《MECO果茶》拼贴动画——安戈力文化

—Client / 出品方
香飘飘食品股份有限公司

—Project name & type/项目名称&类型
《MECO如鲜杯装果茶social视频》拼贴动画

—Production House / 制作方
UGLY/安戈力

—Production Date/产出时间
2024年07月22日

—Production cycle / 制作周期
11 days

1. BACKGROUND PROJECT

In this hot summer, Meco Fruit Tea sincerely invites you to break away from the shackles of the city and go to the unfettered wilderness to experience the freshness and freedom of life! Unlike those tea shops located in bustling cities, Meco adheres to the unique creative concept of “there is no tea shop but good fruit tea”, advocates a free and casual attitude towards life, and provides every user with fresh fruit tea. In order to better interpret this concept, we jointly launched a collage animation with a devilish and joyful tone as the first video of the Meco Fruit Tea social project. Meco is not only your partner for exploring nature, but also gives you the courage to go wherever you want. With MECO in hand, set off immediately!

在这个炽热的盛夏，Meco果茶诚挚邀请您一同挣脱都市的束缚，去那无拘无束的旷野里感受生命的鲜活与自由！与那些坐落于繁华都市的茶饮店不同，Meco坚持“没有茶饮店也有好果茶”的独特创意理念，倡导自由随性的生活态度，为每一位用户提供如鲜果茶。为了更好地诠释这一理念，我们联合推出一支具魔性鬼畜与欢乐基调的拼贴动画作为Meco果茶social项目的首发影片。Meco不仅是您探索自然的伙伴，更赋予您说走就走的勇气。MECO在手，立刻出发！

2. STORYBOARD

The film uses a magical song adapted from “Chick-In-Chicken” as the background music. It starts from the hustle and bustle of the city and busy offices, and gradually transitions to Meco taking you on a journey to escape the city.

影片以改编自《小鸡小鸡》的魔性歌曲为背景音乐，从都市的喧嚣和繁忙的办公室开始，逐渐过渡到Meco带你逃离都市的旅程。

The opening chapter starts with a scene where the protagonist, who is an image of the urban “social animal”, works overtime late at night. To the rhythm of dynamic music, the Meco driver drives the vehicle and leads the protagonist, who is transformed into a chicken, through mountains, rivers, flowers and mountains. On the outskirts of the sea, experience a series of outdoor activities close to nature such as camping, mountain climbing, hiking, and rafting. Relaxing in a daze in the breeze and drizzle, it cleverly highlights the theme of “there is still good fruit tea without a tea shop”.

开篇以一个象征着都市“社畜”的意象化主角深夜加班的场景为起点，随着动感的音乐节奏，Meco司机驾驶着车辆，带领着这位化身成鸡的主角穿越有山有水有花有海的郊外，体验露营、爬山、徒步、漂流等一系列亲近大自然的户外活动。在微风细雨中发呆放松，巧妙地点出了“没有茶饮店也有好果茶”的主题。

In the second half of the video, along with the funny animal sounds, the six flavors of Meco fruit tea are presented one by one – Thai lime, peach pomelo, red pomegranate and white grape, cherry raspberry, lychee and passion fruit, Mango Guava.

在影片的后半段，伴随着鬼畜趣味十足的动物叫声，一一呈现Meco果茶的六种口味——泰式青柠、桃桃红柚、红石榴白葡萄、樱桃莓莓、荔枝百香、芒果芭乐。

3. CHARACTER SETTING

In terms of expression style, the use of collage animation to integrate creativity and the interesting style of music echoes its own style. The freeze-frame feel of the collage is closely connected with the rhythm of the music. Each frame is accurately stepped on, creating an overall rhythm that is comfortable and rich. Contagious effect.

在表现风格上，使用拼贴动画去融合创意与音乐鬼畜趣味的风格相呼应自成一派，拼贴的定格感与音乐的节奏紧密相连，每一帧都精准踩点，营造出整体节奏舒适且富有感染力的效果。

In terms of character design, the image of a chicken is cleverly used as the protagonist of the urban social animal. It is not only a true portrayal of modern urban people, but also presents a humorous style in the interweaving of music and pictures. Through this role, we convey the idea of finding joy and humor in life even under pressure.

