《平安每一天》实拍宣传片——安戈力文化

—Client / 客户
厦门市公安局交警支队

—Project name & type/项目名称&类型
平安每一天-厦门公安宣传片

—Production House / 制作方
UGLY/安戈力

—Production Date/产出时间
2023年08月11日

—Production cycle / 制作周期
25days

1. BACKGROUND PROJECT

Hey! In today’s fast-paced, information explosion society, traffic safety issues have attracted much attention. In order to refocus attention on this important issue, we decided to reject traditional education methods and attack in a unique and innovative way! By combining the ancient Nanyin culture with the current hot rap music, we have created a refreshing MV that combines live shooting and animation. This is not only an ordinary educational attempt, but also a creative feast of education and entertainment. We want to make traffic safety the focus of people’s attention in a dynamic and creative way, and inspire everyone’s deep attention and vigilance to safety.

嘿！在当今快节奏、信息爆炸的社会里，交通安全问题备受关注。为了让人们重新关注这个重要议题，我们决定摒弃传统教育方式，以一种独特而创新的形式出击！通过结合古老的南音文化与当下炙手可热的rap音乐，我们打造了一部耳目一新的实拍与动画结合的MV。这不仅仅是一次普通的教育尝试，更是一场寓教于乐的创意盛宴。我们要用充满活力和创意的方式，让交通安全成为人们关注的焦点，激发每个人内心深处对安全的重视和警觉。

2. STORYBOARD

Our goal is not only to educate, but also to arouse people’s deep concern about traffic safety! Through this entertaining and cautionary music video, we want to guide the audience to re-examine the importance of traffic safety. We want to use the combination of ancient and modern, the fusion of Nanyin and rap, so that the audience can deeply understand the importance of obeying traffic rules while enjoying them, and spontaneously integrate them into daily life.

我们的目标可不仅仅是教育，更要激起人们内心深处对交通安全的关注！通过这部兼具娱乐性和警示性的音乐视频，我们要引导观众重新审视交通安全的重要性。我们想要用古今结合、南音与rap融合的方式，让观众在欣赏的同时，深刻领悟遵守交通规则的重要性，并且自发地将之融入日常生活。

3. CHARACTER SETTING

This music video is full of energy and creativity, we want to move the whole audience with a light and lively rhythm. On the screen, we will perfectly integrate traditional Nanyin culture with modern rap elements, showing the contrast between ancient clothing and modern clothing. In terms of content, we intend to simulate the common problems of traffic intersections in the space, with Minnan dialect handwriting as the background, so that the audience can wake up in laughter. In short, we want to use the form of entertainment and creativity, the importance of traffic safety deeply implanted in everyone’s hearts, and create a good vision full of laughter and safety!

这个MV充满了活力和创意，我们以轻快、活泼的节奏带动全场。画面上，我们会将传统的南音文化与现代的rap元素完美融合，呈现出古装与现代服饰的对比。而内容上，我们打算在空间内模拟交通路口常见问题，配合闽南方言手写字作为背景，让观众在欢笑中警醒。总之，我们要以娱乐和创意的形式，将交通安全的重要性深深植入每个人的心中，并营造出一个充满欢笑和安全的美好愿景！

4. CAMERA VOICE DESIGN

The Nanyin-Rap fusion music video will employ a variety of camera language and sound design to attract the audience’s attention and immerse them in the music and storyline. In the beginning, the audience is introduced into the world of the story through the soft sound of the flute and the flute played by the characters in ancient costumes.

这部南音与rap融合的音乐视频将采用多样化的镜头语言和声音设计，以吸引观众的注意力，让他们沉浸在音乐和故事情节中。开篇使用水墨画般的山水图作为开场，通过轻柔的笛声和古装人物的吹箫，引入观众进入故事世界。

Middle section: The switching camera shows the common problems of traffic intersections. The combination of special effects and panoramic perspective allows the audience to be immersed in the scene and feel the urgency of traffic safety.

中段切换镜头展示交通路口常见问题，特效和全景视角相结合，让观众身临其境，感受到交通安全的紧迫性。

End: The use of imagery stage design, to show the beautiful vision of obeying traffic rules, through the LED screen of the moon into landscape painting, to create the characteristics of the ancient musical instrument Nanyin actors stage.
结尾采用意象化的舞台设计，展现遵守交通规则的美好愿景，通过LED屏幕中的月亮变换为山水画卷，营造出古风乐器南音演员的特色舞台。

In addition, the fusion of Nanyin and rap music will be the soul of this video, which has both the warm feeling of traditional music and the shocking power of modern music, so that the audience will be fresh and fresh. In addition to music, voice acting will also play a key role. The use of southern and Fujian dialect dubbing, so that the audience closer to the plot, enhance emotional resonance. Add appropriate sound effects to key plots, such as brake sounds, mobile phone notifications, etc., to increase the audience’s sense of engagement and make them more immersive.

另外，南音与rap音乐的融合将是这部视频的灵魂，既有传统音乐的温馨感受，又有现代音乐的震撼力量，让观众耳目一新。除了音乐外，配音也将起到关键作用。采用南音和闽南方言的配音，让观众更贴近故事情节，增强情感共鸣。在关键情节中加入适当的音效，如刹车声、手机提示音等，增加观众的代入感，让他们更加身临其境。

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
  XIONG FEI
—SPLIT MIRROR /分镜
  HAIQUAN LU
—PRODUCTION /制片
  YAOZHOU YU
—DIRECTOR   /导演
  HAIQUAN LU
—SONG WRITER /作词
    YI LIU / QINGWEI LIN
—COMPOSE /作曲
    ZILUN MENG QINGWEI LIN
—NANYIN COMPOSITION    /南音词曲
  BUQING ZHENG
—NANYIN LEAD SINGER /南音主唱
  DANI XU
—NAN XIAO PERFORMANCE / 南箫演奏
  JING OUYANG
—POP SINGER   /流行主唱
  FAN A

—NANYIN DIRECTOR /南音指导
    ANNA WANG
—PHOTOGRAPH /拍摄
  HAIQUAN LU YUEXI ZHAN
—EDITING /剪辑
  YUEXI ZHAN
—EDITING /调色
  YUEXI ZHAN
—SYNTHESIS /合成
  YUEXI ZHAN

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan “Ugly has never been so artistic”. Now the industry’s evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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