《果子熟了无糖茶CNY》MG动画——安戈力文化

—Client / 出品方
果子熟了

—Project name & type/项目名称&类型
《果子熟了无糖茶CNY》MG动画

—Production House / 制作方
UGLY/安戈力

—Production Date/产出时间
2025年01月24日

—Production cycle / 制作周期
30 days

1. BACKGROUND PROJECT

For the Chinese New Year, GuoZiShuLe sugar-free tea created an innovative product animation featuring the snake, drawing inspiration from traditional Chinese culture. This animation aims to convey the brand’s blessings through lively and engaging visuals, enhancing consumers’ memory of the product as they celebrate the Spring Festival together.

在新年之际，果子熟了无糖茶为迎合春节（CNY）氛围，创意性地结合中国传统文化中的蛇元素，精心制作了一条别出心裁的产品动画。此动画旨在通过生动有趣的视觉呈现，传递品牌祝福，增强消费者对产品的记忆点，共庆新春佳节。

2. STORYBOARD

Opening:The curtain gently rises to reveal a splash of vibrant red, the distinctive bottle of GuoZiShuLe Sugar-Free Tea, resembling a belle adorned in a luxurious gown, silently narrating her tale. On its body, the logo intertwines with paper-cutting patterns, exquisite and meticulous, as if each stroke embodies craftsmanship. As the camera slowly inches closer, details unfold, with gardenia elements dancing gracefully around the bottle, embodying purity and elegance. The accompanying text, “Innate Charm of Gardenia,” resonates like a celestial melody, adding the finishing touch to this captivating tableau.

开场：画面轻轻掀开序幕，一抹鲜艳的红跃入眼帘，那是果子熟了无糖茶的独特瓶身，宛如一位身着华服的佳人，静静诉说着她的故事。瓶身上，logo与窗花图案交织，细腻而精致，仿佛每一笔都蕴含着匠心独运。随着镜头缓缓逼近，细节逐渐清晰，瓶身周围，栀子花元素如精灵般翩翩起舞，绽放着纯洁与高雅，配字“天生丽栀”宛如天籁之音，为这幅画卷添上了点睛之笔。

Transition 1:The camera rises serenely, akin to a time-traveling messenger, leading us to the legendary red tea mountain shrouded in mist. The aroma of tea wafts through the air, as if one can scent the bounty bestowed by nature. As the mist gently dissipates, Golden Osmanthus Oolong emerges regally, resplendent with golden glow and grandeur. At this moment, a golden snake winds its way up, encircling the bottle, causing osmanthus elements to bloom wherever it passes, instantaneously transforming into 970 Golden Osmanthus Oolong. The text, “Fortune and Prosperity in Osmanthus,” serves as a golden pathway, guiding us towards wealth and good fortune. The scene is dotted with money and ingot elements, sparkling like stars, igniting desires within.

转场1：镜头悠然升起，宛如穿越时空的使者，带我们来到了那片传说中的红色茶山。云雾缭绕间，茶香四溢，仿佛能闻到那来自大自然的馈赠。随着祥云的缓缓飘散，金桂乌龙如一位尊贵的王者，缓缓步入画面，金光闪闪，气势磅礴。此时，一条金蛇蜿蜒而上，环绕瓶身，所过之处，桂花元素竞相绽放，瞬间变幻为970金桂乌龙，配字“富桂如意”犹如金光大道，引领我们走向富贵与吉祥。画面中，金钱与元宝元素如繁星点点，闪烁着诱人的光芒，让人心生向往。

Transition 2:The camera continues to follow the golden snake’s trail, akin to a wandering knight journeying through various plants, flowers, and tea elements. With a gentle flick of its tail, jasmine elements cascade like falling stars, disseminating a subtle fragrance in the air. At this juncture, Jasmine Dragon Well Tea steps gracefully into the frame, accompanied by the text, “Great Bliss in Jasmine,” like a spring breeze caressing the face, bringing boundless joy and warmth. The entire scene is imbued with poetry and romance, immersing viewers in a dreamlike world.

