《纽崔莱跳水队》实拍结合动画——安戈力文化

—Client / 出品方
纽崔莱

—Project name & type/项目名称&类型
《纽崔莱跳水队》实拍结合动画

—Production House / 制作方
UGLY/安戈力

—Production Date/产出时间
2024年7月31日

—Production cycle / 制作周期
60 days

1. BACKGROUND PROJECT

When the dawn breaks and the first rays of sunlight gently touch the earth, a group of young figures are already leaping by the swimming pool. They are the courageous pursuers of dreams – the Chinese Diving Team. Under this azure expanse, the animated short film “Nutrilite Diving Team” plays out a symphony of health and dreams. To jointly promote national health and a better life, Nutrilite has once again joined hands with “the Chinese National Diving Dream Team” to capture every shining moment with cameras, telling tales of endeavor, dreams, and health, and inspiring people to pursue a balanced diet and a healthy lifestyle.

当晨曦初破，第一缕阳光温柔地拂过大地，一群年轻的身影已在泳池边跃动，他们是追梦路上的勇士——中国跳水队。在这片湛蓝之下，《纽崔莱跳水队》动画短片奏响了健康与梦想的交响。为了共同推动国民健康与美好生活，纽崔莱再度携手“中国国家跳水梦之队”，用镜头捕捉每一个闪耀的瞬间，讲述着关于努力、梦想与健康的美好故事，共同鼓励人们追求均衡的营养和健康的生活方式。

2. STORYBOARD

Nutrilite, a name deeply ingrained in people’s minds, is one of the world’s leading nutrition brands, dedicated to providing high-quality nutritional solutions through scientific approaches.Nutrilite is the world’s leading nutritional supplement brand, established in 1934, Nutrilite has been committed to providing high-quality nutritional solutions through scientific methods and natural ingredients. The brand has its own organic farm to ensure the freshness and purity of raw materials, and through strict quality control throughout the production process, it guarantees the effectiveness and safety of its products. Nutrilite’s products cover a wide range of nutritional supplements, including vitamins, minerals, and herbal extracts, aiming to help people achieve a healthier lifestyle.

纽崔莱，这个名字早已深入人心，它是全球领先的营养品品牌之一，自1934年成立以来，纽崔莱一直致力于通过科学方法和自然原料，提供高品质的营养解决方案。品牌拥有自己的有机农场，确保原料的新鲜和纯净，并通过严格的全程质量控制，保证产品的有效性和安全性。纽崔莱的产品涵盖维生素、矿物质和草本提取物等多种营养补充品，旨在帮助人们实现更健康的生活方式。

In China, the collaboration between Nutrilite and the Chinese Diving Team represents not only a brand alliance but also a profound integration of health concepts. A balanced diet serves as the cornerstone of a healthy life, and the members of the Chinese Diving Team are the most exemplary advocates of this notion. To jointly advance national health and a better life, we have crafted a natural and dynamic exclusive IP image for “the Chinese National Diving Dream Team,” aiming to convey the significance of a healthy lifestyle through a simplistic and youthful design style, while also highlighting the gold-standard quality of Nutrilite.

在中国，纽崔莱与中国跳水队的合作是一次品牌的联姻，是健康理念的深度融合。均衡的营养是健康生活的基石，而中国跳水队的队员们正是这一理念的最佳代言人。为了共同推动国民健康与美好生活，我们为「中国国家跳水梦之队」打造了自然灵动的专属IP形象，希望通过简洁、年轻的设计风格，向大家传递健康生活方式的重要性，同时传递纽崔莱金牌品质。

“Nutrilite Diving Team” is not merely a visual and auditory extravaganza but also a heartfelt invitation.

《纽崔莱跳水队》告诉我们，健康不仅关乎身体，更是一种生活的态度。

It conveys that health pertains not only to the physical body but also to an attitude towards life. In the short film, the athletes actively engage in various public welfare activities and promote a healthy lifestyle during their leisure time. Through their actions, they influence more individuals to pay attention to health and pursue a better life. The athletes’ perseverance during training, the warmth and happiness within their families, and the vitality in outdoor sports, all these scenes demonstrate that a healthy lifestyle can bring about more joy and accomplishments.

