《Intel创新中心》实拍结合动画——安戈力文化

—Client / 出品方
Intel创新中心

—Project name & type/项目名称&类型
《Intel创新中心》实拍结合动画

—Production House / 制作方
UGLY/安戈力

—Production Date/产出时间
2024年03月31日

—Production cycle / 制作周期
13days

1. BACKGROUND PROJECT

Today, as the global digital transition 2024 to a mature stage, the technology giant Intel is deepening its strategic layout in China with its forward-looking vision. To further consolidate its influence in the domestic market, while accelerating technological innovation and industrial upgrading in China and the entire Asian region.

在2024年的今天，随着全球数字化转型步入成熟阶段，科技巨擘英特尔正以其前瞻性的视野，深化其在中国的战略布局。进一步巩固其在本土市场的影响力，同时加速中国乃至整个亚洲区域的科技革新与产业升级。

The mission of the Intel Innovation Center is to be the link between indigenous innovation resources and global technology networks by introducing Intel’s cutting-edge technologies in areas such as artificial intelligence, the Internet of things, cloud computing and 5G Communications, empower Chinese companies to stand out from global competition.

英特尔创新中心的使命是成为连接本土创新资源与全球科技网络的纽带，通过引入英特尔在人工智能、物联网、云计算及5G通信等领域的尖端技术，赋能中国企业，助其在全球竞争中脱颖而出。

2. STORYBOARD

Under the bright night sky of Victoria Harbour, a stream of mysterious particles quietly converged into a river of light like the Whisper of time. It poured down the river as if the river of history was rushing before one’s eyes. A simple boat, through time and space, driving out of the torrent, witness the vicissitudes of the sea. As the images stack up, the blue ocean dissipates and is replaced by an endless desert-a digital desert waiting to be nourished. Just as every drop of water gathers into a sea, Intel has sowed the seeds of hope in this digital desert since it was founded, leading the tide of the global digital process.

在维多利亚港的璀璨夜幕下，一缕神秘的粒子流犹如时光的细语，悄然汇聚成一条光河，倾泻而下，仿佛历史的长河在眼前奔腾。一艘古朴的小舟，穿越时空，驶出洪流，见证着沧海桑田的变迁。随着画面叠化，蔚蓝的海洋渐渐消散，取而代之的是无垠的沙漠——一片等待滋润的数字荒漠。正如每一滴水珠汇集成海，英特尔自成立以来，便在这片数字化的沙漠上播下了希望的种子，引领着全球数字化进程的浪潮。

Then, a series of digital light pillars, such as the light of dawn, across the sky, lead us to review Intel in China’s 38 years of glorious experience. These glittering digital fluids, like the imprint of time, eventually settle in the vast starry sky, foreshadowing the limitless possibilities of the future.

随后，一道道数字光柱如破晓之光，划破天际，带领我们回顾英特尔在中国深耕38年的辉煌历程。这些流光溢彩的数字流体，如同时间的印记，最终定格于浩瀚星空中，预示着未来的无限可能。

Particle fluids have re-emerged, this time embedded in Chinese culture, as a symbol of how Intel has been able to draw inspiration from the country’s fertile soil, coalesce with its homegrown partners, and accelerate its own growth. This process is a testimony to the solid foundation that Intel has built in china-the Chengdu Factory, the China Research Institute, the asia-pacific Research and Development Center and a series of innovation bases

粒子流体再次涌现，这次它们融入了中国文化的深厚底蕴，象征着英特尔如何在中国这片沃土上汲取灵感，凝聚力量，与本土伙伴互利共生，加速自身成长。这一过程见证了英特尔在中国建立的坚实根基——成都工厂、中国研究院、亚太研发中心等一系列创新基地。

3. CHARACTER SETTING

Imagine a visual symphony, real-time images and cutting-edge special effects mixed, capture Intel’s brilliant footprint in China and the global digital wave of the magnificent picture. Particle beams, like intelligent guides, travel through time and space, guiding viewers through zero conversations about the past and the future. Every beam of light, every flicker, are carrying a profound moral, telling Intel’s cultural heritage and boundless prospects

构想一场视觉交响乐，将实拍影像与尖端特效交织，捕捉英特尔在中国的辉煌足迹与全球数字化浪潮的壮丽画卷。粒子光束，如同智慧的导引者，穿梭于时空之间，引领观众穿越一幕幕历史与未来的对话。每一束光，每一次闪烁，都承载着深刻寓意，讲述着英特尔的文化底蕴与无垠前景。

We see particle trajectories, rivers of data flowing between reality and imagination, revealing how Intel Shapes Technology. From the innovation hotspots of China to the frontiers of global digitization, this is an epic about connectivity, evolution and dreams. The dance of particles is not only a feast for the eyes, but also a touch of the heart, inviting every audience to immerse themselves in Intel’s story and feel the pulse of innovation across time and space.

我们见证粒子的轨迹，仿佛是数据的河流，在现实与想象间流淌，揭示英特尔如何塑造科技格局。从中国大地的创新热土到全球数字化的前沿阵地，这是一部关于连接、进化与梦想的史诗。粒子的舞蹈，不仅是视觉的盛宴，更是心灵的触动，邀请每一位观众沉浸于英特尔的故事，感受那跨越时空的创新脉动。

4. CAMERA VOICE DESIGN

The story is weaved with diverse lens language and elaborate cutting-edge special effects, showing Intel’s focus on customer value, serving Chinese society, building a prosperous ecosystem, leading technological innovation, and fulfilling corporate responsibilities, promote the development of digital economy. Intel’s cooperation with China is not only the exchange of technology, but also the integration of culture, together writing the magnificent chapter of Digital China, hand in hand towards a better future

整个故事以多样化的镜头语言和精心设计的尖端特效编织，展现了英特尔聚焦客户价值，服务中国社会，构建繁荣生态，引领技术创新，履行企业责任，推动数字经济的发展。英特尔与中国的合作，不仅是技术的交流，更是文化的交融，共同书写着数字中国的壮丽篇章，携手迈向更美好的未来。

The line drawing shows the effect separately

线稿图单独展示效果

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—DIRECTOR /导演
SHUIZHI YIN
—PRODUCTION    /制片
XIN YUE HUANG
—STORYBOARD     /分镜
LE GUAN CHEN
—CONCEPTION    /美术
   XUE CHAO ZHANG
—ANIMATOR    /动画师
   MIN HUI ZHOU SHI GUO WANG LIN MA /

YU ROU CHEN
—SYNTHESIS /合成
MIN HUI ZHOU

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan “Ugly has never been so artistic”. Now the industry’s evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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