《东莞万科美好集》MG实拍结合动画–安戈力文化

—Client / 出品方
Dongguan Vanke东莞万科

—Project name & type/项目名称&类型
《东莞万科美好集》实拍结合动画

—Production House / 制作方
UGLY/安戈力

—Production Date/产出时间
2022年7月— 12月

—Production cycle / 制作周期
7days / 期

1. BACKGROUND PROJECT

Vanke has served Dongguan residents for 20 years and has been committed to improving the lives of urban residents and improving the quality of life of residents.

万科贴心服务东莞居民20年，一直致力于改善城市居民生活，提高居民生活品质。

Over the years, Vanke has become the most trusted partner of the society and residents with its high-quality service.

长年来优质的服务让万科成为了社会和居民们最信赖的伙伴。

“Vanke · Wonderful Collection” was born with the attention and expectation of the majority of residents.

“万科·美好集”就是在广大居民这样的关注和期待下诞生的。

As a brand new owner service upgrade plan built by Vanke, Meimeiji provides residents with a full range of beautiful life experiences from the four perspectives of house, owner, family and neighborhood.

作为万科重磅打造的全新业主服务升级计划，美好集从房屋，业主，家庭，邻里四个角度出发，为居民提供全方位的美好生活体验。

2. STORYBOARD

Can you see the strong growing flowers in the corner? Can you smell the fresh fragrance of the soil after the rain? Can you hear the happy singing of birds in the treetops?Many small things in life always come to us inadvertently, but the fatigue of life always makes us ignore them.

你是否能看见墙角坚强成长的小花？是否能闻见雨后泥土清新的芬芳？是否能听见树梢小鸟的欢快歌唱？

生活中的许多小美好总是在不经意间就来到我们身边，只是生活的疲惫总是让我们忽略掉它们。

Now, there is such a place.

现在，有这样的一个地方。

It rejects anxiety, reverses in a hurry, helps us pick up those missed regrets and reunites us with the beautiful embrace.

它拒绝焦虑，在匆忙中逆行，帮我们重新拾起那些被错过的遗憾.让我们和美好拥抱重逢。

Let’s get together in Dongguan Vanke to welcome the good and meet the good.

让我们一起相聚东莞万科，共迎美好，和美好喜相逢吧。

3. CHARACTER SETTING

The short film uses the combination of live animation to give life to those things that are closely related to us.

短片采用实拍动画结合的方式，将生活里的那些与我们息息相关的事物赋予生命。

Those objects that we don’t care about in the ordinary days have become lovely elves.Surround and accompany us.

平日里被我们毫不在意的那些物件都化身成了一个个可爱的小精灵,围绕陪伴在我们身边。

The fresh and healing style and lively and cheerful movements make them the most heartwarming little beauty.

清新治愈的风格配上活泼欢快的动作，让它们成为了最能温暖人心的小美好。

They can accompany us to feel sad, feel our joy, dance with us hand in hand, and drive away our tired and sad.

它们能陪伴着我们难过，能感知我们的欢乐，能和我们牵手舞蹈，也能赶走我们的疲惫和悲伤。

This way of expression can also make the public who saw this short film feel the best life experience that “Vanke · Wonderful Collection Project brings to the residents.

这样的表现方式也能让看到这个短片的大众们最直观的感受到“万科·美好集项目带给居民们的美好生活体验。

The crowds are surging and the traffic is heavy. Even if you are busy, there will always be such a place.

人潮涌动，车水马龙，即使再忙碌，也总要有这样的一个地方。

Its neighbors are harmonious, laughing and laughing, and the fragrance of flowers is everywhere.Have them,Every minute in life is not lonely.

它邻里和谐，欢声笑语，目光所及，花香四溢.

有它们,生活里的每一分钟都不孤单。

4. CAMERA VOICE DESIGN

The whole video is made up of small pieces of life.

整个视频由一个个细小生活片段组成。

When basking in the sun, there are small flowers and grass swaying with smiles. When singing music, there should be happy beating notes and line scores. When shopping, there are sculptures waving to us. When playing, there are also flowers surrounded by them.

In each frame of small clips, dynamic anthropomorphic expressions and animation cartoons are designed.

晒太阳的时候有微笑摇曳的小花小草，音乐歌唱的时候要有欢快跳动音符和线谱，逛街的时候有雕塑向我们招手，娱乐玩耍的时候也有一片片花朵簇拥着。

每帧小片段里的都设计了动态拟人的表情动作和动漫卡通的小贴画。

Comparison between sketch and scene display

草图与场景展示对比

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划
WANGKE
—SPLIT MIRROR     /分镜
  XINGGU
—CONCEPTION    /元素设计
  JIAWEN
—ORIGINAL PAINTER /原画师
  JIAWEN / YVXUAN
SIMING / HONGRUI / ZUOZUO
—MIDDLE PICTURE /中间画
JIAWEN YVXUAN   SIMING     HONGRUI ZUOZUO
—SCENE TEACHER   /场景师
    JIAWEN / YVXUAN SIMING HONGRUI / ZUOZUO
—COLOR SETTING    /色定
JIAWEN / YVXUAN
SIMING / HONGRUI / ZUOZUO
—PRODUCTION    /制片
  XINGGU
—ANIMATOR    /动画师
WENFENG/SHENGBAI/CHENJING
—SPECIAL EFFECT   /特效师
WENFENG/SHENGBAI/CHENJING
—CHECKER    /动检师
  M

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan “Ugly has never been so artistic”. Now the industry’s evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

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