短片中，队员们在训练之余，积极参与各种公益活动，推广健康生活。他们用自己的行动，影响着更多的人关注健康，追求美好。队员们在训练中的坚韧不拔，家庭中的温馨幸福，户外运动的活力四射，这些场景无不告诉我们，健康的生活方式可以带来更多的快乐与成就。

Just as the film states: “Employ balanced nutrition and actively practice a healthy lifestyle to become a ‘health champion’ with the dream team.” We anticipate that the IP image of the diving dream team can facilitate social sharing among partners, enabling more friends to fall in love with sports, participate in sports, actively pursue health, and harvest health, jointly practicing a healthy lifestyle.

正如片中所说：“用均衡营养、积极践行健康生活方式，跟随梦之队成为生活中的‘健康冠军’。”希望跳水梦之队IP形象，可以帮助伙伴社交分享，让更多的朋友爱上运动、参与运动、主动健康、收获健康，一起践行健康生活方式。

3. CHARACTER SETTING

The story of the short film commences with the first rays of sunlight in the morning. The camera gracefully sweeps across the dining table where a family is seated, their faces brimming with contented smiles. This marks the beginning of a healthy life and the first step on the journey of dreams. As the camera shifts to the training ground, the team members have already initiated their daily training. The first rays of sunlight fall upon them, and each droplet of sweat glistens, as if it were a seed of a dream, taking root and sprouting in their hearts. The overall style of the IP is dominated by minimalism, employing simple and distinct lines and graphics.

短片的故事从清晨的第一缕阳光开始，镜头轻盈地掠过餐桌，一家人围坐在一起，脸上洋溢着幸福的笑容。这是健康生活的起点，也是梦想旅程的第一步。随着镜头转向训练场，队员们已经开始了新一天的训练。清晨的第一缕阳光洒在他们身上，每一道汗水都闪烁着光芒，仿佛是梦想的种子，在心中生根发芽。本次IP整体风格以极简风格为主导，运用简洁清晰的线条和图形，和呈现良好人际关系的构图，突出中国跳水梦之队的标志性元素和纽崔莱品牌形象。

The plot design of the short film is clever and rich in layers. From breakfast in the morning, to every jump on the training field, to happy hours at family gatherings and outdoor sports, every scene is filled with the temperature of life. The focus and effort of the players in training, the warmth and happiness in the family, the vitality and freedom of outdoor sports, these fragments show their daily life, and convey the beauty of a healthy life.

短片的情节设计巧妙而富有层次。从清晨的早餐，到训练场上的每一次起跳，再到家庭聚会和户外运动的欢乐时光，每一个场景都充满了生活的温度。队员们在训练中的专注与努力，家庭中的温馨与幸福，户外运动的活力与自由，这些片段展示了他们的日常生活，传递出健康生活的美好。

The design of IP characters focuses on expressing the characteristics of “vitality, health and self-confidence” of the dream team members, showing the natural and friendly image of the dream team members, making the dream team members become health leaders, leading everyone to deeply plant the concept of health in the heart, and integrate healthy habits into every detail of daily life.

IP人物形象的设计注重表达梦之队队员“活力、健康、自信”的特质，展现梦之队队员自然亲切的形象，让梦之队成员成为健康领跑员，带领大家将健康观念深植于心，将健康习惯融入日常生活的每一个细节。

4. CAMERA VOICE DESIGN

The visual presentation of “Nutrilite Diving Team” is replete with creativity and astonishment. The animated emojis leap nimbly on the screen like musical notes, infusing the production with boundless vitality. The elegant arcs traced by the athletes in the air resemble the most exquisite brushstrokes of nature, delineating captivating paintings against the blue firmament. Meanwhile, the scenes of brightly illuminated nights bear witness to their innumerable days and nights of toil and dedication.

