《海信U7电视》MG逐帧动画–安戈力文化

—Client / 出品方
中国海信Hisense
—Project name & type/项目名称&类型
海信U7
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2021年11月30日
—Production cycle / 制作周期
25days

1. BACKGROUND PROJECT

The Winter Olympic Games are being held enthusiastically. How to watch the competition more exciting? Hisense u 7 TV with a perfect sense of experience — sensitive response to see every handsome posture of the athletes. High definition, rich in detail vivid picture. Wide-angle eye protectors. You can see it from any angle.冬奥会正在热烈举办中，如何看比赛更精彩？体验感满分的海信U7电视–灵敏响应，看清运动员每一个帅气姿势。高清晰度，细节丰富画面生动。广角护眼，什么角度都能看。

2. STORYBOARD

The animation used a strong sense of retro-american comic style. Give priority to with line, exaggerated character modelling and novel Animation Performance Technique, let the audience produce memory point
这次的动画采用复古感强烈的美式漫画风格。以线条为主，夸张的人物造型和新颖的动画表现手法，让受众产生记忆点。

3. CHARACTER SETTING

Not only to highlight the three advantages of the product. Also want to make the whole animation story more natural, full. Early Personas, based on body type. Hairstyle, clothing and other details to express the characte

不仅仅于突出产品的三大优势。也要让整个动画故事更加自然、饱满。前期的人物设定，通过体型。发型，服饰等各个细节表达人物性格

4. CAMERA VOICE DESIGN Three short films. The most distant TV audience: the Curious Star people, the athletics competitor of television. Exaggerated characterization, gratuitous storytelling. Three selling points of the product.

三则短片。超爱看剧的独居宅女，最远方的电视观众：好奇星人，电视中的田径运动员。夸张的人物表现，无厘头的故事表达。烘托产品的三大卖点。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
SHANGHAI SG
—SPLIT MIRROR /分镜
YU SHUIJIE
—ORIGINAL PAINTER /原画师
   JIACHEN/NIAN HONGFEI TIANTIAN/LILI
—DIRECTOR /导演
Shuizhi YIN
—PRODUCTION /制片
SISSI
—ANIMATOR /动画师
HE HONG/WANG JIAXU/YU QINGTIAN
—SPECIAL EFFECT /特效师
HE HONG/WANG JIAXU/YU QINGTIAN
—CHECKER    /动检师
   M
—EDITING /剪辑
HE HONG/WANG JIAXU/YU QINGTIAN
—SYNTHESIS /合成
HE HONG/WANG JIAXU/YU QINGTIAN
—SOUND&MIX    /音效/混录/录音
   WANG DACHUI

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month.

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线.

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。