《蚂蚁森林绿色生活节》MG动画——安戈力文化

—Client / 客户
蚂蚁森林
—Project name & type/项目名称&类型
蚂蚁森林绿色生活节
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2021年5月30日
—Production cycle / 制作周期
10days

1. BACKGROUND PROJECT

This summer, UGLY met a new friend, Ant Forest, and also completed a new challenge.

这一夏，UGLY遇到了新朋友蚂蚁森林，也完成了一个新的挑战。

The annual “World Environment Day” is here! The Ant Forest Green Life Festival airborne in Prince Bay, Hangzhou. A “1 ton giant energy ball” with a diameter of nearly three meters appeared on the scene. Follow our video to warm up!

一年一度的“世界环境日”来啦！蚂蚁森林绿色生活节空降杭州太子湾，一个直径近三米的“1吨巨型能量球”现身现场，跟着我们的视频吧！

1. BACKGROUND PROJECT

This summer, UGLY met a new friend, Ant Forest, and also completed a new challenge.

这一夏，UGLY遇到了新朋友蚂蚁森林，也完成了一个新的挑战。

一年一度的“世界环境日”来啦！蚂蚁森林绿色生活节空降杭州太子湾，一个直径近三米的“1吨巨型能量球”现身现场，跟着我们

In the Forest Bazaar, many representative companies of low-carbon life have gathered, and they are also partners of Ant Forest! Hello, you can use your love to generate electricity by cycling; Intime Department Store brings smart recycling of empty bottles to the scene; this event brings together forest fairs, nature classes, environmental protection exhibitions, and on-site interactive games. In the process of entertainment, Understand the knowledge of green environmental protection!在森林市集，聚集了许多低碳生活的代表企业，他们也是蚂蚁森林的合作伙伴！哈喽出行现场骑车用爱发电；银泰百货把空瓶智能回收带到了现场；本次的活动集合了森林集市、自然课、环保展、现场互动小游戏，在娱乐的过程中，了解绿色环保的知识！
Here, we can compare strengths with black bears, practice hunting with ocelots, and fully understand the life habits of the cute pandas! In the film, they have also turned into cute simple strokes under the painter’s pen, and they will greet you cutely at the camera!在这里，我们可以跟黑熊比力气，跟豹猫练习狩猎，全面了解熊猫小可爱的生活习性！影片中的他们，也在画师的笔下变成了可爱的简笔画，萌萌哒地冲着镜头跟你打招呼！

3. CHARACTER SETTING

The long-legged black-necked crane, the super cute giant panda, the cute golden monkey and his favorite little pine cone are all gradually coming to life in the illustrator’s pen!

长腿的黑颈鹤、超萌的大熊猫，可爱的金丝猴和它最爱的小松果都在插画师的笔下逐渐现行！

The illustrator CHENRAN is responsible for the image design this time. The shape is drawn based on the real images of the small animals, and the characters are made in a two-dimensional flat character image style; for the color matching, the color fixer ZHULING matches them according to their actual colors. Let the color and the overall green match reasonably, balance the center of gravity of high-key and low-key colors, and effectively combine them!

这一次的形象设计有插画师CHENRAN负责，形态根据小动物们的真实形象绘制，人物形象选定二维扁平人物形象风格进行制作；颜色搭配上，色定师ZHULING根据它们的现实颜色进行匹配，让色彩与整体的绿色进行合理搭配，平衡高调与低调色彩的重心，有效结合！

4. CAMERA VOICE DESIGN

A party belonging to the ant forest people is about to begin! What content is there at the party? Follow the camera to punch in the forest market full of green goodies, the forest nature class full of interesting experiences, the wonderful forest playing and singing session, the brain-opening forest environmental protection exhibition, and the giant 1T energy ball, Let us look forward to it!

一场属于蚂蚁森林人的聚会即将开始！聚会上都有什么内容呢？跟着镜头一起打卡装满绿色好物的森林市集、充满奇趣体验的森林自然课、美妙的森林弹唱会、脑洞大开的森林环保展，还有那巨型的1T能量球，让我们充满期待吧！

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

Open this green door and welcome you to the forest market here, and enjoy the carnival belonging to the ant forest people! Let’s learn new knowledge about environmental protection together, and learn to care for the home earth on which mankind depends for survival!

打开这扇绿色大门，欢迎你来到森林集市！在这里，尽情体验属于蚂蚁森林人的狂欢吧！一起学习环保新知识，学会爱护人类赖以生存的地球家园！

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

HD WALLPAPERS

—SCRIPTWRITER /编剧&策划
ANT FOREST
—SPLIT MIRROR /分镜
CHEN RAN
—CONCEPTION /元素设计
ZHU LING
—SCENE TEACHER /场景师
ZHAO WEI
—COLOR SETTING /色定
PING ZI
—DIRECTOR /导演
ANT FOREST
—PRODUCTION /制片
SISSI
—ANIMATOR /动画师
LIU YONG
—CHECKER /动检师
YIN SHUIZHI
—SYNTHESIS /合成
LIU YONG
—SOUND&MIX /音效/混录/录音
LIU YONG
—MUSIC /选曲
HUANG QIHAN
—VOICE ACTOR /配音演员
A