《Jack wolfskin》实拍结合动画——安戈力文化

—Client / 出品方
狼爪

—Project name & type/项目名称&类型
《Jack wolfskin》实拍结合动画部分

—Production House / 制作方
UGLY/安戈力

—Production Date/产出时间
2023年05月04日

—Production cycle / 制作周期
15 days

1. BACKGROUND PROJECT

JACK WOLFSKIN was founded in 1981 and headquartered in Edelstein, Germany. It is the largest outdoor sports brand in Germany and one of the most important brands in the European outdoor market.

JACK WOLFSKIN创立于1981年，总部位于德国的伊德斯坦因，是德国第一大户外运动品牌，也是欧洲户外市场上最重要的品牌之一。

As the top outdoor brand in Germany, JACK WOLFSKIN has been renowned in Europe for its unique design and superior quality since 1981. JACK WOLFSKIN believes that outdoor sports should be a pleasure, and outdoor enthusiasts can always feel “At Home Outdoors” when using equipment. In 2007, JACK WOLFSKIN planned to selectively introduce some product lines into the Chinese market in October, such as tents, backpacks, clothing, etc.

作为德国户外第一品牌，JACK WOLFSKIN自1981年以来，以独特的设计、上乘的品质，享誉欧洲。JACK WOLFSKIN相信户外运动应该是一种乐趣，户外爱好者使用装备时能时刻感到“At Home Outdoors”。2007年，JACK WOLFSKIN计划在10月份选择性地引进一些产品系列进入中国市场，像帐篷、背包、服装等。

2. STORYBOARD

The fundamental principle of Jack Wolfskin’s every product is the perfect combination of optimal functionality and maximum comfort. They firmly believe that outdoor sports should be full of fun, and products should help users achieve a comfortable outdoor experience. The entire product line includes functional clothing, tools, and shoes specifically designed for outdoor sports, tourism, and leisure, divided into series such as “Outdoor Mountaineering”, “Travel Hiking”, “Urban Outdoor”, and “Leisure and Wilderness”.

Jack Wolfskin每一件产品的基本原理就是完美结合最佳的功能性和最高的舒适度。他们坚信，户外运动应该是充满乐趣的，产品应当帮助使用者获得舒适的户外体验。整个产品线包括为户外运动、旅游和休闲专门设计的功能性服装，用具以及鞋品，分为“户外登山”，“旅行远足”，“都市户外”，“休闲野趣”等系列。

3. CHARACTER SETTING

Because this film is a live shot to animated scene, in character design, we design the animation scene, character image, and action through live shots of the characters, their movements, and the surrounding environment.

因为本片是实拍画面转动画画面，在人物设计上我们通过实拍人物与运动动势及周围环境，进行动画场景与人物形象及动作的设计。

4. CAMERA VOICE DESIGN

The scene illustration in this short film is a new breakthrough in our company’s illustration style design. The extreme use of point, line, and plane elements has created a complex and well lit rainforest environment. In terms of animation production, a combination of frame by frame animation and MG animation is used to quickly cut close-up, close up, and distant shots, expressing a sense of movement speed and expressing the freedom to travel freely in nature wearing the brand’s clothing.

本次短片中场景插画是我们公司插画风格设计的一次新突破，点线面元素的极致运用构建了环境复杂、光线丰富的雨林环境。在动画制作上采用逐帧动画与MG动画的结合，通过快速直切特写、近景、远景镜头，表现运动速度感，表达身着该品牌服饰可以在大自然中自由畅快的旅行。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—CONCEPTION    /元素设计
JIAWEN XU
—ORIGINALPAINTER /原画师
   JIAWEN XU/YUXUAN CHEN ZEQI MA/
YIBIN ZHUANGYAN
—MIDDLEPICTURE /中间画
   ZEQI MA
—SCENE TEACHER /场景师
   JIAWEN XU/YUXUAN CHEN ZEQI MA/
YIBIN ZHUANGYAN
—COLOR SETTING /色定
JIAWEN XU
—PRODUCTION   /制片
XIAOLIN ZHAO
—ANIMATOR /动画师
   JIAXU WANG
—CHECKER /动检师
m
—SYNTHESIS    /合成
JIAXU WANG
—SOUND&MIX    /音效/混录/录音
   JIAXU WANG

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan “Ugly has never been so artistic”. Now the industry’s evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

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