《谷雨618》MG动画——安戈力文化

—Client / 出品方
谷雨

—Project name & type/项目名称&类型
《谷雨618》MG动画宣传片

—Production House / 制作方
UGLY/安戈力

—Production Date/产出时间
2022年5月19日

—Production cycle / 制作周期
9 days

1. BACKGROUND PROJECT

The 618 promotion is coming, and Gu Yu has also prepared a new limited gift box for everyone, and Ugly accompanies you into the depths of the dense forest to find this exquisite gift box!

618大促即将到来，谷雨也为大家准备了一个全新的限定礼盒，安戈力陪你一起走进密林深处，去寻找这份精美的礼盒吧！

2. STORYBOARD

The packaging of the gift box is based on the theme of nature, on the edge of the mountain stream, birds singing and flowers, clear stream reflecting the figure of deer and butterflies, quiet and full of vitality atmosphere is the main design style, products and gift box packaging are in line with the style of Gu Yu.

礼盒的包装以自然为主题，在山间的小溪边上，鸟语花香，清澈的溪水倒映出小鹿和蝴蝶的身影，静谧又充满生命力的氛围是主要的设计风格，产品和礼盒包装都切合了谷雨一概的风格。

Ugly uses the packaging diagram as the basic element to adapt the packaging into a short story, let’s enjoy this adventure in the dense forest!

安戈力以包装图为基础元素，将包装改编成一小段故事，让我们一起欣赏这密林中的奇遇吧！

In the thousands of flowers, peeling away the layers of branches and leaves, a dragonfly comes into view, the dragonfly hears the sound and moves, and falls on the valley rain light sense moisturizing repair essence, the essence is integrated with nature, and the flowers and plants are companions.

万花丛中，拨开层层枝叶，一只蜻蜓映入眼帘，蜻蜓闻声而动，落在了谷雨光感滢润修护精华之上，精华露与自然融为一体，与花草为伴。

The dragonfly continues to stop and go, landing on the various products in the gift box, with the rapid switching of the picture, the protagonist also becomes a beautiful butterfly, the butterfly meets the deer, this encounter is full of the breath of nature, as the camera unfolds, this beautiful picture is fixed on the limited gift box of Sheng Guang Half Summer, which adds a sense of mystery.蜻蜓继续走走停停，落在礼盒中的各个产品上，随着画面的快速切换，主角也变成了一只美丽的蝴蝶，蝴蝶与小鹿相遇，这场偶遇充满了大自然的气息，随着镜头展开，这美好的画面定格在了笙光半夏的限定礼盒上，更凭添了一份神秘感。

3. CHARACTER SETTING

The design of this collaboration mainly adopts the packaging plan of the Shengguang half-summer gift box, and uses the elements in it to expand, the scene is still the jungle on the bank of the stream, and the elements make full use of the small animals in the scene to create a natural quiet and beautiful atmosphere.

本次合作的设计主要采用笙光半夏礼盒的包装图，利用其中的元素加以扩展，场景上依旧是小溪岸边的丛林，元素上充分利用了场景中的小动物，以营造自然的静谧美好氛围。

4. CAMERA VOICE DESIGN

The storyboard takes animals as the visual guide, and the scene is also switched in a large scene, using the movement of small animals and the plants in the foreground to make the transition, the process is smooth and smooth, and the design concept of the gift box is interpreted in the shortest time.

分镜上以动物为视觉引导，场景也是在一个大场景中切换，利用小动物的移动加上前景的植物进行转场，过程顺滑流畅，用最短的时间诠释礼盒的设计理念。

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—CONCEPTION    /元素设计
SILI
—ORIGINALPAINTER /原画师
   SANQIAN
—MIDDLEPICTURE /中间画
   SILI
—SCENE TEACHER /场景师
SILI—COLOR SETTING /色定
SANQIAN
—DIRECTOR    /导演
SHUIZHI YIN
—PRODUCTION   /制片
CAICAI
—ANIMATOR /动画师
   MINGHUI
—SPECIAL EFFECT   /特效师
YINGDAN
—CHECKER /动检师
MINGHUI
—SYNTHESIS    /合成
MINGHUI
—SOUND&MIX    /音效/混录/录音
   YEWEI WANG

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan “Ugly has never been so artistic”. Now the industry’s evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

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