《派能能源》MG动画——安戈力文化

—Client / 出品方
上海派能能源科技股份有限公司
—Project name & type/项目名称&类型
《派能能源》MG动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2022年06月01日
—Production cycle / 制作周期
30days

1. BACKGROUND PROJECT

Shanghai Paineng Energy Technology Co.Pylontech, Ltd. was established in 2009. Pylontech adheres to the product as the core and quality as the cornerstone, covering various scenarios of energy storage applications such as new energy power generation, grid auxiliary services, micro grid, industrial and commercial parks, charging piles, data centers, and communication base stations. Pylontech adheres to innovation, is committed to promoting the development of energy storage industry, and creates a green energy world with global customers and partners.

上海派能能源科技股份有限公司成立于2009年，派能科技坚持以产品为核心，以质量为基石，覆盖新能源发电、电网辅助服务、微电网、工商业园区、充电桩、数据中心、通信基站等各种场景储能应用。派能科技坚持创新，致力于推动储能行业发展，与全球客户和伙伴一起创造绿色能源的世界。

（MG动画）

（衍生机箱外壳彩绘）

2. STORYBOARD

This time, Pylontech, together with UGLY, presented this short film for everyone. The whole film highlighted the outdoor energy storage cabinets with a simple style of painting, and demonstrated the use of outdoor energy storage cabinets in various scenes with simple, humorous and relaxed audio-visual language, highlighting the characteristics and advantages of outdoor energy storage cabinets.

本次派能携手安戈力为大家献上本次短片，整片以简约的画风凸显户外储能机柜，以简约、幽默，轻松的视听语言，去展现户外储能机柜在各种场景中运用，突出户外储能机柜的特点和优势。

3. CHARACTER SETTING

This short film adopts the style of white and blue tones. Smooth painting style and concise language make the whole film both advanced and simple, and can better express the brand attributes and brand tonality.

本篇短片采用白、蓝色调风格。流畅的画风，简洁的语言，使整个影片既高级又简约，能更好的表达品牌属性与品牌调性。

Use simple, beautiful and interesting pictures to enhance the experience of viewers. Let the whole film look not only a product introduction, but also an enjoyment of audio-visual language. Of course, while enjoying, you can also quickly understand the use, characteristics and advantages of outdoor energy storage cabinets through video content. The combination of three main colors, black, white and blue, will not win the main goal of “outdoor energy storage cabinet product introduction”.

运用简约美观趣味的画面，提升观看者的体验。让整个片子看起来不再只是产品介绍，更是一场视听语言的享受。当然，在享受的同时，也能通过视频内容快速的了解户外储能机柜用途、特点、优势等。黑、白、蓝三种主色调的搭配，本身又不会抢过“户外储能机柜产品介绍”这个主要的目地。

4. CAMERA VOICE DESIGN

The whole piece takes outdoor energy storage cabinets as the main line. No matter how the scene changes, our outdoor energy storage cabinets are consistent throughout the whole piece. We take outdoor energy storage cabinets as an important carrier to show the audience more application scenarios of outdoor energy storage cabinets.

整片以户外储能机柜为主线，无论场景如何变幻，我们的户外储能机柜始终如一，贯穿全片，我们以户外储能机柜为重要载体，向观众展示户外储能机柜更多的应用场景。

The film is mainly divided into seven parts, including the system display at the beginning, and multiple application scenarios of outdoor energy storage cabinets, including the scene display of campus, charging pile, community power outage, micro network community, off network operation, and the end.影片主要分为7个部分，有开头的系统展示，以及户外储能机柜的多个运用场景展示，分别有园区、充电桩、社区断电、微网社区、离网作业的场景展示，以及最后的结尾。

Because the illustration design is mainly based on dots and lines, the production method of clipping paths is often used in the short film animation production, combined with zoom, mask and other methods to perfectly present the short film. The character action design of the same hand and foot in the title also adds a lot of interest to the short film.
因为插画设计以点线为主，所以在短片动画制作时多采用修剪路径的制作方法，再结合缩放、遮罩等方式，完美呈现短片，在片头中同手同脚的人物动作设计也让短片增添了不少趣味性。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. PROJEAT GAGS

In addition, we also made a sideshow video for Paineng’s electrical box, mainly about the process of drawing graffiti for Paineng’s design.此外，我们还为派能电箱制作一条花絮视频，内容主要是我们为派能设计绘制涂鸦的过程。

The outer shell of the electric box is white. With the eagle as the element, we manually drew the outline of the black eagle with acrylic paint and filled it with color. The eagle symbolizes the spirit of courage, vigor and enthusiasm. The combination of black and white colors gives people a strong visual impact and a delicate and soft sense of lines.

电箱的外壳颜色白色，我们以老鹰为元素，手工用丙烯颜料绘制了黑色的老鹰外轮廓并填充上色，鹰象征着勇敢、朝气蓬勃、热情的奋斗精神，黑白色的搭配给人以强烈的视觉冲击力、细腻的柔美的线条感。

Let’s enjoy the finished product~

我们一起欣赏一下成品吧~

8. ON SITE

9. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
  FENFANG ZHAN
—CONCEPTION    /元素设计
  JINGJING LIN
—SCENE TEACHER /场景师
ZHUANGYAN
—DIRECTOR /导演
WEIDONG ZHA
—PRODUCTION /制片
FENFANG ZHAN
—ANIMATOR /动画师
   SHIGUO WANG
—CHECKER    /动检师
m
—EDITING /剪辑
SHIGUO WANG
—SYNTHESIS /合成
SHIGUO WANG
—SOUND&MIX    /音效/混录/录音
MINHUI ZHOU

10. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month.

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。