《母亲的一天》MG动画——安戈力文化

—Client / 客户
聚划算
—Project name & type/项目名称&类型
母亲的一天
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2021年5月9日
—Production cycle / 制作周期
10 days

1. BACKGROUND PROJECT

Juhuasuan tens of billions of subsidies for painless childbirth services, pay attention to the pain of female childbirth, so that mothers can experience the joy of motherhood from the first day, instead of making the pain of childbirth cause pain！

聚划算百亿补贴无痛分娩服务，关注女性分娩疼痛，让妈妈从第一天开始体会到做母亲的快乐，而不是让分娩的疼痛带来痛苦！

2. STORYBOARD

The two-and-a-half-half video plot opens the story page in the form of a book page, starting from the perspective of a new born baby, telling how she grows up, grows up, gives birth to children, becomes a mother, and then grows old to harvest the role of a grandmother. Through three different perspectives, Tell the story of motherhood in one day.

两分半的视频剧情，以书页的方式打开故事篇章，从新出生的宝宝的视角开始展开，讲述她长大，成人生子，化身母亲，继而变老收获外婆的角色，通过三种不同的视角，用一天讲述了做母亲的故事。

The first day we met, it started when I slowly opened my eyes. That day, I came across the mountains to see you. I just know that in memory, your gentle touch, in reality, it is hoarse.

我们见面的第一天，从我慢慢睁眼开始。那天，我翻山越岭来见你。我才知道，记忆里，你的温柔抚摸，现实中，却是声嘶力竭。

The first day we met, it started when I unlocked a new identity. That day, when I became a mother, I realized that it is not only pain that can represent my love for children.

我们相遇的第一天，从我解锁新身份开始。那天，我成为了妈妈，我才明白不是只有疼痛，才能代表我对孩子的爱。

The first day we knew each other, it started when my daughter became a mother. That day, we were both mothers. I used to say that you will understand when you become a mother. And now, I just hope you understand that being a mother can also be very happy.

我们相知的第一天，从我的女儿也成为母亲开始。那天，我们都是妈妈。我以前总说，当妈了你就懂了。而现在，我只希望你懂得，当妈妈，也可以很快乐。

3. CHARACTER SETTING

Real shooting combined with the form of animation, the protagonist is shot in real scene on a green screen, and the green screen is deducted in the later stage to make a framed animation, matching the hand-painted style of the screen, the transition of the paper, the retro scene, and all aspects cooperate with each other. From the baby to the mother to the grandmother, the characters are performed in real life and integrated with the animation scenes.

实拍结合动画的表现形式，将主角人物采用绿幕实景拍摄，后期扣去绿幕做成抽帧动画，配合画面的手绘风格，纸张的转场，复古系的场景，各方面相互配合。人物角色从宝宝到妈妈到外婆，真人演绎，与动画场景相融合。

4. CAMERA VOICE DESIGN

The story begins when the baby opens his eyes, sees the vast universe from the gap where the eyes are opened, and then climbs and climbs to come to this world, over the mountains to find his mother. So, in this whole life, they are connected together like this.

故事开始于宝宝睁眼，从眼睛睁开的缝隙中，看到了浩瀚的宇宙，然后爬呀爬呀，来到这个世界，翻山越岭找到妈妈。于是，这一辈子，就这样联系在了一起。

From the time the baby grows up to become a mother, finally time passes, and the young mother also becomes a loving grandmother with white hair. One day has passed by the clock, and this day is the mother’s life.

从宝宝长大成人，再成为一个母亲，最后时光逝去，年轻的母亲也成为了满头白发慈爱的外婆，时钟走过了一天的时光，而这一天，是妈妈的一生。

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
  SHUIZHI YIN
—SPLIT MIRROR /分镜
  YUEYING LAI
—SCOUTING /勘景
  LAN PING YIN
—CONCEPTION    /元素设计
  HONG HE
—ORIGINAL PAINTER /原画师
    YIBING LIN
—SCENE TEACHER    /场景师
  YI QUN
—COLOR SETTING /色定
  YING QI
—DIRECTOR /导演
  SHUIZHI YIN
—PRODUCTION /制片
  SHUIZHI YIN
—ANIMATOR /动画师
    m
—CHECKER    /动检师
  SHUIZHI YIN
—EDITING /剪辑
  ZHAN YUEXI
—SYNTHESIS /合成
  m
—SOUND&MIX    /音效/混录/录音
    CAO FENG

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。