《你不知道的事》实拍宣传片——安戈力文化

—Client / 出品方
象鼻虎
—Project name & type/项目名称&类型
《你不知道的事》实拍宣传片
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2022年6月23日
—Production cycle / 制作周期
35 days

01 BACKGROUND

What you don’t know is that all unexpected encounters are just for, to meet, the best of you. What you don’t know is that those touching encounters are looking back five hundred times in past lives. Wait patiently again and again. Let encounters become a match made in heaven. The stories behind all the care are condensed in this bowl of soup, which blooms with steaming flowers.

你不知道的是，所有的不期而遇，都只是为了，遇见，最好的你。你不知道的是，那些令人动容的邂逅是经历了前世的五百次回眸。一次次的耐心等待。让邂逅，成为令人拍案的天作之合。所有呵护背后的故事，都浓缩在这碗汤里，开出了热气腾腾的花。

02 STORYBOARD

The film first shows the ingredients used in the fresh stew of the elephant-trunk tiger men, such as fresh vegetables, chicken, tonic soft-shelled turtle, ginseng, etc., plus the long cooking process, a bowl of delicious stewed soup is brought to the table.

影片首先展示了象鼻虎男士鲜炖所用的食材，新鲜的蔬菜、鸡肉，大补的甲鱼、人参等等，加上漫长的烹调过程，一碗鲜美的炖汤这才被端上餐桌。

The warm stew expresses the wife’s love while also showing the warmth on the elephant-trunk product.

温暖的炖汤表达着妻子的爱意，同时也显现出象鼻虎产品上的温度。

03 TELL A PLAY

The location of the scene was chosen in an indoor with a family atmosphere, and the lighting is mainly bright and gentle, rendering the warm atmosphere like home. The warm and harmonious picture and the slow statement of the voiceover tell the story in this bowl of stew. Use a macro lens to shoot close-ups of ingredients to enhance the texture of ingredients and make them look more attractive and delicious.

取景地选在一个有家庭氛围的室内，布光以明亮、温和为主，渲染了在家一样的温馨氛围。温暖和谐的画面加上画外音的缓缓陈述，将这一碗炖汤中的故事娓娓道来。使用微距镜头拍摄食材特写，提升食材的质感，让食材看起来更为诱人、可口。

04 CAMERA VOICEDESIGN

The film is mainly based on linear narrative, and through the control of speed and texture, it shows the production process of the product, and the exquisiteness of the ingredients and the intention of the product are vividly reflected. Finally, through the care and sharing between husband and wife, the delicious taste of the product is fully demonstrated.

影片以线性叙事为主，通过快慢有质地节奏把控，展现了产品的制作流程，将产品的食材之精致、制作之用心，体现的淋漓尽致。最后通过夫妻间的关怀与分享，充分展现了产品味道的鲜美。

The overall tone of the film fits well with the characteristics of the product, and at the same time, it can show the invisible power called “care” provided by the elephant-trunk tiger.

影片的整体基调与产品的特点非常契合，同时可以展现出象鼻虎提供的名为”呵护“的无形力量。

Mirror to show the effect

分镜展示效果

05 SPECIAL EFFECTS

06 SPECIAL EFFECTS

07 ON SITE

08 WALLPAPERS

—SCRIPTWRITER    /编剧&策划
WEIDONG ZHA
—SPLIT MIRROR /分镜
WEIDONG ZHA
—SCOUTING /勘景
LNAPING YIN
—ORIGINAL PAINTER /摄影
   YIBING LIN
—MIDDLE PICTURE     /摄像
   WENJING SU
—SCENE TEACHER    /置景
LNAPING YIN
—COLOR SETTING /灯光师
WENJING SU
—DIRECTOR /导演
WENJING SU
—PRODUCTION /制片
WEIDONG ZHA
—ANIMATOR /剪辑
   YUEXI ZHAN
—SPECIAL EFFECT /特效
YUEXI ZHAN
—EDITING /调色
LNAPING YIN
—SOUND&MIX    /混录
   YUEXI ZHAN
—MUSIC     /选曲
YUEXI ZHAN

09 UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month。

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。