《利德集团宣传片》MG动画——安戈力文化

—Client / 出品方
利德集团
—Project name & type/项目名称&类型
利德集团宣传片
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2022年1月30日
—Production cycle / 制作周期
30 days

1. BACKGROUND PROJECT

Electricity is a necessity in our daily life, without it, nowhere can be used. Companies can’t go to work, factories can’t function, and every aspect of daily life can be limited. No, UGLY joins hands with Lide Group to solve the user’s difficult electricity problem in one-stop, not only saving you money, but also helping you worry.

电力是我们日常生活中的必需品，少了它，哪哪都施展不开。公司无法正常上班、工厂无法正常运作、日常生活的方方面面都会受限。这不，UGLY携手利德集团来喽，一站式解决用户的用电难问题，不只帮你省钱，还能帮你省心。

2. STORYBOARD

The designer positioned the element design in the hand-painted style, the characters are simple, intuitive and three-dimensional, the scene architecture is three-dimensional and visualized, and the operation of the mobile phone applet is visualized. This series of collocations make the animation effect the best. At the same time, the color scheme of the entire animation is dominated by blue with a strong sense of technology, with green and orange as embellishments, and the colors are rich and not monotonous.

设计师将元素设计定位于手绘风，人物简单、直观、立体，场景建筑体现立体化、形象化，手机小程序的操作可视化，这一系列的搭配让这个动画效果达到最佳。同时整个动画的配色方案以科技感十足的蓝色为主调，配以绿色与橙色为点缀，色彩丰富不单调。

The opening introduces a time-lapse animation of building construction. A person stands on the side of the road and looks at the building. The character touches the back of his head with a puzzled look. . Entering the business hall, the customer service explained one by one with the process sheet, garbled characters appeared on the character’s head, and the screen transitioned to the exterior scene. Outside the door of the business hall, someone was handling the business. do not know. A few business cards floated out of the screen, pulled back, and the protagonist was communicating with the person on the business card. The protagonist looked left and right, and touched the back of his head. The characters are flipping through the address book and are very confused. There are several workers installing electrical boxes outdoors. The back of the protagonist looks at them and sighs at the same time. Time passes, the sun and the moon rotate, and the characters gradually become depressed.

开场引入大楼建设的延时动画，一个人站在路边望着大楼，角色一脸疑惑地摸着后脑勺，头上的icon来回拼凑，需要办理用电，开展工程建设，却不知从何做起。进入营业厅，客服拿着流程单逐一讲解，角色脑袋上出现乱码，画面转场来到外景，营业厅门口外面看见有人在办理业务，人物在画面中拿着流程单，摸摸后脑勺，表示看不懂。画面中飘出几张名片，后拉，出现主人公与名片上的人在沟通，主人公左看看右看看，摸了摸自己的后脑勺。人物在翻通讯录，很纠结。有几个工人在室外安装电箱，主人公的背影看着他们，并同时在叹气，时间一天天过去，日月轮换，人物逐渐沮丧。

The company on the left can see through the glass that the employees are busy working, and the company on the right sees no one through the glass. In the mobile phone is the interface of the power engineering construction platform. Click the finger, and the camera follows the corresponding scene. The screen is zoomed out to the mobile phone, the camera continues to be pulled back, and the character likes. Lines fly out from the mobile phone on the camera, and the ball jumps out of the screen. The camera follows the beating path of the ball, and the customer service, project manager, designer, financial staff, and engineer appear in sequence. The characters above are all shrunk down and put into the mobile phone of the protagonist of this mirror, indicating a one-stop process in the mobile phone. On the left is the enlarged mobile phone screen, which is clicking on your needs, and then enters the valuation interface after confirmation.

左边的公司透过玻璃可以看见员工忙碌地工作，右边的公司透过玻璃没什么人，人物叹气，画面冒出：我太难了~。手机里是电力工程建设平台的界面，手指点击，镜头跟随相应场景。画面缩小至手机，镜头继续后拉，角色点赞。上镜手机处飞出线条，小球从画面处跳出，镜头跟随小球的跳动路径，依次出现客服、项目经理、设计师、财务人员、工程师。上面的人物全部缩小，收进这一镜主人公的手机里，表示手机中的一站式流程，左边是放大的手机屏幕，正在点选自己的需求，确认后进入估价界面。

3. CHARACTER SETTING

In the design, the characters such as the protagonist, customer service, designer, engineer, etc., are identified through simple and clear elements. When displaying the functions of the applet, use data, tables, line charts, etc. to display, so that users can intuitively understand the whole process of operation.

设计中将主人公、客服、设计师、工程师等等人物形象，通过简单明了的元素，点明其身份。展示小程序功能时，运用数据、表格、折线图等等形式展现，让用户直观了解操作全过程。

4. CAMERA VOICE DESIGN

The animation starts with the characters’ troubles about electricity management. A series of procedures in the early stage left the characters confused. Time passed. Other companies have started work normally, but they are very troubled because they can’t use electricity for a long time. Then, with the power mini program of Lide Group, one-stop solution to the troubles, you can check the project progress in real time with your mobile phone, saving time, effort and worry.

动画从人物对于用电办理的烦恼入手，前期一系列的走流程，让人物一头雾水，时间流逝，别的公司都已正常开工，但是自己迟迟用不上电，十分烦恼。而后有了利德集团的办电小程序，一站式解决了烦恼，用手机就能实时查看项目进程，省时省力又省心。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The protagonist is constantly running around in various business halls, looking for social intermediaries to reduce the burden of electricity, but also worried that the price is not transparent and the quality is not guaranteed. Looking for the design, looking for the construction, staring at the civil engineering, running the site, after the busy work, the factory has been unable to use electricity for a long time.

主人公不停在各个营业厅奔波，找社会中介想减轻办电负担，又担心价格不透明、质量没保障。自己找设计，找施工，盯土建、跑现场，忙前忙后，工厂却迟迟用不上电。

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
SISSI
—SPLIT MIRROR /分镜
MUZI
—CONCEPTION /元素设计
  MUZI
—ORIGINAL PAINTER  /原画师
    MUZI
—MIDDLE PICTURE   /中间画
   MUZI
—SCENE TEACHER    /场景师
MUZI
—COLOR SETTING /色定
  MUZI
—DIRECTOR /导演
  SHUIZHI YIN
—PRODUCTION /制片
SISSI
—ANIMATOR /动画师
    MUZI
—SPECIAL EFFECT /特效师
  M PENG WANG
—CHECKER    /动检师
  WEIDONG ZHA M

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month安戈力运用AE。

C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。