《多特瑞LPR》MG动画——安戈力文化

—Client / 出品方
多特瑞doTERRA
—Project name & type/项目名称&类型
多特瑞LRP轻松购&MG动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2021年3月6日
—Production cycle / 制作周期
25 days

1. BACKGROUND PROJECT

Spring is coming, spring is coming, and colorful seasons are coming. All things are recovering, birds and flowers are fragrant, are you looking forward to a pure new life? UGLY joins hands with doTERRA LRP Easy Purchasing Program to open a new life of pure and pure essential oils for you.

春来到、春来到，缤纷的季节来袭。万物复苏，鸟语花香，是不是很期待来一场纯真的新生活？UGLY携手多特瑞LRP轻松购计划，为你开启至真至纯的精油新生活。

2. STORYBOARD

The designer extracts elements from the flower series fused with essential oils. The main scene is designed as flowers and jungles. Mulan silver card, jasmine gold card, orange blossom platinum card, and rose diamond card imply different levels of LRP customers, extracting the above flowers. As a color scheme, the colors are bright and beautiful.

设计师从精油融合的花系中提取元素，主场景设计为花朵与丛林，木兰银卡、茉莉金卡、橙花白金卡、玫瑰钻石卡寓意不同的层级的LRP顾客，提取以上花类的颜色作为配色，色彩明艳靓丽。

The 2022 doTERRA LRP Easy Buying Program begins fragrantly. When the camera is zoomed out, the LRP DoTERRA Easy Buying logo appears, and the grass grows swaying. The LOGO dropped into the water has become a lot of bubbles, and the welfare ICON logo appears, which means “join now, you can enjoy exclusive benefits and privileges, and open a new life of pure and pure essential oils for you”. When a new customer places an order for the first time and meets 100 points, you can become an exclusive LRP customer.

2022多特瑞LRP轻松购计划芳香启程，镜头拉远的同时，出现LRP多特瑞轻松购的标识，草叶摇摆生长。滴入水中的LOGO变成了很多个气泡，出现福利ICON标识，表示“即刻加入，就能享受专属福利和甄宠礼遇，为您开启至真至纯的精油新生活”。新顾客首次下单满足100点，您就可以成为尊享的LRP顾客。

New LRP customers who join in 2022 will enjoy a new double gift. The leaves covered the screen, and the 2022 and LRP logos appeared on the scroll. After the leaves were removed, a 50-yuan discount coupon appeared in the center of the screen. Then the 50 yuan coupon began to fall, indicating “Benefit 1: After registration, you can receive an electronic coupon worth 50 yuan exclusively for new customers”; the gift levels of different months appear in a step-by-step manner, indicating “Benefit 2: Second From the beginning of the month, if you complete a single order for three consecutive months, six months, nine months and twelve months and meet 50 points, you will receive an exclusive gift and an electronic coupon worth 50 yuan each.”; After removing it, the super-value first-purchase package and four exclusive LRP benefits appeared on the screen.

2022年加入的LRP新顾客，将享受全新的双重大礼。叶子铺满了画面，滚动出现2022、LRP标识，叶子移开后，画面中心出现50元优惠劵。接着50元优惠券开始飘落，表示“福利一：注册后，即可获赠新顾客专享价值50元的电子优惠券”；不同月数的礼品层级阶梯式上升出现，表示“福利二：次月起，连续完成三个月、六个月、九个月和十二个月单笔订单满足50点，即可获赠专属回馈好礼与价值50元的电子优惠券各一份”；叶子移开后，画面里出现了超值首购套装以及四大LRP专属福利。

Move the camera right and a pop-up window will appear. Benefit 1: You can buy LRP exclusive packages that include a variety of popular products at a discounted price; when the camera moves right, a second scroll of benefits will appear, accompanied by a progress bar (50 points) and a shopping cart. When the pop-up window appears, it jumps from 10%, 15%, 20%, 25%, and then jumps to 30% of the reward ratio. Benefit 2: From the month after joining LRP, a single order per month meets 50 points, that is You can get a reward percentage of up to 30%; when the camera moves down, bonus 3: You can also get corresponding reward points, which can be exchanged for your favorite products for free; when the lens is slowly zoomed out, bonus 4: From the 1st month of the month after joining LRP On the 15th, if a single order meets 125 points, you will receive free selected products of the month.

