《读书门派集训营》MG动画——安戈力文化

—Client / 客户
新东方
—Project name & type/项目名称&类型
读书门派集训营MG动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2022年9月03日
—Production cycle / 制作周期
30 days

1. BACKGROUND PROJECT

It is said that there is a sect called “New Oriental”. The teacher is knowledgeable and has a profound foundation. The sect’s martial arts system is first-class. Angoli joined hands with New Oriental to introduce to the audience in detail: in the New Oriental sect, each student has a unique one-stop test preparation plan.

传说有一个门派，名曰“新东方”。老师学识渊博，功底深厚，门派武功体系一流。安戈力携手新东方,为观众详细介绍:在新东方门派修行，每位学员都拥有专属全程一站式备考计划。

2. STORYBOARD

The designer integrates the creative elements of martial arts style to show various training methods in New Oriental learning. According to different foundations and test preparation time, each “experienced” has a unique plan for different situations. The animation reflects the basic structure of the training camp and the training process, showing the perfection and pertinence of the training program.

设计师融合武侠风格的创作元素，展现出在新东方学习中各类集训方式，根据不同基础和备考时间，针对不一样的情况，每位”历练者”都有独属的方案。动画体现了集训营的基本架构以及集训流程，呈现出集训方案的完善性与针对性。

The majestic mountains, surrounded by smoke, a temple quietly appeared, and the transitions with martial arts atmosphere made the whole animation more chic and smooth. Under the background of the ancient style, the modern elements are skillfully integrated to make the training process in the animation more realistic and reductive.

气势磅礴的高山，烟雾缭绕间，一座寺庙悄然现身，一个个带有武侠气息的转场让整个动画更具潇洒和流畅。古风的大背景下，巧妙融合了现代元素，使动画中的训练过程更具现实还原性。

The animation shapes the characters into various birds, the teachers are heroic, and the students are still young. The five cultivation methods allow students to integrate all the moves and combine them at the last moment.

动画将人物形象塑造成为各式鸟类，老师们一身英气，学员还尚显稚嫩。五大修炼方式让学员将所有招式融汇贯通，最后时刻集大成于一身。

3. CHARACTER SETTING

The image design of the teacher is mainly based on raptors and rare birds, including domineering eagles, elegant peacocks, and elegant cranes, highlighting the teacher’s profound knowledge and strong martial arts secrets.

老师的形象设计以猛禽和珍奇鸟类为主，有优雅的孔雀，文绉绉的仙鹤，霸气的雄鹰，沉稳的猫头鹰，突出老师学识之渊博，所授武功秘籍之强。

4. CAMERA VOICE DESIGN

The story begins with a bird’s pursuit on the way to learning. The temple built in the mountain adds a touch of hidden great Xia to New Oriental. The omni-directional companionship on the way to learning and the constant polishing of good teachers make people trust.

故事从一只小鸟学习路上的追寻开始，建在山中的的庙宇，为新东方增添了一抹隐匿于世间的大侠模样，学习路上的全方位陪伴，好老师的不断打磨，让人信赖。

The animation is pulled out of the cloud mountain like a magnificent landscape painting. The grand scene is indispensable, and the small details in the animation can not be ignored. It can be seen from the changes in the four seasons outside the window during hard study or the placement of desktop objects.

动画从气势滂沱的山水画一般的云山中拉出，壮观的大场景不可或缺，动画中的小细节更加不可忽视，不论是苦读时窗外的一年四季变化，抑或是桌面物件的摆放，都可见一斑。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SPLIT MIRROR /分镜
LIJUAN ZHUANG / ZEQI MA / KUN
—ORIGINAL PAINTER /原画师
    JINGJING LIN
—SCENE TEACHER    /场景师
HONGYU LI / HUIJIU / FANFAN / XIANYUYOUXIAN
—COLOR SETTING /色定
  JINGJING LIN
—DIRECTOR /导演
   SHUIZHI YIN
—PRODUCTION /制片
  LIJUAN ZHUANG
—ANIMATOR /动画师
    HEHONG / SHIGUO WNAG
—CHECKER    /动检师
  m
—SYNTHESIS /合成
  SHIGUO WANG
—SOUND&MIX    /音效/混录/录音
    MUSI
—MUSIC     /作曲
m / MUSI
—VOICE ACTOR /配音演员
YINCHUANGWENHUA

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month。

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。