《何以中国（上）》纪录片动画——安戈力文化

—Client / 出品方
上海广播电视台

—Project name & type/项目名称&类型
《何以中国》纪录片动画

—Production House / 制作方
UGLY/安戈力

—Production Date/产出时间
2023年23月10日

—Production cycle / 制作周期
180days

1. BACKGROUND PROJECT

The history of humanity spans millions of years, while the history of culture stretches over ten thousand years and the history of civilization over more than five thousand years. The vast and beautiful land of China has nurtured the only great civilization in the world that has continued unbroken and developed in the form of a nation to this day.

百万年的人类史、一万年的文化史、五千多年的文明史……中华大地锦绣河山，滋养了世界上唯一绵延不断并以国家形态发展至今的伟大文明。

The documentary “Why China?” consists of eight episodes: “The Qin and Han Dynasties”, “The Cradle”, “The Stars”, “Ancient Kingdoms”, “The Center”, “The Shang Dynasty”, “Family and State”, and “The World”. The documentary has been selected for the “Documentary China” dissemination project of the Publicity Department of the Central Committee of the Communist Party of China and the key topics for documentaries during the “14th Five-Year Plan” period by the National Radio and Television Administration.

《何以中国》纪录片由《秦汉》《摇篮》《星斗》《古国》《择中》《殷商》《家国》《天下》8集组成，纪录片入选中央宣传部“纪录中国”传播工程项目、国家广播电视总局“十四五”纪录片重点选题。

2. STORYBOARD

The documentary “Why China?” begins with the Qin and Han dynasties, which were moving towards unification, and then traces back to the transition between the Neolithic and Paleolithic eras, witnessing the ancestors of the Chinese land moving towards agricultural settlement, forming families and societies, establishing early beliefs and cultural aesthetics, beginning exchanges among the five lakes and four seas, forming regional ancient states and early civilizations, initiating the dynastic era of Xia, Shang and Zhou, and finally establishing a unified multi-ethnic country in the Qin and Han dynasties. It presents a grand, profound, individual and vivid picture of the cultural times.

《何以中国》纪录片从迈向一体化的秦汉王朝讲起，进而溯源至旧、新石器时代之交，见证中华大地的先民走向农业定居，组成家庭和社会，建立早期信仰与文化审美，开始五湖四海间的交流，形成区域古国和早期文明，开启夏商周的王朝时代，直至秦汉建立统一多民族国家的伟大历程，呈现着宏大、深邃在个体又生动的时代文化图景。

This article starts from the first four episodes. The first episode, “Qin and Han”, focuses on the individual. Through the flickering lights of history, we see one concrete and vivid person after another, striving to manage their own lives in the mountains, rivers, lakes and seas, gradually building the towering dynasties that stand in the long river of history.

我们此篇从前四集开始讲起，第一集《秦汉》首先便将目光聚焦身上，透过历史的灯影幢幢，我们看到一个又一个具体而鲜活的人，在山河湖海间努力经营着自己的一生，慢慢垒就了矗立历史长河中的巍巍王朝。

3. CHARACTER SETTING

The first episode tells of the significant developments in geography, politics and culture during the Qin and Han dynasties. Emperor Qin Shi Huang promoted cultural unification through his eastern tours and inscriptions on stones. The Qin Dynasty established a vast empire through a series of standardization measures. The capital of the Western Han Dynasty, Chang’an, had a grand layout, while the tomb of Liu He, the Marquis of Haihun, reflected the concept of “treating the dead as if they were alive”. Wei Qing and Huo Qubing’s expeditions to the northern deserts led to the establishment of four prefectures to control the Hexi Corridor, effectively defending against the Xiongnu. In the early Han Dynasty, the Nanyue Kingdom was brought under control through peaceful means, and the Silk Road promoted foreign exchanges and trade. Emperor Wu of Han also attempted to ally with the Wusun to counter the Xiongnu, demonstrating the international strategic thinking of the time. Overall, it depicted a powerful and vibrant ancient China.

