《敏硕机械·品牌篇》MG动画-安戈力文化

—Client / 出品方
敏硕机械

—Project name & type/项目名称&类型
敏硕机械品牌篇MG动画

—Production House / 制作方
UGLY/安戈力

—Production Date/产出时间
2023年12月30日

—Production cycle / 制作周期
40days

1. BACKGROUND PROJECT

In the mechanical parts industry, Minshuo machinery has been its excellent product quality, professional technical support and the spirit of continuous innovation, won the trust and praise of our customers. Today, minshuo machinery once again lead the industry trend, will brand power and MG animation perfect combination, in a new way to show its unique charm.

在机械配件行业，敏硕机械一直以其卓越的产品质量、专业的技术支持和不断创新的精神，赢得了广大客户的信赖与好评。如今，敏硕机械再度引领行业潮流，将品牌力量与MG动画完美结合，以全新的方式展现其独特的魅力。

2. STORYBOARD

The whole animation revolves around a LOGO circle, from a small circle to a three-dimensional big circle, then to a variety of forms of deformation, and finally back to the original circle shuttle in the vast space.

动画整体围绕着一个敏硕LOGO圆环展开，由小圆圈逐步变为一个立体大圆环，再到多种形态的变形，最后又回归到初始的圆环穿梭在广袤的空间中。

The seemingly tortuous plot, but with the development of the enterprise in line with the course, and a good description of what is“Moving in the middle.”. On the way of exploring with all our strength, we keep changing and trying, and finally we keep our ingenuity. So that the audience can concretely understand the company culture and business philosophy of minshuo.

看似曲折的剧情，却与企业的发展历程相契合，同时很好地阐述了何为“意动于中”。在全力以赴探索之路上，在不断变换尝试，最终深耕本业，恒守匠心。让观众能够具象地理解敏硕的企业文化与企业经营理念。

3. CHARACTER SETTING

The animation uses Minshuo Machinery LOGO ring as a series element to promote the development of the plot. Different from the previous MG animation, the animation teacher added three-dimensional technology, so that the products in the picture are no longer limited to the plane, and become more hierarchical, and bring the audience’s intuitive feeling will be more intense. It seems that this is not a simple animation, but a corporate imprint.

动画以敏硕机械LOGO圆环作为串联元素，去推动剧情的发展。不同于往期的MG动画，此次动画老师加入了三维技术，使画面中的产品也不再局限于平面，变得更加有层次感，带给观众的直观感受也会更加强烈。这仿佛就不是一个简单动画了，而是企业印记。

Through the combination of red, black and gray, the film has formed the internal color of the Minshuo brand – stable and warm, while the overall style is classic and stylish, so that the audience can GET the unique charm brought by the Minshuo brand in the first time.全片通过以红黑灰三色组合搭配，形成了敏硕品牌的内在色彩——稳重而又热烈，同时将整体风格演绎得经典且不失时尚感，让观众在第一时间GET到敏硕品牌带来的独特魅力。

4. CAMERA VOICE DESIGN

In order to enhance the audience’s initial impression of the animation, this time we chose to seize the audience’s first glance by rotating a large field into the painting, and then quickly transform the circle to gradually deepen the sense of hierarchy, so as to drive the audience to continue to look down.

为了增强观众对于动画的初印象，这次我们选择以大景别旋转入画的方式抓住观众的第一眼，而后通过圆环快速变换，层次感逐渐加深，去驱使观众继续往下看。

In addition to the visual comfort, dynamic, fit sound effects can make people more involved in the plot. When the circle breaks out of the limit and enters the vast space, the audience can deeply feel a sense of expectation for the future and infinite possibilities.

除去观感上的舒适，动感、贴合的音效更能使人们融入剧情。在圆环冲出限制，进入广袤的空间时，让观众能深深地感受到一种对于未来的期待感以及无限可能。

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划
WENLIN CAI
—STORYBOARD /分镜
WENLIN CAI
—CONCEPTION    /元素设计
LINQING YE
—ORIGINALPAINTER /原画师
   SHIJIUHUA
—MIDDLEPICTURE /中间画
   LINQING YE BINDA ZHENG
—SCENE TEACHER /场景师
LINQING YE/YISHA SUN
—COLOR SETTING /色定
  LINQING YE
—PRODUCTION   /制片
WEIDONG ZHA/WENLIN CAI/XIN CHEN
—ANIMATOR /动画师
   LIN MA/MINHUI ZHOU
—SPECIAL EFFECT   /特效师
LIN MA
—CHECKER /动检师
LIN MA
—SYNTHESIS    /合成
MINHUI ZHOU
—SOUND&MIX    /音效/混录/录音
   JIAN SUN
—MUSIC     /选曲
JIAN SUN
—VOICE ACTOR /配音演员
A

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan “Ugly has never been so artistic”. Now the industry’s evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

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