《吉利混动牛》MG动画—安戈力文化

—Client / 客户
吉利
—Project name & type/项目名称&类型
吉利混动牛MG动画30秒
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2021年2月9日
—Production cycle / 制作周期
12days

1. BACKGROUND PROJECT

In the bullish 2021, the Geely hybrid family plays a marketing “cow” trick! In order to welcome the arrival of 2021, hybrid family launched the IP image “Geely Hybrid Bull” for the first time!

牛气冲冲的2021，吉利混动家族玩出营销“牛”花样！为了迎接2021的到来，混动家族首次推出IP形象“吉利混动牛”！

In the new year and new weather, 5 new energy models under the Geely ePro hybrid family are incarnations of Mengmeng IP to meet with you, as well as a hidden cow and a lovely animation with full marks to welcome you in 2021!

新年新气象，吉利ePro混动家族旗下的5款新能源车型化身萌萌IP跟大家见面了，还有一只隐藏款牛牛，一支可爱值满分的动画跟大家一起迎接2021！

2. STORYBOARD

The “Geely Hybrid Bull” IP has created 6 images of bulls, including 1 hidden model, representing the 5 new energy models of the Geely ePro hybrid family.

“吉利混动牛”IP创造了6只牛牛形象,包括1只隐藏款，分别代表吉利ePro混动家族旗下的5款新能源车型。

In the animation, they are transformed into cute bulls and bulls, and they sprout. Interesting, bright personality, widely loved by fans!

动画里的它们化身为一个个可爱的小牛牛，它们萌动有趣，性格鲜明，广受粉丝喜爱！

Cancer’s “Jiji” represents Jiaji ePro

巨蟹座的“吉吉”代表嘉际ePro

Leo’s “Lili” represents Borui ePro

狮子座的“利利”代表博瑞ePro

Aries’ “Hook” represents Binyue ePro

白羊座的“混混”代表缤越ePro

The “movement” of Sagittarius represents ePro

射手座的“动动”代表星越ePro

Taurus’ “Niu Niu” represents Emgrand GLePro

金牛座的“牛牛”代表帝豪GLePro

3. CHARACTER SETTING

A sprouting and interesting image of a cow, with different personality traits, but also symbolizing the respective characteristics of different models!

萌动有趣的牛牛形象，拥着不同的性格特征，同时也象征着不同车型的各自特色！

4. CAMERA VOICE DESIGN

Entering the home of mixed bulls, you will see a group photo of six bulls (a hidden character)!

进入混动牛之家，映入眼帘的便是六只牛牛（一只隐藏角色）的大合照！

In a blink of an eye it is the Spring Festival! During the epidemic, we cannot gather together for the New Year, but the New Year will be a lucky one!

转眼间便是春节了！疫情期间，不能相聚过年，但是牛牛家族视频云过年，新的一年，一样要大吉大利！

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划
WELDON
—SPLIT MIRROR /分镜
QIAN SHENG
—CONCEPTION /元素设计
LIU YUAN
—ORIGINAL PAINTER /原画师
KANGKANG
—SCENE TEACHER /场景师
HONG HE
—COLOR SETTING /色定
LIU YUAN
—PRODUCTION /制片
WELDON
—ANIMATOR /动画师
HONG HE
—SPECIAL EFFECT /特效师
HONG HE
—CHECKER /动检师
SHUIZHI YIN