第一集讲述了秦汉时期中国在地理、政治、文化上的重大发展。秦始皇通过东巡和刊石勒铭推动文化统一，秦朝则通过一系列标准统一措施建立了辽阔帝国。西汉都城长安布局宏伟，而海昏侯刘贺的墓室设计体现了“事死如事生”的理念。卫青、霍去病远征漠北后设立四郡控制河西走廊，有效防御匈奴。汉初通过和平方式使南越归顺，并通过丝绸之路促进了对外交流与贸易。汉武帝还尝试联合乌孙对抗匈奴，展现了当时的国际战略思维。整体描绘了一个强大且充满活力的古代中国形象。

The second episode of “How China Was Made”, titled “Cradle”, takes us back to the ancient history of China, from geographical changes to the emergence of human civilization. About 65 million years ago, the uplift of regions such as the Qinghai-Tibet Plateau and the Loess Plateau formed China’s unique three-step topography, laying the basic framework of the Chinese land. Over time, around 8,000 years ago, the Xinglongwa culture saw a special burial custom, where individuals of special status were buried in the living quarters for the living to worship, indicating a clear social hierarchy at that time.

《何以中国》第二集“摇篮”带领我们回顾了中国的远古历史，从地理变迁到人类文明的萌芽。大约6500万年前，随着青藏高原、黄土高原等地区的抬升，形成了中国特有的三级阶梯式地貌，奠定了中华大地的基本格局。随着时间的推移，在距今8000年左右，兴隆洼文化中出现了特殊葬俗，即在居室内埋葬具有特殊地位的人物，供生者祭祀，这表明当时社会已经有了明显的等级分化。

Moving further back to about 8,300 years ago, the sea level rose in the ancient Ningbo Bay, and seawater invaded the northern foot of the Siming Mountains. The current Jingtou Mountain site in Yuyao was close to the coast at that time, showing significant changes in the coastline of this area. About 6,900 years ago, the Yangshao culture began to rise in the Yellow River Basin, and its characteristic agricultural villages gradually spread across the land, symbolizing the prosperity of early agricultural civilization.

再往前推进至8300年前，古宁波湾海平面上升，海水侵入四明山北麓地区，今天的余姚井头山遗址在当时是紧邻海岸的地方，显示了这一区域的海岸线发生了显著变化。约6900年前，仰韶文化开始在黄河流域兴起，其标志性的农业村落逐渐遍布这片土地，象征着早期农耕文明的繁荣。

At the Banpo settlement, archaeologists discovered a complex of house sites, storage pits and livestock enclosures, indicating that the social organization was already quite mature at that time. Each family lived in a single house, and the entire settlement formed a clan unit with clear functional divisions such as public cemeteries and kilns. These discoveries provide important clues to understanding the social structure of ancient China.

半坡聚落，考古学家在这里发现了由房址、窖穴和牲畜围栏组成的复杂遗迹，显示出当时的社会组织已经相当成熟，每个家庭居住在一个房屋内，整个聚落构成了一个氏族单位，且有明确的功能分区如公共墓地和窑场。这些发现为我们提供了了解古代中国社会结构的重要线索。

“Starlight” narrates the growth of ancient Chinese civilization in a relatively closed environment, surrounded by deserts, mountains and seas in the north, west, east and south. Nevertheless, with the spread of millet farming populations, the Miaodigou painted pottery culture expanded to the Central Plains’ River-Luo region and further radiated to a wider area. In the narrow plain at the junction of Shanxi, Shaanxi and Henan provinces, large-scale central settlements of the Yangshao culture emerged, such as Yangguanzhai in Gaoling and Quanhucun in Huaxian, which witnessed complex architectural techniques. Meanwhile, the Dawenkou culture rose from the area around Mount Tai and its surrounding regions, with its influence spreading throughout present-day Shandong Province and adjacent areas. The episode also mentions a special tomb (Tomb 2005), which showcases the burial customs and lifestyle of the people at that time.

《星斗》叙述了古中国文明在相对封闭的环境中成长，其北、西、东、南方向分别被荒漠、山脉和大海所环绕。尽管如此，随着粟作农业人群的扩散，庙底沟彩陶文化影响扩展至中原河洛地区，并进一步辐射到更广阔的地域。在晋陕豫交界处的狭长平原上，出现了仰韶文化的大型中心聚落，如高陵杨官寨、华县泉护村等，这些地方见证了复杂的建筑工艺。同时，大汶口文化自泰山及周边地区崛起，影响力遍及今山东省及邻近区域。文中还提到了一处特别的墓葬（2005号墓），展示了当时人们的丧葬习俗和生活面貌。

In addition, the discovery of the ruins in the Nuerhutu Mountain area, including temples, stone mounds and buildings with a central axis layout, reflects the religious beliefs and social organization of that time. All these indicate that around 5,500 years ago, various regional cultures flourished on this land, laying the foundation for the multi-ethnic and integrated pattern of Chinese civilization. Through increasingly frequent cultural exchanges and interactions within the region, it accumulated strength for a unified China in the future.