转场2：镜头继续跟随金蛇的足迹，它宛如一位游历四方的侠客，穿梭在各种植物、花朵与茶叶元素之间。随着蛇尾的轻轻一拂，茉莉花元素如同繁星陨落，飘散在空中，散发出淡淡的清香。此时，茉莉龙井茶犹如一位婉约的女子，缓缓步入画面，配字“大吉大莉”宛如春风拂面，带来无尽的喜悦与温馨。整个画面充满了诗意与浪漫，让人仿佛置身于一个梦幻的世界。

Closing:The camera slowly pulls back, as the golden snake ascends gracefully within the frame, resembling a golden river flowing towards the horizon. Suddenly, it transforms into a burst of dazzling fireworks, piercing through the night sky and radiating brilliant light. As the fireworks disperse, the sparks gradually coalesce into a family portrait of the products, akin to a flowing scroll, recounting the story of GuoZiShuLe Sugar-Free Tea.

收尾：镜头缓缓拉远，金蛇在画面中悠然向上游去，宛如一条金色的长河，流淌向天际。突然，它化作一束璀璨的烟花，划破夜空，绽放出耀眼的光芒。随着烟花的散落，花火逐渐汇聚成一幅产品全家福的画卷，宛如一幅流动的画卷，诉说着果子熟了无糖茶的故事。

At this moment, the brand’s blessing, “GuoZiShuLe Sugar-Free Tea Wishes You a Happy Chinese New Year!” echoes like a celestial melody, rounding off the animation with a perfect conclusion. This scene not only showcases the diversity and richness of the products but also conveys the brand’s heartfelt blessings and visions for consumers, evoking emotions of warmth and touching hearts.

此刻，品牌祝福语“果子熟了无糖茶祝你新春快乐！”宛如天籁之音，回荡在耳畔，为整个动画画上了圆满的句号。这一幕不仅展现了产品的多样与丰富，更传递了品牌对消费者的深深祝福与美好愿景，让人心生感动与温暖。

3. CHARACTER SETTING

Designing the element of a snake to be both lively and cute while adhering to the theme of this year’s Chinese New Year (CNY) and incorporating the brand’s primary orange color is both a challenging and creative task.

在结合品牌主色橙色调与今年中国新年（CNY）的主题设计中，将蛇这一元素设计得既生动可爱又符合大众接受度，是一个既具挑战性又充满创意的任务。

Brand Consistency: Ensure that the orange hue, as the brand’s primary color, is prominently featured throughout the design process, whether it be on the snake’s body, patterns, background, or decorative elements.

品牌一致性：确保整个设计过程中，橙色调作为品牌主色得到充分的体现，可以在蛇的身体、花纹、背景或装饰元素中使用。

Gradient & Layers: Utilize different shades of orange to add depth and dynamic effects to the snake’s body. For instance, a gradient from light to dark orange can simulate light and shadow changes, making the snake appear more vibrant.

渐变与层次：利用橙色的不同深浅层次，增加蛇身的立体感和动态效果。例如，从浅橙到深橙的渐变，可以模拟光影变化，使蛇看起来更加生动。

Accent Decoration: Incorporate gold or silver accents (colors often symbolizing auspiciousness in Chinese culture) on the snake’s head, tail, or patterns, contrasting with the orange to enhance the overall festive atmosphere.

点缀装饰：在蛇的头部、尾部或花纹中加入金色或银色的点缀（这些颜色在中国文化中常象征吉祥），与橙色形成对比，提升整体的节日氛围。

Rounded Treatment: Design the snake’s body contour to be more rounded, minimizing sharp lines, to make it appear softer and harmless.

圆润化处理：将蛇的身体轮廓设计得更加圆润，减少尖锐线条，使其看起来更加柔和、无害。

Dynamic Posture: Choose postures such as curling, coiling, or slight undulating movements for the snake, as these actions typically look more playful and reduce any sense of threat.

