《利氪价值观》MG动画——安戈力文化

—Client / 客户
上海利氪科技

—Project name & type/项目名称&类型
《利氪价值观》MG动画

—Production House / 制作方
UGLY/安戈力

—Production Date/产出时间
2024年08月01日

—Production cycle / 制作周期
32天

1. BACKGROUND PROJECT

In this era of rapid development of intelligent construction technology, Likrypton Technology is not only a company focusing on independent technological innovation, but also a trend-setter of the times, committed to putting its six core values – “Client First”, “Be Responsible”, “Unremitting Efforts”, “Cooperation”, “Open & Transparent”, “Embrace Challenge” – deeply rooted in corporate culture and etiquette. To this end, Likrypton Technology Angoli has jointly created a series of MG animations for storytelling and concept dissemination. This is not only a visual feast, but also an in-depth transmission of value.

在这个智能底盘技术迅猛发展的时代，利氪科技不仅仅是一家专注于自主技术创新的企业，它更像是一位时代的弄潮儿，致力于将自身的六大核心价值观——“客户至上Client First”、“责任意识Be Responsible”、“持续奋斗Unremitting Efforts”、“协同合作Cooperation”、“公开透明Open & Transparent”、“勇于挑战Embrace Challenge”——深植于企业文化之中。为此，利氪科技携手安戈力，共同打造了一支集故事叙事与理念传播为一体的MG动画。这不仅仅是一场视觉盛宴，更是一次价值观的深度传递。

2. STORYBOARD

With the appointment of momo, the R&D engineer of the software team, IPMR.Can and his assistant BOT.Know fell from the sky. Like guardians, they followed Momo on a journey full of wisdom and courage. Under our careful arrangement, The film not only vividly demonstrates the seamless collaboration between various departments of RK, but also cleverly integrates the six core values into the storyline, allowing the audience to enjoy the audio-visual feast while also feeling the charm of corporate culture.

随着软件团队研发工程师momo的入职，利氪IPMR.Can和助手BOT.Know从天而降，他们如同守护者一般，跟随Momo踏上了一段充满智慧与勇气的利氪之旅，在我们精心编排下，影片不仅生动展现了利氪各部门间的无缝协作，还将六大核心价值观巧妙地融入故事情节，让观众在享受视听盛宴的同时，也能感受到企业文化的魅力所在。

3. CHARACTER SETTING

In terms of the visual presentation of the animation, we adopted a sophisticated frame-by-frame design technique to make MR.Can jump out from Momo’s induction poster and fly through the calendar. This not only increased the unique expressiveness of the animation, but also cleverly brought it closer. distance between the audience and the characters. As the scene unfolds, from hardware research and development to software design to production testing, the team cohesion of each department of Likrypton is vividly displayed one by one, vividly expressing the strong sense of responsibility and tenacity of the protagonist Momo as the epitome of Likrypton, and at the same time also It demonstrates that Likrypton Technology condenses wisdom and sweat and relentlessly pursues innovation and quality.

在动画的视觉呈现上，我们采用了精细的逐帧设计手法，让MR.Can从Momo的入职海报中跃然而出并且飞行穿梭进日历，不仅增加了动画的独特表现力，还巧妙地拉近了观众与角色的距离。随着场景的展开，从硬件研发到软件设计，再到生产测试，利氪各部门的团队凝聚力被一一生动展现，淋漓尽致地表现主角momo作为利氪缩影身上的强烈责任感和坚韧性格，同时也彰显了利氪科技凝聚智慧与汗水，不懈追求创新与品质。

In order to cater to the professional yet dynamic project background, the color and composition ratio is 7:2:1, with tranquil blue and green as the main tone, supplemented by red and yellow as embellishments, to create a harmonious and vibrant vision. Effect; In terms of composition, we pay attention to the changes in sceneries and mirror movement, and construct a picture full of rhythm and dynamic beauty through the contrast and interweaving of points, lines, and surfaces. In addition, the dynamic shuttle between MR.Can and BOT.Know is an important connection point in the development of the plot. They lead the audience to simultaneously participate in the profit journey of wisdom and courage, and feel the sweat and passion behind every innovation!

为了迎合专业而不失活力的项目背景，在色彩与构图方面遵循7:2:1的配色比例，以宁静的蓝绿为主调，辅以红黄做点缀色，营造和谐而充满活力的视觉效果；构图上，注重景别与运镜的变化，通过点、线、面的对比与交织，构建出富有节奏感与动态美的画面。另外，MR.Can与BOT.Know的灵动穿梭是剧情发展的重要串联点，它们引领观众同步参与智慧与勇气的利氪之旅，感受每一份创新背后的汗水与激情！

4. CAMERA VOICE DESIGN

The plot development of this film revolves around the entry of Momo, the R&D engineer of the software team of the protagonist. When Momo steps into the door of LiKr Technology, LiKr IPMR.Can flies out of the poster like a butterfly emerging from a cocoon, and then the IP assistant BOT.Know After hearing the news, the gathering of three characters begins an extraordinary journey of profit and loss full of courage and tests.

