《京东饮料健康》三维MG动画—安戈力文化

—Client / 客户
京东
—Project name & type/项目名称&类型
京东饮料健康MG+三维动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2021年04月09日
—Production cycle / 制作周期
18 days

1. BACKGROUND PROJECT

The wheels of the times roll forward. In the logistics era, everything is interconnected. People’s production and life have been rapidly improved in the past few years of the 21st century. While improving the quality of life, don’t forget to eat healthy and drink healthy. A beautiful day should start with full vitality. Healthy drinks can open your vitality “food” moment.

时代的车轮滚滚向前，物流时代，万物互联，人们的生产生活在二十一世纪的几年来里得到了迅速的提升，在生活质量提高的同时，不要忘记饮食健康，饮料健康，美好的一天要从元气满满开始，健康饮料，开启你的元气“食”刻。

2. STORYBOARD

In this era when almost everyone has plenty of food and clothing, people’s requirements for the quality of life are constantly improving, and they have requirements in terms of diet, work and rest. Jingdong united with angoli to bring you a vigorous beverage health animation short film, advocate everyone to pay attention to health and hygiene in the diet of daily life, and awaken people’s beautiful new day.

在这个几乎人人丰衣足食的时代，人们对生活质量的要求不断提升，在饮食作息方面都有所要求，京东联合安戈力，为大家带来一个元气满满的饮料健康动画小短片，倡导大家在日常生活的饮食方面注意健康和卫生，唤醒人们的美好新一天。

Copy:

Waking up in the morning requires energy

Washing off the bacteria is more vital

Fresh pressed fruit juice replenishes Fairy Spirit

Add points to the appearance to open the vitality and food carving

文案：

清晨起来需要活力唤醒

洗掉菌团更有生机

鲜压果汁补充仙气

气色加分开启元气食刻

Afternoon delicacies should be nutritionally balanced

Wash vegetables, cut vegetables and remove bacteria in place

Low sugar, low fat and delicious

Healthy cooking keeps the vitality of food

午时佳肴更要营养均衡

洗菜切菜除菌到位

低糖低脂不减美味

健康烹煮保持元气食刻

Get rid of sleepiness in the afternoon

Make soup and tea to refresh yourself

Like to eat sweet fried, but also low calorie

Light and delicious, enjoy the vitality of the food

下午时分摆脱状态困乏

煮汤泡茶提神一下

爱吃香炸也要低卡

轻食美味尽享元气食刻

chorus

副歌

Healthy diet has become a new trend of life

Let’s embrace it

Healthy diet has become a new trend of life

Let’s embrace it

Vitality life food moment witness

饮食健康成为新的生活趋势

让我们一起拥抱它吧

饮食健康成为新的生活趋势

让我们一起拥抱它吧

元气生活食刻见证

3. CHARACTER SETTING

4. CAMERA VOICE DESIGN

The story starts when the alarm clock rings and the children wake up from bed. The mother disinfects the fruit with the fruit and vegetable sterilizer in the kitchen. The mother squeezes the juice for the children with the juice machine in the kitchen. The mother and the children happily eat breakfast in the living room, and then switch to the dynamic effects of the two products, which is both story and publicity.

故事从闹钟响起，小朋友从床上醒来开始，妈妈先在厨房用果蔬消毒机给水果消毒，然后在厨房用原汁机给孩子挤果汁，再后面，妈妈和小朋友在客厅快乐地吃着早餐再切换镜头到两款产品的动态效果，既有故事性又有宣传性。

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
  XIAOBAI
—SPLIT MIRROR /分镜
  XIAOBAI
—ORIGINAL PAINTER /原画师
    SHANSHAN MINGYU LI
—SCENE TEACHER   /场景师
SHANSHAN MINGYU LI
—COLOR SETTING /色定
  SHANSHAN
—DIRECTOR /导演
  SHUIZHI YIN
—PRODUCTION /制片
  XIAOBAI
—ANIMATOR /动画师
    PENG WANG
—EDITING /剪辑
  PENG WANG
—SYNTHESIS /合成
  PENG WANG
—SOUND&MIX    /音效/混录/录音
    PENG WANG
—COMPOSE MUSIC   /作曲
  SHAN QI
—SINGING /配音演员
  SHAN QI

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。

取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month。

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol。

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。