《LifeSpace婴幼儿滴剂》MG动画-安戈力文化

—Client / 出品方
Life-Space益倍适
—Project name & type/项目名称&类型
《LifeSpace婴幼儿滴剂》MG动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2020年5月25日
—Production cycle / 制作周期
15 days

1. BACKGROUND PROJECT

The baby’s stomach is uncomfortable, and many parents immediately think: fast!

But did you know that fasting is likely to lead to insufficient nutritional intake of the baby. In this case, let’s see what lilac says. The Mg animated short film produced by angoli in conjunction with clove truth and lifespace may solve your doubts.

宝宝肚子不舒服，很多家长立马想到：禁食！

可是你知道吗，禁食后很可能导致宝宝营养摄入不足。遇到这种情况，不妨看看丁香怎么说。安戈力联合丁香大实话和lifespace制作的mg动画短片可能解决你的疑惑。

2. STORYBOARD

The intestinal tract is like the sea, in which there are various harmful bacteria. When the number of beneficial bacteria is domina

nt, the intestinal tract can work normally. But sometimes, affected by the environment, diet, and so on, the beneficial bacteria are reduced, and the harmful bacteria are increased, so the intestinal tract cannot function normally. At this time, probiotics play an indispensable role in intestinal work.

肠道就像大海，里面存在各种有害菌，当有益菌数量占优势时，肠道才能正常工作。但有时受环境，饮食，影响，有益菌减少，有害菌增多，肠道就不能正常运转。这时，益生菌在肠道工作中就起到不可或缺的作用。

Both Lactobacillus lactis HN019 and Lactobacillus rhamnosus LGG can help maintain normal intestinal function in babies. So where should babies take such probiotics?

乳酸歧杆菌HN019和鼠李糖乳杆菌LGG，都能够帮助维持宝宝正常肠道功能。那么宝宝应该从何处摄取这样的益生菌呢？

Life space probiotic drops for infants and young children certified by TGA Australia are a good choice. Each time you eat 0.7ml, you can supplement a total of 4billion Lactobacillus rhamnosus LGG and Lactobacillus lactis HN019. Among them, Lactobacillus rhamnosus LGG has been proved to effectively reduce the risk of diarrhea.

获得澳洲TGA认证的Life-Space婴幼儿益生菌滴剂是不错的选择，每次食用0.7ml，就能补充共40亿的鼠李糖乳杆菌LGG和乳酸歧杆菌HN019，其中鼠李糖乳杆菌LGG更是被证明能够有效降低拉肚子的风险。

3. CHARACTER SETTING

Animators design babies in the way of simple strokes, which seems simple but has a hidden “trick”, showing the classic image of infants in the hearts of the public, and focusing the audience’s attention on the content. As the protagonist, he runs through the whole film, making people feel kind and reassured.

动画师以简笔画的方式设计宝宝，看似简单但暗藏“心机”，示以大众心中经典的婴幼儿形象，将观众的注意力集中在内容。再以其作为主人公贯穿全片，使人感到亲切，安心。

4. CAMERA VOICE DESIGN

The story starts with the wrong way parents treat their baby’s stomach discomfort, and then leads to lifespace’s products by introducing the correct method and popularizing the principle of intestinal health.

故事从家长在对待宝宝肚子不舒服时的错误方法切入，再通过介绍正确方法，科普肠道健康原理来引出lifespace的产品。

The line drawing shows the effect separately

线稿图单独展示效果

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划
YUEYIN LAI
—SPLIT MIRROR    /分镜
  YUEYIN LAI
—CONCEPTION /元素设计
HONG HE
—ORIGINAL PAINTER /原画师
    YANHONG SHEN
—MIDDLE PICTURE     /中间画
    JINGJING LIN
—SCENE TEACHER    /场景师
  JINGJING LIN
—COLOR SETTING /色定
  JINGJING LIN
—DIRECTOR /导演
  SHUIZHI YIN
—PRODUCTION /制片
YUEYIN LAI
—ANIMATOR /动画师
    HONG HE
—CHECKER    /动检师
JIAXU WANG
—EDITING /剪辑
  YAOZHOU YU
—SYNTHESIS /合成
  JIAXU WANG
—SOUND&MIX     /音效/混录/录音
    JIAXU WANG
—MUSIC     /选曲
  JIAXU WANG
—VOICE ACTOR /配音演员
  DAYYINPEIYIN MIAOYINGPEIYIN

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month.

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。