在角色设计上，巧妙的用鸡的形象作为都市社畜的意象化主角，它既是现代都市人的真实写照，又在音乐与画面的交织中，呈现出一种幽默诙谐的风格。通过这一角色，我们传达出即使身处压力之下也要找到生活的乐趣和幽默感的理念。

In terms of scenes and animations, the texture of polka dots enriches the texture of the picture, light, shadow and light effects add layer and expressiveness to the picture, and line and text animation give the film a richer sense of dynamics. Together, these elements create a world that is both dreamy and realistic.

在场景和动画上，波点的肌理丰富了画面质感，光影与光效为画面增添了层次和表现力，线条和文字动画则赋予了影片更加丰富的动态感。这些元素共同营造出一个既梦幻又具有现实感的世界。

4. CAMERA VOICE DESIGN

The film uses a variety of lens expressions. It opens with a busy road as the starting point. It goes from a close-up of the road and pans up to a head-on view. Through the switch between aerial shots and panning up, the audience is led to follow the vehicles through the night and peep into what is still happening. Urban “social animals” who work overtime. As the rhythm of the music changes, the camera quickly pulls back to show a space perspective, showing the faces of migrant workers who are overwhelmed by crowded cities and work pressure and are eager to get rid of their constraints and pursue freedom.

影片采用多样化的镜头表现，开篇以一条繁忙的道路为起点，由道路特写俯拍上摇至平视，通过俯拍和上摇镜头的转换，引领观众跟随车辆穿梭于夜色之中，窥探仍在加班的都市“社畜”。随着音乐节奏的变化，镜头快速后拉展示太空视角，表现被拥挤都市和工作压力压垮急于摆脱束缚、追求自由的打工人面貌。

Then, through a clever following shot, we were naturally introduced to Meco juice products. The Meco driver then drives the vehicle to lead the protagonist into the suburban scene. Road elements serve as clues to connect various scenes, leading the audience through deserts, oasis, seas, mountains, rivers and other scenes, and finally reach an unfettered wilderness and feel the fresh vitality.

随后，通过一段巧妙的跟随镜头，我们自然而然带出Meco果汁产品。再由Meco司机驾驶车辆带领主角进入郊外场景。道路元素作为串联各场景的线索，带领观众穿越沙漠、绿洲、大海、山地、河流等等场景，最终到达一片无拘无束的旷野，感受鲜活的生命力。

The whole film has a ghostly and funny tone, rich and advanced colors, and dynamic and cheerful music. Meco invites you to break free from the shackles with a fiery sincerity. With Meco in hand, set off immediately to start a journey of freedom that belongs to you! Whether after busy work or in daily life, Meco hopes to be a force that accompanies you and brings you more happiness and vitality.

整部影片基调鬼畜趣味，色彩层次丰富而高级，音乐动感欢快。Meco带着一颗炽热的诚意邀您一起挣脱束缚，Meco在手，立刻出发，开启一段属于你的自由之旅！无论是在忙碌的工作之余，还是在日常生活的点滴之中，Meco都希望能够成为陪伴你的一份力量，为你带来更多的快乐与活力。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

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7. ON SITE

8. HD WALLPAPERS

—SCENE TEACHER /场景师
SILI/WANTING LI PENGFEI LI/LIU YUAN
—COLOR SETTING /色定
YAOZHOU YU
—DIRECTOR    /导演
SHUIZHI YIN
—PRODUCTION   /制片
YAOZHOU YU
—ANIMATOR /动画师
   HONG HE / YOYO / XIN ZHAO / HAIQUAN LU
—CHECKER /动检师
YAOZHOU YU
—EDITING    /剪辑
HONG HE
—SYNTHESIS    /合成
HONG HE

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan “Ugly has never been so artistic”. Now the industry’s evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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