《纽崔莱跳水队》的视觉呈现充满了创意与惊喜。表情包的灵动跳跃如同音符般跳跃在屏幕上，为这部作品注入了无限活力。队员们在空中划过的优美弧线，仿佛是大自然最精致的笔触，在蔚蓝天际勾勒出一幅幅动人的画卷。而那些静谧夜晚里的灯火通明，则见证了他们无数个日夜的努力与付出。

The camera operation is meticulously executed. The rapid flashes of emojis at the outset generate a jubilant and rhythmic ambiance; the slow-motion capture of the athletes’ diving moments freezes each splendid instant into an eternal image; the grand finale where all the members hold hands to celebrate victory is painstakingly chiseled frame by frame, striving for perfection. Moreover, the film incorporates an abundance of animated elements, such as the radiant trails left by the athletes as they somersault in the air, and the flowers that blossom on the ground after they complete challenging maneuvers, adding visual allure and symbolizing the dissemination of health and hope.

镜头运用也极具匠心。开场时表情包的快速闪现，营造出欢快而富有节奏感的氛围；队员们跳水时的慢动作捕捉，将每个精彩瞬间定格成永恒的画面；最后全体成员手牵手共同庆祝胜利的宏大场面，每一帧都精心雕琢，力求完美。此外，影片还融入了大量动画元素，如运动员们在空中翻腾时身后绽放的光芒，以及他们在完成高难度动作后地面上盛开的花朵等，这些细节增添了视觉上的美感，寓意着健康与希望的传播。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

Let us follow the footsteps of “Nutrilite Diving Team” and leap together in the ocean of health, exploring the boundless possibilities of life. On this journey filled with challenges and joys, Nutrilite accompanies you, witnessing every miracle. Whether on the competitive field or in ordinary life, as long as we maintain a good physical condition and a positive mindset, we can embrace more challenges and opportunities.

让我们跟随《纽崔莱跳水队》的步伐，一起跃动在健康的海洋里，探索生命的无限可能。在这条充满挑战与喜悦的旅程中，纽崔莱与你同行，见证每一个奇迹的发生。无论是在竞技场上还是平凡生活中，只要我们保持良好的身体状况和积极的心态，就能迎接更多的挑战与机遇。

“Nutrilite Diving Team” is not only a glorious record of the Chinese Diving Team but also a beautiful blessing for every individual in pursuit of a healthy life. Let us together adopt balanced nutrition and actively practice a healthy lifestyle, following the dream team to become the “health champions” in life. In this vibrant era, let us join hands and forge a more splendid future! Let us leap together, make health the most beautiful scenery of life, and let dreams shine at every moment. Fill up with health and leap with vitality!

《纽崔莱跳水队》不仅是中国跳水队的荣耀记录，更是对每一位追求健康生活者的美好祝愿。让我们一起用均衡营养、积极践行健康生活方式，跟随梦之队成为生活中的“健康冠军”。在这个充满活力的时代，让我们携手共进，共创更加美好的未来！让我们一起跃动，让健康成为生活最美的风景，让梦想在每一个瞬间绽放光彩，健康加满，活力起跳！

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划
Nutrilite
—STORYBOARD /分镜
YUXIN LIU
—SCOUTING       /勘景
HAIQUAN LU
—SCENE TEACHER /场景师
LILY XIAO / SILI FUMING ZHANG CHANG LI
—PRODUCTION   /制片
YUXIN LIU
—ANIMATOR /动画师
   MINGHUI ZHOU / JIAXU WANG SHIGUO WANG
—EDITING    /剪辑
YUEXI ZHAN
—SYNTHESIS    /合成
SHIGUO WANG
—SOUND&MIX    /音效/混录/录音
   JIAXU WANG
—MUSIC     /选曲
HAIQUAN LU
—VOICE ACTOR /配音演员
HONGBIN YUE

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan “Ugly has never been so artistic”. Now the industry’s evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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