with real-life quality, making every frame full of passion and emotional appeal. The entire film revolves around the elements of “claws” throughout, showcasing both individual creativity and strengthening the theme expression, leaving a refreshing and memorable impression.

影片匠心独运，巧妙运用MG动画的灵活适配度，结合迪士尼的爪爪舞拍摄素材，运用扁平线条与鲜明的“爪爪”符号，与实拍画面及动感音乐无缝对接，激发无限创意火花。增强视觉效果的同时和实拍质感实现一加一大于二的效果，让每帧画面都洋溢着热情，极富情绪感染力。全片以“爪爪”元素为线索贯穿始终，既彰显个性创意，又强化了主题表达，令人耳目一新记忆深刻。

3. CHARACTER SETTING

At the beginning, it is stunning, cleverly embellished with line art and “claw” animation, injecting vitality into the character’s frozen moments, making every dance leap full of extraordinary vitality and dynamism; The entire MG animation follows closely, naturally integrating characters and scenes to create a natural visual effect; In terms of design, the six dancers each correspond to six unique “claws”, with subtle details revealing ingenuity and dedication; In terms of color matching, “claw” perfectly matches the colors exclusive to dancers, not only showcasing personality and vitality, but also integrating the scene to create a feast of visual and creative coexistence.

开篇即惊艳，线条艺术与“爪爪”动画巧妙点缀，为角色定格瞬间注入生命力，使每一次舞蹈跃动都焕发非凡活力与动感；全片MG动画如影随形，自然融入人物与场景之中，营造出浑然天成的视觉效果；设计上，六位舞者各自对应六种独特的“爪爪”，细微之处隐隐透露巧思与用心；配色上，“爪爪”与舞者专属的颜色完美匹配，不仅彰显个性与活力，更融合场景，营造一场视觉与创意并存的盛宴。

4. CAMERA VOICE DESIGN

At the beginning, the aerial camera from the park naturally leads to the presentation of the Crazy Animal City Dance Forest Festival. Leading dance representatives from all walks of life – ground street dancers – deer, fire guards – wolves, inspired artists – reindeer, hip-hop teenagers – squirrels, business operators – pandas, and street dancers – Niu Shinliang make their debut.

开篇由园区上摇航拍空镜，自然引出疯狂动物城舞林盛会赫然呈现，各界领舞代表——地面街头舞者—鹿、消防卫士—狼、灵感艺术家-驯鹿、嘻哈少年—松鼠、商界经营—熊猫、街头舞者—牛闪亮登场。

Entering the middle section, the teaching of claw dance is exciting and diverse. The camera uses multiple angles of view, including far, medium, and close, combined with the techniques of pushing, pulling, shaking, and moving, to delicately showcase a series of vivid and interesting movements: washing face with claws, pushing claws to open the door, shaking claws to celebrate, gripping claws, lighting up claws to set off fireworks, high five enthusiastic claws, licking claws, and waving claws welcoming, conveying vitality and enthusiasm to every audience.

步入中篇，爪爪舞教学精彩纷呈。镜头运用远、中、近多重视角，结合推、拉、摇、移的运镜技巧，细腻展现一系列生动有趣的动作：washing face爪爪洗脸、pushing爪爪开门、shaking爪爪欢庆、clapping抓挠拍爪、lighting up爪爪放烟花、high five热情击爪、licking爪爪舔舔、waving爪爪欢迎等动作，向每一位观众传递着朝气与热情。

In the final chapter, the six leading dancers end with an iconic ending pose, echoing the opening with a perfect loop. Then, they turn up and clap their hands to celebrate, leading to the release of the Disney Zootopia and Shanghai Disney Resort logos, putting a complete end to this visual feast.

终章，六位领舞者以标志性的ending pose收尾，与开篇遥相呼应，完美闭环，随后转仰拍舞者庆祝拍手引出迪士尼疯狂动物城与上海迪士尼度假区LOGO落版，为这场视觉盛宴画上圆满句号。

The line drawing shows the effect separately

线稿图单独展示效果

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—DIRECTOR /导演
SHUIZHI YIN
—PRODUCTION /制片
YAOZHOU YU/DEXIN LI
—CONCEPTION /美术

   YANG HU/JIALE CAI/MING XIAO/CHAN HUANG/YANJUN CHEN
—ANIMATOR    /动画师
   LIN MA/MINHUI ZHOU/

XIANGFENG CAI/JIAXU WANG
—SYNTHESIS /合成
MINHUI ZHOU

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan “Ugly has never been so artistic”. Now the industry’s evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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