《美至生鲜》拼贴动画——安戈力文化

—Client / 出品方
上海美至生鲜
—Project name & type/项目名称&类型
《美至生鲜》拼贴动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2022年09月14日
—Production cycle / 制作周期
18 days

1. BACKGROUND PROJECT

Meizhi Fresh, one of the top 100 companies in the supply chain of agricultural products and ingredients in China, is driven by data, effectively integrates global fresh supply chain resources, and establishes a “less tossing, fresh” full-link fresh supply chain service platform. Adhering to the values of “doing fresh food, emphasizing conscience, and paying attention”, we provide whole-process integrated fresh food supply chain services for supermarket chains, community e-commerce, chain restaurants, enterprises and institutions. To build the first brand of fresh supply chain services in China.

美至生鲜，中国农产品食材供应链100强企业，以数据为驱动，有效整合全球生鲜供应链资源，建立“少折腾、才新鲜的”全链路生鲜供应链服务平台。秉持“做生鲜、讲良心、要用心”的价值观为连锁商超、社区电商、连锁餐饮、企事业单位提供全流程一体化生鲜供应链服务。打造中国生鲜供应链服务第一品牌。

2. STORYBOARD

Every vegetable and fruit is a living individual, providing a variety of vitamins and minerals necessary for survival for the humans who eat it. How do you stay fresh, vibrant and nutritious from field to table? Let’s follow Jimei who loves toss to find out!

每一颗蔬菜和水果都是一个生命个体，为食用它的人类提供了生存必需的多种维生素和矿物质。从田间到餐桌怎么保持新鲜、活力和营养呢？让我们跟随爱折腾的吉美一探究竟吧！

3. CHARACTER SETTING

The protagonist is the IP Jimei, the image of the beautiful and fresh. The interaction with the vegetables and fruits in the short film highlights the freshness of the fresh and beautiful vegetables and fruits.

主角是美至生鲜的形象IP吉美，在短片中与蔬果的互动，突出了美至生鲜的蔬果生鲜的新鲜。

4. CAMERA VOICE DESIGN

Ji Mei’s movement seems to be done by frame-by-frame drawing, but it is actually made by the animator through the combination of AE plug-in and K keyframes. The movement is smooth and not stuck, and the design of the action also conforms to Ji Mei’s cute and honest character. .

吉美的运动看起来像是采用逐帧绘制的方法完成，但是其实是动画师通过AE插件与K关键帧结合制作出来的，运动起来动作流畅不卡顿，动作的设计也符合吉美可爱憨厚的性格。

This short film is created in a collage style, so that the Q version of IP Jimei can be perfectly combined with the picture materials that exist in reality. The progress of the short film is promoted through Jimei’s activities, and various data and the transportation of beauty to freshness are vividly and interestingly displayed. process, so what’s the secret to maintaining freshness, vitality and nutrition at Meizhixian? The whole supply chain from the field to the table is the secret of “keeping fresh”, protecting your health every meal.

本次短片采用拼贴风进行创作，让Q版IP吉美与现实中存在的图片素材完美结合，通过吉美的活动来推动短片的进程，生动有趣的展示了各项数据及美至生鲜的运输流程，所以美至生鲜保持新鲜、活力和营养的奥秘是什么？从田间直达餐桌的全链路供应链就是“保持新鲜”的奥秘，守护您的健康每一餐。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SPLIT MIRROR /分镜
XIAOLIN ZHAO
—CONCEPTION /元素设计
  ZEQI MA
—ORIGINAL PAINTER/原画师
JINGJING LIN ZEQI MA/ZHUANGYAN
—SCENE TEACHER /场景师
JINGJING LIN/ZEQI MA/ZHUANGYAN
—COLOR SETTING /色定
JINGJING LIN/ZEQI MA/ZHUANGYAN
—DIRECTOR /导演
LIJUAN ZHUANG
—PRODUCTION /制片
XIAOLIN ZHAO
—ANIMATOR /动画师
  JIAXV WANG
—CHECKER    /动检师
m
—SYNTHESIS /合成
JIAXV WANG
—SOUND&MIX    /音效/混录/录音
A ZU
—VOICE ACTOR /配音演员
A ZU

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month.

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。