《平安银行三省概念视频》MG动画——安戈力文化

—Client / 出品方
平安银行
—Project name & type/项目名称&类型
《平安银行三省概念视频》MG动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2022年8月20日
—Production cycle / 制作周期
20 days

1. BACKGROUND PROJECT

Ping An Bank is a joint-stock commercial bank operating across regions. This time, it cooperated with Angeli to produce a series of corporate promotional videos.

平安银行是一家跨区域经营的股份制商业银行，这一次与安戈力合作，制作企业系列宣传视频。

Ping An Bank has launched the concept of “Saving can save, and a better life is simple”, and is committed to resolving concerns for bank customers, saving time, money, and business processing, creating a simpler and more convenient banking experience.

平安银行推出“能省则省，美好生活很简单”的概念，致力于为银行客户消解顾虑，节约时间，节约金钱，办理业务不费心，打造更为简单便捷的银行使用体验。

2. STORYBOARD

This time the animation is divided into seven segments, which respectively describe various functions attached to the Ping An Bank digital pocket APP. The reversed storyline directly hits the pain points in life, and the animation is very interesting and memorable.

这一次的动画分为七个片段，分别描述了平安银行数字口袋APP上附带的各种功能，反转的故事情节直击生活中的痛点，动画的趣味性和记忆点都十分鲜明。

The wealth management function of “Ping An Bank Ping An Deposit” can be used at any time, and can also make money “quietly”; “Ping An Bank Digital Pocket APP”, account opening, bank-enterprise reconciliation, salary payment, financing and other services only need one APP. Finish. ; “Ping An Bank’s New Micro Loan”, the application process is simple, the review is fast, and the problem of capital turnover is easily solved; “Ping An Good Car Owner Card”, refueling as low as 20% off, saving fuel costs for today’s rising oil prices; no need for banking services Run to the bank to queue up, and you don’t need to wait for manual review. Online processing saves time and cost; various discounts are summarized, saving the time and energy of looking for discounts, and directly on the Ping An Bank digital pocket APP!

“平安银行平安存”的理财功能，随取随用，还能“悄悄”赚钱；“平安银行数字口袋APP”，开户、银企对账、发工资、融资等服务只需要一款APP就能完成。；“平安银行新微贷”，申请流程简单，审核迅速，资金周转问题轻松解决；“平安好车主卡”，加油低至8折，为油价上涨的今天省下油费；办理银行业务不需要跑去银行排队，也不需要苦等人工审核，线上办理节约时间成本；各种优惠汇总，省去找优惠的时间和精力，直接上平安银行数字口袋APP！

3. CHARACTER SETTING

Flat style animation and fresh complementary color design, the overall picture is soft. The character dynamics use perspective and stretching to show the exaggerated movements of the characters. The picture is agile while highlighting the theme and making the key information more conspicuous.

扁平风格动画加上清新的互补色设计，整体画面柔和。人物动态上利用透视和拉伸展现人物的夸张动作，画面灵动的同时突出主题，让关键信息更加显眼。

The character’s face is composed of simple lines, but it is not inferior in conveying emotions. With the vivid dubbing, the whole animation has a strong sense of rhythm and can easily arouse the audience’s emotions.

角色面部由简单线条构成，但是在情绪传达上却毫不逊色，搭配上生动的配音，整个动画节奏感极强，能够轻易带动观者情绪。

4. CAMERA VOICE DESIGN

Each segment is mostly developed from the user’s point of view, starting from the user’s pain point when using the bank, and the sudden turning point solves the problem. The reversal is accompanied by various information of the service, which is clearly expressed and novel in form, leaving a deep memory point.

各个片段多从用户角度展开，以用户使用银行时的痛点出发，突如其来的转折解决了问题，反转中附带着服务的各种信息，表述清晰、形式新颖，留下了深刻的记忆点。

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER    /编剧&策划
  SISSI
—SPLIT MIRROR /分镜
SISSI
—CONCEPTION    /元素设计
  JINGJING LIN
  YIBING LIN
—ORIGINAL PAINTER  /原画师
    YIBING LIN
—MIDDLE PICTURE   /中间画
    YIBING LIN/JINGJING LIN
—SCENE TEACHER    /场景师
YIBING LIN / JINGJING LIN
—COLOR SETTING /色定
YIBING LIN / JINGJING LIN
—DIRECTOR /导演
  SHUIZHI YIN
—PRODUCTION /制片
  SISSI
—ANIMATOR /动画师
    m / HONGHE
—SPECIAL EFFECT /特效师
    m / HONGHE
—CHECKER    /动检师
  SISSI / m
—EDITING /剪辑
    m / HONGHE
—SYNTHESIS /合成
    m / HONGHE
—SOUND&MIX    /音效/混录/录音
    DACHUWANG
—MUSIC     /选曲
    DACHUWANG
—VOICE ACTOR /配音演员
  DAYIN

9. UGLY INTRODUCTION

国内很丑的一家公司，拥有独立IP安戈力(UGLY)形象，在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY（丑的含义），公司Slogan“丑从未如此艺术”，展现安戈力作为艺术创作理念及核心，安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month.

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，2014年成立至今服务600多个项目准时交付率高达92.6%，每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今，影响力已经由厦门快速跨向北上广等城市，足迹也渐渐遍布世界各个角落。现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号。