《美好期待触手可及》实拍——安戈力文化

—Client / 出品方
厦门海豹他趣
—Project name & type/项目名称&类型
《美好期待触手可及》
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2022年1月22日
—Production cycle / 制作周期
30 days

01BACKGROUND

Encounter is a problem. How to help people express themselves naturally? How to hear farther through technology? We think about the life scenarios of different groups and gain insight into the expectations and aspirations of independent individuals. We hope that everyone can be heard and cared for even if they are far away.

相遇是一道难题。怎样帮助人们自然地展示自我？如何通过科技听见更远的声音？我们思考不同群体的生活场景，洞察独立个体的期盼憧憬，我们希望即使遥遥万里，每一个人都能被聆听，都能被关心。

02STORYBOARD

The film starts from the image of an individual youth, and shows the social difficulties encountered by modern young people through real shooting and post-production special effects, and how TOUCH use technology to help young people explore their love and provide young people with real, efficient and trustworthy. Comprehensive social service, connecting every emotion that goes both ways. TOUCH hopes that users do not need to worry too much, as long as they show themselves sincerely, they will meet people who understand you. Every user can be respected and recognized. In the future, TOUCH will continue to build a high-quality platform with high population penetration, allowing users to broaden their boundaries in their lives and connect to a wider world.

影片从个体青年形象切入，通过实拍加上后期特效展现了现代年轻人在社交方面遇到的难题，以及他趣如何运用技术帮助年轻人探索热爱，为年轻人提供真实、高效、值得信赖的社交综合服务，连接每段双向奔赴的情感。他趣希望用户无需担心太多，只要真诚地展示自己，便会遇见懂你的人。每位用户都能被尊重、被认可。未来他趣将持续构建优质的、人群渗透率高的平台，让用户在生活中拓宽边界，连接更远大的世界。

03TELL A PLAY

Part of the shooting location is daily scenes such as roadside and coffee shop, and the other part is TOUCH Xiamen headquarters. The shooting of daily scenes can reflect the reality while ensuring the setting, light and atmosphere, so that viewers can bring themselves into the film. The real shooting combined with the later data and text special effects can better show how the product works in real life. Invisibly serve the user. The filming and interview of TOUCH Xiamen headquarters showed the company’s comfortable office environment and professionalism, the current advanced team concept and future prospects.

拍摄取景地一部分为路边、咖啡厅等日常场景，另一部分为他趣的厦门总部。日常场景的拍摄在保证置景、光线、氛围的同时又能体现真实，让观看者能够带入自身到影片中，实拍结合后期的数据、文字特效，更好地展示产品如何在现实生活中无形地为用户服务。他趣厦门总部的拍摄采访展现了公司舒适的办公环境和专业、现先进的团队理念以及未来的展望。

04CAMERA VOICEDESIGN

The film uses multiple narrative lines in parallel, switching between different scenes and characters to describe the similar situations of different young people in the same time and space. The character stories are combined with TOUCH expert interviews to introduce TOUCH’s technology and concepts. The first is the hero of the core character, the subjective perspective plus exaggerated top-down close-up, lays a relaxed tone, narrows the distance with the viewer, and uses clever transitions to intersperse the pictures of the other supporting characters and heroines, and then leads the hero and heroine to use TOUCH subsequent encounters.

影片以多条叙事线并行，在不同的场景和人物之间切换，以此描述同一时空下不同年轻人相似的处境，人物故事和他趣专家采访结合，介绍他趣的技术和理念。首先是核心人物男主角，主观视角加上夸张的俯视特写，奠定轻松的基调，拉近与观者的距离，并用巧妙的转场穿插其余配角和女主角的画面，之后引出男女主角在使用他趣之后的相遇过程。

Mirror to show the effect

分镜展示效果

05SPECIAL EFFECTS

06SPECIAL EFFECTS

07ON SITE

08WALLPAPERS

—SCRIPTWRITER    /编剧&策划
  Weldon Zha
—SCOUTING /勘景
   Lan Ping
—MIDDLE PICTURE     /摄像
    Wenjing Su
—SCENE TEACHER    /置景
  Lan Ping
—COLOR SETTING /灯光师
  Wenjing Su
—DIRECTOR /导演
  Weldon Zha
—PRODUCTION /制片
  Weldon Zha
—ANIMATOR /剪辑
    Yaozhou Yu
—SPECIAL EFFECT /特效
  Yaozhou Yu
—EDITING /调色
  Lan Ping
—SOUND&MIX    /混录
    Yaozhou Yu
—MUSIC     /选曲
  Yaozhou Yu

09 UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month。

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。