《金选配置》MG动画——安戈力文化

—Client / 客户
北京马克笑逸
—Project name & type/项目名称&类型
金选配置
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2021年12月20日
—Production cycle / 制作周期
11 days

1. BACKGROUND PROJECT

A friend recommended a fund, and you just buy it without doing in-depth research? Just comprehend the “fur” of the industry you are interested in, but you don’t understand the corresponding investment logic, and you don’t even know how the industry’s performance has been in the past few years, so you rush into it? Is it the icing on the cake, or is it all loss? A single thought before investing will determine your ultimate return on investment. UGLY joins hands with Alipay Gold Selection Configuration to select funds with excess returns for users in high-quality tracks, and help users outperform the market to the greatest extent on the basis of reducing risks.

朋友推荐了一只基金，你不做深入研究便直接买入？刚领悟感兴趣的行业“皮毛”，但不懂相应的投资逻辑，甚至不了解过去几年该行业的业绩情况如何，便匆匆投入？是锦上添花，抑或满盘皆输？投资前的一念之差，将决定你的最终投资回报。UGLY携手支付宝金选配置，为用户在优质赛道中选出具有期超额收益的基金，在降低风险的基础上，最大程度的帮用户跑赢大盘。

2. STORYBOARD

The designer extracted the design elements from the concept of the golden selection configuration. The advantage of the golden selection configuration is to solve the loss through decentralized configuration, just like forming a football team to participate in the competition, the football coach is the golden selection configuration, and the coach needs to select different games in the golden selection pool. Dao’s high-quality fund (star players), to form a strong league football team to reduce the chance of failure. We turn the concept of the golden selection configuration into an excellent football team, and show the advantages of the golden selection configuration through animation, which is interesting and intuitive.

设计师从金选配置的理念中提取了设计元素，金选配置的优势是通过分散配置来解决亏损，就像组建一个足球队参赛，足球教练就是金选配置，教练需要挑选金选池中不同赛道的优质基金（明星球员），组建成一支强强联盟的足球队来减少失败的几率。我们把金选配置的理念化作一支优秀的足球队，通过动画的形式来展现金选配置的优势，有趣而又直观。

The opening animation compares the general fund and the gold selection configuration. The camera closes up the face of the general fund player, and then moves to the right to close up the face of the gold selection configuration player on the right. A whole team unfolded behind the players with the golden selection, and a close-up of a general fund player was cut out, standing in front of the goal net, facing a bunch of players with the golden selection. The camera is pulled back, the whistle blows, kick-off, one of the group (gold selection configuration) starts to attack, rushes to the opponent’s goal, the captain takes a strong shot, the ball rushes forward, followed by the mirror, the ball is from the right back of the opponent’s player Shooting into the goal, the captain celebrates that the players fit together, and the players behind him run to the captain, overlapping with his body and becoming one person.

开场动画比较普通基金及金选配置，镜头特写普通基金球员的脸，而后右移，特写右边金选配置球员的脸。金选配置球员的身后展开一整支球队，切镜特写一个普通基金球员，呆站在守门网前，面对着一堆金选配置的球员。镜头后拉，哨响、开球、一群人中一方（金选配置）开始进攻、冲向对手球门，队长一脚大力射门，球向前冲飞，跟随着移镜，球从对方球员右后方射入球门，队长庆祝球员合体，身后球员跑向队长，和他的身体重合，合为一个人。

The captain kicks the ball, the camera follows the ball forward, close-up of the ball being stomped on by a strong foot. The camera pulls away from the ball to see a strong player in a gold uniform stepping on the ball. The camera zoomed out further and saw more than 100 strong players in golden uniforms behind him, forming the Golden Selection Reserve. The captain pointed to the blank space of the screen, and the subtitle appeared in the blank space: Jinxuan partial stock fund, the average annualized income in the past three years has reached 37.25%. The captain kicked the ball into the air, and the ball fell into the team of more than 100 people. One of them caught the ball steadily and put the subtitle on his head: Consumption Gold Selection. “Consumer Gold Pick” flipped the ball a few times and then passed the ball. The next player caught it with a golden hook upside down, with the subtitle on his head: Medical Gold Pick. It was passed on to the next person, with a subtitle above his head: Manufacturing Gold Selection.