本片的剧情发展围绕主人公软件团队研发工程师momo入职展开，当Momo踏入利氪科技的大门，利氪IPMR.Can犹如破茧而出的蝶从海报中飞出出场，随后IP助手BOT.Know也闻讯而至，以三位角色的集结开启一段充满勇气与考验的非凡利氪之旅。

The plot cleverly uses close-ups of calendar pages to symbolize the flow of time. Everything begins with a very significant day for Likrypton Technology – July 30, the company’s founding day. As the plot unfolds, the audience gets a glimpse of the profound corporate culture and core values of Likrypton Technology.

剧情巧妙地借助日历翻页的特写镜头，象征时间的流转，一切始于利氪科技意义非凡的日子——公司成立日7月30日。随着剧情的展开，观众得以窥见利氪科技深厚的企业文化与核心价值。

The film creates a tense and orderly working atmosphere through a series of smooth camera movements and close-, medium- and long-range shots. It also captures the moments of interaction between Momo and his colleagues, vividly embodying the struggle-based background of Li Krypton. Cooperation is the premise, sincerity is the bond, and the value connotation of assisting each other and working together to achieve team goals.

影片通过一系列流畅的运镜和近中远景别设计我们营造出了紧张而有序的工作氛围，同时也捕捉到了momo与同事们的互动瞬间，生动体现利氪内部以奋斗为底色、以合作为前提、以真诚为纽带，共同为团队目标的实现而互相协助共同努力的价值内涵。

In addition, the split-screen composition design that promotes the close-up rotation of elements and the natural transition of vase transition illustrations also wonderfully presents the daily work of production, software, hardware, sales, testing and other departments. It not only demonstrates the efficient collaboration of the team, but also demonstrates the individual’s sense of responsibility and responsibility. Spirit.

另外推进元素特写旋转自然衔接花瓶过渡插画的分屏构图设计也将生产、软件、硬件、销售、测试等部门的日常工作精彩呈现，不仅展示了团队的高效协作，更彰显了个人的责任感与担当精神。

Finally, the plot reaches a turning point, and the camera focuses on the process of solving the problem. momo was keenly aware of the problems with the production machines, responded immediately, and started a new round of discussions and solution exploration with the team. MR.Can and BOT.Know shuttled between them, connecting the software and production teams, working day and night. , just to deliver that promise as scheduled. At the end, the scene slowly transitions from the celebratory moment with customers, and the camera moves from near to far. The picture shows the grand layout of Likrypton Technology from a global perspective, and the final finalization to the launch of KV in one go. It means that Likrypton Technology is based on its own values. At the same time, it has a global layout and ambitious vision.

最后剧情发展来到转折，镜头聚焦于问题解决的过程。momo敏锐地察觉到生产机器的问题，第一时间迅速响应，与团队展开新一轮的讨论与解决方案的探索，MR.Can与BOT.Know穿梭其间，串联起软件与生产团队，夜以继日的努力，只为如期交付那份承诺。尾声处，画面从与客户的欢庆时刻缓缓过渡，镜头由近及远，画面展现全球视角下利氪科技的宏伟版图最终定格至落版KV整体一气呵成，寓意利氪科技在立足自身价值观的同时，有着全球化布局与远大愿景。

This film is not only a story about growth and cooperation, it is also a profound interpretation of the core values of Likrypton Technology. We believe that behind every technological innovation, there is the sparkle of team spirit! We believe that LIKE Technology will continue to explore the infinite possibilities of intelligent technology and jointly draw a bright future of technological innovation!

这部影片不仅仅是关于成长与合作的故事，它更是一次对利氪科技核心价值观的深刻诠释。我们相信，每一次技术革新背后，都有团队精神的闪光！我们相信利氪科技将继续探索智能科技的无限可能，共绘科技创新的美好未来！

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SPLIT MIRROR   /分镜
JIALE CAI / YUN WANG XINYU JU
—SCENE TEACHER  / 场景师
   JIALE CAI / YUN WANG/JUNLING LI /
LILI XIAO/ YUYUA / WEIBIN FENG/
YIWEN YANG / YUYU
—COLOR SETTING   /色定
PINGPING
—DIRECTOR /导演
SHUIZHI YIN
—PRODUCTION   /制片
   PINGPING / YAOZHOU YU/
DONGDONG ZHOU
—ANIMATOR /动画师
CHUNYAN CHENG / JIALE CAI /
QIAN HUANG / YOYO / JIAYI ZHOU/
MENGZHI DU / WEI / XIAOBAO / GUI LI
—SYNTHESIS /合成
HAIQUAN LU
—CHECKER    /动检师
PINGPING
—SOUND&MIX    /音效/混录/录音
   HAIQUAN LU
—MUSIC     /选曲
HAIQUAN LU

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan “Ugly has never been so artistic”. Now the industry’s evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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