另外，努鲁儿虎山深处牛河梁一带发现的遗迹，包括神庙、积石冢以及采用中轴对称布局的建筑群，体现了当时的宗教信仰和社会组织形式。这一切表明，在距今约5500年前后，这片土地上的各个区域文化各自繁荣发展，为中华文明多元一体格局奠定了基础。通过区域内日益频繁的文化交流与互动，为未来统一的中国积蓄了力量。

The fourth episode describes the development of several important ancient states and their cultures in the late Neolithic period, emphasizing their role in shaping early Chinese civilization. It begins with the Liangzhu Ancient City, which had a complex water conservancy system, including high and low dams and an impressive dike system. The city was divided into different areas, with the Mojiaoshan area housing the royal and noble families, while the handicraft area concentrated the high-end manufacturing population. The division of burial areas also reflected social hierarchy. Overall, the development of these ancient states and their cultures laid a diverse foundation for the Chinese civilization and provided the necessary ecological, cultural and human resources for its subsequent growth. Eventually, the progress of all these regions jointly contributed to the formation of a vast China.

第四集讲述了中国新石器时代晚期几个重要古国及其文化的发展情况，特别强调了这些古国在构建早期中华文明中的作用。首先描述的是良渚古城，这座古城拥有复杂的水利系统，包括高水坝群和低水坝群，以及壮观的堤坝体系。城内分为不同的区域，如莫角山居住着王族和贵族，而手工业区则集中了高端制造业的人群。墓葬分区也体现了社会等级的不同。总的来说，这些古国及其文化的发展为华夏文明奠定了多元基础，并为其后续的发展提供了必要的生态、文化和人口资源。最终，所有这些地区的进步共同促成了广域中国的形成。

4. CAMERA VOICE DESIGN

The lens utilizes digital elevation models and other technical means to showcase the complex water conservancy system of the ancient city and its surrounding areas, including the dam groups in different directions and the long embankment in front of the mountains, aiming to highlight the grandeur and complexity of this system. This visual presentation helps the audience better understand the magnificence and technical achievements of ancient engineering.

镜头利用数字高程模型等技术手段来展现古城及其周边复杂的水利系统，包括不同方向的堤坝群和山前长堤，旨在突出这一系统的宏大与复杂。这种视觉呈现方式有助于观众更好地理解古代工程的壮观和技术成就。

The scenes showcase different areas within the Liangzhu ancient city, such as the residential area for the royal and noble families on the Mojiao Mountain, the handicraft production area within the city, and the small settlement areas outside the city, with particular emphasis on the social hierarchy in the burial area. Such lens design aims to reveal the hierarchical and organizational nature of the social structure at that time. For example, when describing the Longshan culture in Shandong, the lens might compare the growth in the number and scale of settlements between the Dawenkou culture period and the Longshan culture period, demonstrating the significant changes in social development over time. Additionally, it may present the connections between core city sites through maps or animations, helping the audience intuitively grasp the development trajectory of these regions.

场景通过展示良渚古城内部的不同区域，如莫角山上的王族贵族居住区、城内手工业生产区以及城外的小型聚落区，并特别强调了墓葬区的社会等级划分。这样的镜头设计意在揭示当时社会结构的层次性和组织性。例如在描述山东龙山文化时，镜头可能会对比大汶口文化时期和龙山文化的聚落数量及规模的增长情况，显示出随着时间推移社会发展的显著变化。此外，还可能通过地图或动画形式展示核心城址之间的联系，帮助观众直观感受到这些地区的发展脉络。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—STORYBOARD /分镜
SISSI
—CONCEPTION    /元素设计
SILI / YITONG HU/ ERSHISANMU
—ORIGINALPAINTER /原画师
   SILI / YITONG HU/ ERSHISANMU
—SCENE TEACHER /场景师
SILI / YITONG HU / ERSHISANMU
—COLOR SETTING /色定
SILI / YITONG HU / ERSHISANMU
—DIRECTOR    /导演
PENGFEI YANG
—PRODUCTION   /制片
PENGFEI YANG / YUE FENG\SISSI
—ANIMATOR /动画师
   M/GUO / YUROU CHEN / SHENGBAI CHEN
—SPECIAL EFFECT   /特效师
M / GUO / YUROU CHEN / SHENGBAI CHEN
—CHECKER /动检师
PENGFEI YANG / YUE FENG / M

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan “Ugly has never been so artistic”. Now the industry’s evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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