队长将球踢出，镜头跟随球向前，特写球被一只强壮的脚踩住。镜头从球拉开，看到一个穿着金色球服且强壮的球员踩着球。镜头再飞速拉远，看到他身后有100多个穿着金色球服的强壮球员，组成了金选预备队。队长指向画面空白处，空白处出字幕：金选偏股基金，近三年平均年化收益达37.25％。队长一脚将球踢到空中，球落到100多人的队伍中，其中一人稳稳接住球，在其头顶出字幕：消费金选。“消费金选”颠了几下球再将球传出，下一个球员倒挂金钩接住，在其头顶出字幕：医药金选。又传给下一个人，头顶出字幕：制造金选。

3. CHARACTER SETTING

We used the image of the football team to make this golden selection configuration MG animation. The image of the players is neat and handsome, and the kicking scene is exciting and cool. In the animation editing, the scenes are connected and switched smoothly, and the plots are interlocked. The advantages of golden selection configuration: adapting to different market environments, low risk, stable income, etc. are integrated into the animation.

我们以足球队的形象制作本次的金选配置MG动画，球员的形象利落、帅气，踢球场景刺激、炫酷。动画剪辑中，场景衔接切换流畅，情节相扣。将金选配置的优势：适应不同市场环境、风险小、收益稳等融入到动画之中。

4. CAMERA VOICE DESIGN

The animation production starts from the game between the two teams, highlighting the advantages of Jinxuan’s configuration team. Not only are the backup players strong, but they can also adapt to a variety of different environments. The high-quality resources of Jinxuan make you not fighting alone, even if In the turbulent and unpredictable future, you can leave your back to your comrades in arms.

动画制作从两支球队比赛开始，突出金选配置球队的优势，不仅后备球员力量强盛，而且能适应多种不同的环境，金选的优质资源，让你不是一个人在战斗，即便是在震荡、不可测的未来，你可以把身后交给战友。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

In the golden selection allocation team, every player is an irreplaceable expert. Just like the golden selection allocation involves a number of fund categories, in popular tracks such as medicine, consumption, and manufacturing, the income performance is also higher than the industry benchmark.

在金选配置球队中，每一个球员都是无可替代的能手，就像金选配置涉略多个基金品类，在医药、消费、制造等热门赛道，收益表现也高出行业基准。

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
MAKEXIAOYI
—SPLIT MIRROR /分镜
XUGUANG
—CONCEPTION /元素设计
  SANGSANG\TANGBOLIANG CHENCHEN
—ORIGINAL PAINTER /原画师
    SANGSANG\TANGBOLIANG CHENCHEN
—MIDDLE PICTURE     /中间画
    SANGSANG\TANGBOLIANG\CHENCHEN
—SCENE TEACHER    /场景师
  SANGSANG\TANGBOLIANG\CHENCHEN
—COLOR SETTING /色定
  SANGSANG\TANGBOLIANG\CHENCHEN
—ANIMATOR /动画师
    ZE\YU QINGTIAN\LIU YONG\WANG JIAXU
—SPECIAL EFFECT /特效师
  ZE\YU QINGTIAN\LIU YONG\WANG JIAXU
—CHECKER    /动检师
  ZE\YU QINGTIAN\LIU YONG\WANG JIAXU
—EDITING /剪辑
  ZE\YU QINGTIAN\LIU YONG\WANG JIAXU
—SYNTHESIS /合成
  ZE\YU QINGTIAN\LIU YONG\WANG JIAXU
—SOUND&MIX    /音效/混录/录音
    LIU YONG
—VOICE ACTOR /配音
WANGDACHUI

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month。

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。