镜头右移出现弹窗福利一：您可以优惠价格，购买到包含多款热门产品的LRP专属套装；镜头右移出现福利二像卷轴下拉，伴随出现进度条（50点）和购物车，画面出现气泡弹窗从10％跳动、15％、20％、25％，然后跳动到30％的回馈比时定住，福利二：在加入LRP的次月起，每月单笔订单满足50点，即可获得最高30％的回馈百分比；镜头下移出现福利三：您还可获得相应的回馈点数，免费兑换喜爱的产品；镜头慢慢拉远出现福利四：加入LRP次月开始的每月1-15日，单笔订单满足125点，更将免费获赠当月精选产品。

3. CHARACTER SETTING

Light up the achievements of the LRP VIP screening customer stage, and you can also unlock eightfold screening benefits! Magnolia, jasmine, orange blossom, and rose represent different levels of pampering customers, who can get exclusive pampering gifts. Each exclusive benefit is presented to customers in the form of gift boxes.

点亮LRP VIP甄宠顾客阶段成就，还能解锁八重甄宠礼遇！木兰花、茉莉花、橙花、玫瑰花代表着不同层级甄宠顾客，可以获得专属的甄宠大礼。每份专属福利，都以礼盒的形式展现在顾客面前。

4. CAMERA VOICE DESIGN

The story begins with the image of an unfolded flower. The blooming buds drip into the water like water droplets and become many bubbles. The Welfare ICON logo appears. The camera is pulled to one of the bubbles, which shows that it is greater than or equal to 100, and the bubble falls to one. The budding rose, then the rose opens, and the leaf on the right enters the picture.

故事从展开的花朵形象开始，绽放的花苞像水滴一般滴入水中，变成了很多个气泡，出现了福利ICON标识，镜头拉到其中一个气泡，上面显示大于等于一百，气泡落到一朵含苞待放的玫瑰花，接着玫瑰开放，右边的叶子进入画面。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The camera slowly zooms out to appear welfare 4, and the calendar gradually shows the days 1-15. At the same time, selected products appear, and finally all the benefits just now appear as a summary. When the camera moved up, a cloud layer appeared, and when the cloud layer was removed, five badges appeared. The badge popped out and appeared in the form of a gift box. Then the camera moved forward, and the five badges appeared on the screen. The cloud layer was removed again, and eight great gifts appeared.

镜头慢慢拉远出现福利四，日历上逐渐显现1-15的日子，同时出现精选商品，最后拉远出现刚才所有的福利作为汇总。镜头上移出现云层，拨开了云层出现了五个徽章，徽章向周围弹出，以礼盒的方式出现，接着镜头推进，五个徽章出画面，云层再次拨开，出现了八大礼遇。

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
  SHANGHAILINGZHEN
—SPLIT MIRROR /分镜
KUN
—CONCEPTION /元素设计
  SHEN YANHONG\LILI
—ORIGINAL PAINTER /原画师
    SHEN YANHONG\LILI
—MIDDLE PICTURE   /中间画
    SHEN YANHONG\LILI
—SCENE TEACHER    /场景师
  SHEN YANHONG\LILI
—COLOR SETTING /色定
  SHEN YANHONG\LILI
—DIRECTOR /导演
  SHUIZHI YIN
—PRODUCTION /制片
  SISSI
—ANIMATOR /动画师
    WANG JIAXU
—SPECIAL EFFECT /特效师
  WANG JIAXU
—CHECKER    /动检师
  WANG JIAXU
—EDITING /剪辑
  WANG JIAXU
—SYNTHESIS /合成
  WANG JIAXU
—SOUND&MIX    /音效/混录/录音
    JIAXU WANG
—VOICE ACTOR /配音演员
WANGDACHUI

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month。

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。