《华为5Green请回答》MG动画——安戈力文化

—Client / 出品方
华为
—Project name & type/项目名称&类型
《华为5Green请回答》MG动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2022年04月24日
—Production cycle / 制作周期
24 days

1. BACKGROUND PROJECT

The three goals of “excellent network, intelligent generation, intelligent simplicity, low-carbon and high-efficiency” are the three rigid needs of 5G network deployment and future exploration. As a new type of information infrastructure, 5G is making efforts to support the low-carbon of the entire society. Efforts are made to efficiently achieve the vision of carbon peaking and carbon neutrality. How is 5G answering the call? How to act and innovate for the protection of the planet? What contribution can 5G bring to the green earth in the future?

How 5G is investing in our planet? Ask 5G Anything gives you the answer.

“卓越网络、智生智简、低碳高效”这三大目标都是在做5G网络部署和未来探索的中的三个刚需，5G作为新型信息基础设施，正在为支撑整个社会的低碳化做出努力，以高效实现碳达峰、碳中和的愿景目标。5G是如何为响应呼吁？如何为保护地球行动与创新的？未来5G可以为绿色地球带来怎样的贡献？

5G如何投资我们的星球?问5G什么都能给你答案。

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2. STORYBOARD

· Technological innovation
Q：The global 5G industry is developing rapidly. More than 200 networks have been built and more than 600 million users have been developed. While building a ubiquitous gigabit experience network with excellent performance, the green development path of 5G has also attracted much attention. At present, how does Huawei 5G deploy a green and energy-saving network?

· 技术创新（Q&A）

Q:全球5G产业发展迅速，已经建设了200多张网络，并发展超6亿用户。在构建性能优异、无处不在的千兆体验网络的同时，5G的绿色发展道路同样备受关注。目前，华为5G如何布局绿色节能网络？

A：5GREEN solution: Huawei Wireless has always been committed to building a network with excellent performance and energy saving. Based on this goal, while providing a ubiquitous 5Gigaverse experience, we have launched two 5Green solutions, GreenSite and PowerStar, which meet green and low carbon requirements. GreenSite builds green sites for operators through continuous technological innovation in base station hardware and site networking; the PowerStar energy-saving solution introduces intelligence in multi-frequency and multi-standard network scenarios to achieve optimal energy-saving effects on the premise of ensuring user experience.

A：5GREEN解决方案：华为无线始终致力于构建性能与节能双优的网络，基于这个目标，在提供无处不在的5Gigaverse体验的同时，我们推出满足绿色低碳的两个5Green 解决方案GreenSite和 PowerStar 。GreenSite通过基站硬件、站点组网两方面持续的技术创新为运营商打造绿色站点；PowerStar节能方案在多频多制式网络场景下引入智能，在保障用户体验前提下实现节能效果最优。

3. SETTING

April 22, 2022, is the 52nd Earth Day. The theme of this year’s Earth Day is “Invest In Our Planet”, which aims to call on companies, organizations and individuals to use innovation and action to jointly build partnerships for green.

Today, when human civilization is accelerating towards the era of intelligence, is the best time to practice green energy conservation and emission reduction. At present, the world has raised a new height and requirement of “carbon neutrality”. The ITU requires that by 2030, the carbon emissions of the ICT industry need to be reduced by more than 45%. Several operators have published carbon neutrality goals and related action plans.

2022年4月22日，是第52个世界地球日。今年世界地球日的主题是“ Invest In Our Planet”，旨在为呼吁企业、组织、个人用创新与行动，共同为绿色建立伙伴关系。

人类文明加速奔向智能时代的今天，正是践行绿色节能减排的最佳时机。当前，全球将“碳中和”提到了一个新的高度和要求。ITU要求，在2030年，ICT产业碳排放需要降低45%以上。多家运营商已经公布碳中和目标及相关行动计划。

4. CAMERA VOICE DESIGN

Simple and smooth lines are intertwined to form a world network. The concept of green 5G is closely related to the protection of the earth’s ecology. Through Huawei’s 5G development 5Gigaverse & 5Green, network construction performance and energy saving are indispensable initiatives, with technological innovation content as a breakthrough interpretation, highly refined and delivered 5G Green development and social value under technological innovation. Combined with industry background / high energy-consuming industry examples / green development and other topics, it will demonstrate 5GREEN’s industry empowerment capabilities and help the industry start a new green and low-carbon journey.

简约流畅的线条交错运动，构成世界网络，绿色5G的理念与地球生态保护息息相关，展现出华为5G发展5Gigaverse&5Green，网络建设性能与节能缺一不可的倡议，以技术创新内容为突破口诠释，高度提炼并传递5G技术创新下绿色发展及社会价值。结合行业背景/高耗能行业实例/绿色发展等话题探讨，展现5GREEN的行业赋能能力，助力行业开启绿色低碳新征程。

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
HAIXUAN
—SPLIT MIRROR /分镜
HAIXUAN\YIXUAN
—CONCEPTION    /元素设计
   JIAXU
—ORIGINAL PAINTER /原画师
   HAIXUAN\YIXUAN
—MIDDLE PICTURE   /中间画
  HAIXUAN\YIXUAN
—COLOR SETTING /色定
  HAIXUAN\YIXUAN
—DIRECTOR /导演
  WEIDONG ZHA
—PRODUCTION /制片
   WEIDONG ZHA
—ANIMATOR /动画师
    YIXUAN
—SPECIAL EFFECT /特效师
    YIXUAN
—EDITING /剪辑
    YIXUAN
—SYNTHESIS /合成
  YIXUAN
—SOUND&MIX    /音效/混录/录音
XIAOFANG

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month。

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。