动态姿势：选择蛇卷曲、盘绕或轻微摆动的姿势，这些动作通常看起来更加俏皮可爱，减少威胁感。

Abstract Patterns: Simplify the snake’s natural patterns into abstract geometric shapes or lines, such as circles or waves, preserving its characteristics while adding a modern and intriguing touch.

抽象图案：将蛇身上的自然花纹简化为抽象的几何形状或线条，如圆形、波浪线等，既保留了蛇的特征，又增加了现代感和趣味性。

Festival Element Integration: Infuse traditional Chinese New Year elements into the patterns, like the Chinese character for good fortune (‘福’), firecrackers, lotus flowers, or auspicious clouds, not only enhancing the festive ambiance but also bringing the design closer to consumers.

节日元素融合：在花纹中融入中国新年的传统元素，如福字、鞭炮、莲花或祥云等，不仅增强了节日氛围，也让设计更加贴近消费者。

4. CAMERA VOICE DESIGN

The film kicks off with an ingenious tea bottle design in the shape of paper-cutting art, skillfully igniting the festive atmosphere of the entire work while subtly incorporating the essence of traditional Chinese paper-cutting, presenting viewers with a dual feast for the eyes and the mind. Subsequently, the film unfolds into three captivating chapters, each meticulously showcasing the unique flavor characteristics of three tea beverages. It not only stimulates the taste buds but also awakens an infinite yearning for delightful flavors deep within the heart.

影片以一瓶独具匠心的剪纸形态茶饮料瓶身为序章，巧妙地点燃了整部作品的新年庆典氛围，同时，这一设计精妙地融入了中国传统剪纸艺术的精髓，为观众呈现了一场视觉与文化的双重盛宴。紧接着，影片分为三个精彩篇章，每一篇章都匠心独运地展现了三款茶饮料各自独特的风味特性，不仅让人味蕾生津，更在心灵深处唤醒了对美好滋味的无限向往。

In terms of musical composition, the soundtrack composer, well-versed in the brand’s core philosophy of pursuing lightness and naturalness, has meticulously woven together melodious tunes that complement the film’s visual narrative, jointly creating an artistic realm of freshness, transcendence, and harmonious coexistence. This is not just a journey for the taste buds but also a spiritual baptism, allowing viewers to deeply feel the brand’s philosophy of natural, healthy, and harmonious living while enjoying the dual feast for the eyes and ears.

在音乐创作方面，配乐师深谙品牌追求轻盈自然的核心理念，精心编织了一曲曲悠扬动听的旋律，它们与影片的视觉叙事相得益彰，共同营造出一种清新脱俗、和谐共生的艺术境界。这不仅是一次味蕾的旅行，更是一场心灵的洗礼，让观众在享受视觉与听觉双重盛宴的同时，深刻感受到品牌所传递的自然、健康与和谐的生活哲学。

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—STORYBOARD /分镜
YUXIN LIU
—SCOUTING       /摄影
   WUBAI STUDIO
—CONCEPTION    /元素设计
SILI
—ORIGINALPAINTER /原画师
   YUN WANG
—MIDDLEPICTURE /中间画
   JIALE CAI / ZEQI MA
—SCENE TEACHER /场景师
YANG REN / YOUNA GUO
—COLOR SETTING /色定
YANGYANG WANG
—DIRECTOR    /导演
SHUIZHI YIN
—PRODUCTION   /制片
LIJUAN ZHUANG
—ANIMATOR /动画师
JIAXU WANG
—CHECKER /动检师
m
—EDITING    /后期抠像调色
YUEXI ZHAN
—SYNTHESIS    /合成
JIAXU WANG
—SOUND&MIX    /音效/混录/录音
   JIAQING WANG
—MUSIC     /作曲
JIAQING WANG

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan “Ugly has never been so artistic”. Now the industry’s evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

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