—Client / 客户
京东物流
—Project name & type/项目名称&类型
京东物流爵士小哥线下宣传动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2021年6月4日
—Production cycle / 制作周期
7 days

1. BACKGROUND PROJECT

If rock is fire, then jazz is water. It’s normal to live in a small stream. Jazz with a full sense of life and convenient express delivery also happen to coincide. In this way, the Jazz brother from JD is integrated.
如果说摇滚乐是火，那么爵士乐就是水。细水长流才是生活的常态，生活感十足的爵士乐和便民的快递配送也不谋而合，就这样融合出了来自京东的爵士小哥。
But please also note that jazz is also a peerless little brother~
但还请注意，爵士小哥同时也是绝世小哥这件事~

Now the express brother can be said to be everywhere, they are everywhere, riding a small electric donkey to bring a share of convenience to our life. Shopping, quick delivery, convenient service, as if Superman general, for your love shuttle in the streets.
现在的快递小哥可以说是随处可见，他们无所不在，骑着小电驴为我们的生活送来一份份的便利。买菜，快送，便民服务，仿佛超人一般，为了你的热爱穿梭在大街小巷。

The concrete staff represents the jazz music throughout the film, stepping on the melody and bringing their love to each user. This is the unique melody of jazz brother~
具象化的五线谱代表了贯穿影片的爵士乐，踩着旋律，为一个个用户带去他们的热爱，这就是爵士小哥独有的配送旋律~
A smooth mirror to the end, just like a slanting water flow, through the life of a heart beating moment. In the eyes of peerless little brother, such a big city is like the size of a building block. Use his peerless skills to reach you quickly.
顺畅的一镜到底，就像是倾斜而下的水流，穿过生活中一个个怦然心动的瞬间。偌大的城市在绝世小哥眼里就像积木大小，用他的绝世身手快速抵达你的身边。

3. CHARACTER SETTING

JD little brother is a group of people who race against time every day. Their professionalism is meticulous. Just like the clear lines and bright colors of the characters, they are not serious, but smile is the brightest light on them.
京东小哥是一群每天和时间赛跑的人，一丝不苟是他们的职业精神。正如清晰明了的人物线条以及分明的明亮配色，但他们并不严肃，微笑反而是他们身上最闪亮的光。
According to the different movement details, the character setting and the little electric donkey’s movement mode should also be adjusted. Although it is a flat two-dimensional style, you can also feel the three-dimensional effect when switching individual perspectives, which makes the image of Jingdong brother more full!
根据行进中不同的动作细节，人物设定和小电驴的运动模式也要跟着进行调节，虽然是扁平的二维风格，但在个别视角切换时也能感受到立体的三维效果，让京东小哥形象更加饱满！

4. CAMERA VOICE DESIGN 

This is a jazz delivery from the delivery station. The winding staff is like a complicated daily delivery process. Although it’s rugged, it won’t affect the delivery determination of jazz brother. There are many sceneries along the way, but they are not as good as the customers’ expressions when they receive the goods. Safe delivery is the best compliment.
这是一场从配送站开始的爵士风配送。蜿蜒的五线谱就像日常复杂的配送过程，尽管崎岖却不会影响爵士小哥的配送决心。沿途有很多风景，但都不如客户收到货品时的表情，安全送达是最棒的礼赞。

The line drawing shows the effect separately
线稿图单独展示效果

Comparison of line draft and scene display
线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS 

7. ON SITE 

8. HD WALLPAPERS 

—SCRIPTWRITER           /编剧&策划    
MIXINWENHUA
—SPLIT MIRROR            /分镜   
LIJUAN ZHUANG
—ORIGINAL PAINTER    /逐帧画师   
ZEQI MA
—SCENE TEACHER        /场景师
MINGYU LI/YIBIN LIN/BIANZI
—DIRECTOR                  /导演    
SHUIZHI YIN
—PRODUCTION             /制片    
LIJUAN ZHUANG
—ANIMATOR                 /动画师    
m /GUANGZHOU/DANDNA
—SPECIAL EFFECT        /特效师    
m

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month
安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.
创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。

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86 15060780280
—官方抖音/新片场/站酷： 
安戈力
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523638547@qq.com
—官方网站： 
www.xmugly.com
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